Een snelle website leidt tot meer page views, tevreden bezoekers en uiteindelijk een hogere conversie. Performance is dus geen feature, maar een belangrijke voorwaarde voor elke site owner en online marketeer, vooral in sterk concurrerende online markten zoals financiën, retail en reizen. Dit rapport geeft een overzicht van de huidige prestaties geleverd door de e-Finance 50. Op basis van verzamelde gegevens van 4 weken, analyseerden we de gemiddelde pagina snelheid zoals ervaren op zowel een desktop browser als mobiele browser. Dit rapport geeft ook inzicht in de mogelijkheden voor optimalisatie van de e-Finance 50 als we kijken naar eenvoudige optimalisatie technieken. Krijg snel inzicht in zowel de prestaties ervaren en optimalisatie potentieel voor 2013.

1. E-finance performance outlook 2013
Outperform your competitors with a fast user experience

2. e-Finance 50 Performance Outlook
What you can expect: 2013
1. Ranking the e-Finance A fast website leads to more pages viewed, satisfied
50 visitors and ultimately higher conversion rates.
2. Mobile performance Performance is therefore not a feature, but an important
3. Content breakdown requirement for every site owner and online marketer,
4. Optimization potential especially in highly competitive online markets like
5. About MeasureWorks finance, retail and travel.
This short study provides an overview of the current
performance delivered by the e-Finance 50. Based on 4
weeks of data collected we analyzed the average page speed
as experienced on both a desktop browser as mobile browser.
This report also provides insights into the optimization
potential of the e-Finance 50 when looking at basic
optimization techniques.
Fast insight in both performance experienced and
optimization potential for 2013.
Enjoy reading!
The MeasureWorks team
2

3. Only 0,7 sec. for the e-Finance fastest
website to appear on your desktop
On average e-Finance 50 websites load in 3,97 sec. on your
desktop, compared to 8,12 sec. for mobile website
Only 8 of all e-Finance 50 websites is optimized
for mobile browsers

4. 1. e-Finance Top 10 Bottom 10
50 ranking
Rank Site Load time Rank Site Load time
Based on page speed (load
time) the 50 leaders in the 1 iza.nl 0,7 41 cz.nl 5,7
Dutch Finance industry (both 2 delagelanden.com 1,1 42 robecodirect.nl 6,1
Finance & Insurance) are 3 leaseplanbank.nl 1,4 43 binck.nl 6,6
ranked. 4 zwitserleven.nl 1,6 44 movir.nl 6,7
5 atbank.nl 1,6 45 nn.nl 6,8
Fastest website in the e-
Finance 50 is www.iza.nl with 6 unigarant.nl 1,7 46 asr.nl 6,9
0,7 seconds. Compared to 7 rabobank.nl 2,1 47 inshared.nl 7,0
number 50, with 8,7 seconds,
8 eurocross.nl 2,1 48 abnamro.nl 7,9
www.iza.nl is over 12 times
faster. 9 bng.nl 2,2 49 staalbankiers.nl 8,7
10 regiobank.nl 2,2 50 home.ingdirect.com 8,7
The average page speed of
the e-Finance 50 is 3,97
seconds. The bottom 10 websites are
over 4x slower compared to the
top 10
Average Average
Top 10 Bottom 10
1,67 sec. Speed 7,45 sec.
Measurement details: 710 kb Size 957 kb
Tool: Webpagetest.org
Test: Homepages only 34 Objects 69
Settings: 10000/1500 Kbps, 40ms Latency
Browser: Internet Explorer 8
4

5. 2. Mobile
performance
Mobile optimized?
Mobile is quickly becoming the
Loading a url on your 8
most important touch point of mobile phone takes, on
your customer with your brand
and product. This journey often
average, twice as long
start with a mobile browser and compared to desktop
your mobile website before
customers start using a native
application.
Your users expect a mobile Mobile site
website to be as fast or even 9 8,12 42 Desktop site
faster than your desktop site. 8
Optimizing for mobile usage 7
brings challenges, looking at 6
screen size, limited bandwidth 5 3,97
and mobile usage scenarios. 4
3
Test results however show that 2
few sites are optimized for 1
mobile usage, with an average 0 Only 8 out of 50 mobile
page speed of 8,12 seconds
sites provide a page
Measurement details: optimized for mobile
LG android phone over WIFI with traffic
shaping. Connectivity: 2000/1000 Kbps, 150ms (on android)
Latency.
Note:
Several websites do present a mobile website, Mobile vs. Desktop
but only for iOS devices. Not for android
devices. 5

6. 3. Content Size distribution Object distribution
breakdown 0,5
Size and number of objects
have great impact on 31 72 3,9
performance. Every byte 57 7,2
needs to be downloaded so HTML
this makes load time of big Stylesheets
pages very dependable on 351 Javascript 27
transfer speed of internet Image
connections. Impact of size 295 Flash
15,6
will be noticed most on slow
connections like mobile.
Ever y object on a page needs 805kb size average 54 objects average
to be requested. Ever y
request adds time – a
request is like an errant run The top10 contains 50% less
to the server for extra objects compared to the
content.
bottom10
Average Average
Top 10 Bottom 10
1,67 sec. Speed 7,45 sec.
710 kb Size 957 kb
34 Objects 69
6

7. 4. Optimization e-Finance bottom 10 performance potential
potential
Based on basic performance
best practices MeasureW orks Unlock your potential for
determined the performance 2013!
potential for the E-finance 50,
more specifically the bottom
10 websites.
Biggest optim ization potential Rank Site Load time Potential New ranking
is detected on the website of
Staalbankiers. A few large, 41 CZ.nl 5,7 42% 25
inefficient images increase 42 robecodirect.nl 6,1 44% 26
performance dramatically. 43 binck.nl 6,6 5% 42
44 movir.nl 6,7 49% 26
After optimization the 45 nn.nl 6,8 16% 40
loadtime is improved by 75%!
46 asr.nl 6,9 32% 35
47 inshared.nl 7,0 14% 42
48 abnamro.nl 7,9 30% 38
49 staalbankiers.nl 8,7 75% 8
50 home.ingdirect.com 8,7 12% 47
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8. 5. About MeasureWorks ensures fast and reliable websites and mobile
apps. We are constantly working to analyze and optimize the
MeasureWorks performance of our customers online environment, to exceed their
business objectives. For this we create and combine data from
different data sources. Combined with the expertise of our
consultants we deliver actionable insights and optimization.
Our customers, like Bol.com, Nationale Nederlanden, Achmea
and GlobalCollect, manage the real-time impact of performance
on their business objectives and deliver an user experience that
exceeds the expectations of online visitors.
www.measureworks.nl
Want your own performance report or more details?
Contact us via info@measureworks.nl and/or @measureworks