How to set up a twitter account? How to start on twitter? Here are the ABCs of twitter that I've created in Media Box. The key rules of twitter are to start listening to the conversation and get involved when you have something useful to say.

1. The ABC’s of Twitter
Joanne Sweeney‐Burke
Media Box

2. Who is She?
 Journalist
 Chamber of Commerce CEO
 PR Lecturer
 Marketing Executive
 Event Manager
 Fundraiser
 Business Owner
 Failed politician
 Desperate for a New Challenge
everyday
 Blogger & wannabe author
 Life‐Long Learner
 ‘The Apprentice’ Linalist
 MA in Digital Marketing Student

3. So what is Media Box?
Creative Couture by Media Box…Now You Can Relax
• Media Planning & Buying
…review it, change it, make more impact (mix advertising &
sponsorship)
• Press Of@ice
…managing your business reputation
• Event Management
…exciting events with a elaborate marketing message
• Marketing Couture
…bespoke campaigns to maximise your marketing worth
• Design Studio
…couture designs with impact
• Digital Media & Marketing
…reviewing your online activity

4. Course Objectives
 Understanding twitter terminology
 Giving you a greater understanding of the tools of Twitter
 Teaching you skills to make your business remarkable
online
 Enabling you in twitter story‐telling
 Understanding “Content is King”
 Devising a twitter strategy for your business or
organisation

5. The Shift to Web 2.0
“The second generation of
the World Wide Web,
especially the movement
away from static web pages
to dynamic and shareable
content and social
networking.”

6. What is Social Media?
Regular media is like a one­way street….you
read a newspaper,watch TV or listen to radio in
order to be informed, entertained or engaged. But
you can’t comment or give your views.
So Social Media is like a two­way street….you
can give your opinion, share links, re‐tweet other
peoples comments and become your own
publisher of content.
And social networking sites are the platforms
that allow you to share e.g. Facebook, Twitter,
Flickr, Blogs, You Tube.

7. Twitter Marketing
Twitter is a website, owned and operated by Twitter Inc., which
offers a social networking and microblogging service, enabling
its users to send and read other users' messages called tweets.
Tweets are text-based posts of up to 140 characters displayed on
the user's profile page. Tweets are publicly visible by default,
however senders can restrict message delivery to their friends
list. Users may subscribe to other users' tweets—this is known as
following and subscribers are known as followers.
- Wikipedia

8. Why Twitter for Business?
• Reach and interact with like-minded businesses and a
wider
online audience
• Deepen your customer relationships
• Attract new customers
• Forge relationships with other businesses engaging in
online
communications
• Encourage Word of Mouth marketing for your business
• Improve customer services (e.g. Eircom, UPC)

9. How to Set up a Twitter Page
• Go to: www. twitter.com/signup
• Fill in necessary details
• Add a profile picture (avatar)
• Populate your page and start following friends/businesses

10. The ABC’s of Twitter
@yourname = a public message to or about this person
#= hash tag; helps you search and categorise posts on a topic
To follow = subscribe to their messages
Tweeple = people on Twitter
Your Twitter Handle = your Twitter name e.g. @jsmediabox
A Tweet = an individual message
A DM = a direct/private message on twitter. You can only send
this if the other person follows you
RT/Re­Tweet: = reposting a message from someone else on
Twitter and attributing them for the content
Trending Topics = most discussed terms of the moment

11. Finding Followers
 Look for people you know
 Look at other people’s proLiles ‐ explore lists
 Participate e.g. #followfriday #ff
 Hold competitions and provide special offers
Be worthy of being talked about ‐ RT (retweet_
Add multi‐media e.g. video, links, photos
Ask and respond to questions ‐ join the conversation
 Add your proLile to your site and other marketing material
‐online and ofLline e.g. email signature, business cards
 Use directories e.g. twellow.com, mrtweet.com, wefollow.com
 Add to your web page / blog

12. Connecting with Customers
 Listen to feedback
 Follow people back
 Engage in surveys
Monitor what gets re‐tweeted and number of views
Answer questions
Watch who follows and unfollows you and when
Keep your tweets “on brand”
Offer value and even “Twitter only” offers
Respond in context ‐ don’t stalk or hijack trending topics
or hashtags

13. Twitter Etiquette
 Don’t spam
 Give recognition and thank for re‐tweets
 Stick to 140 characters
Follow people who follow you
Mind your language
Don’t “hard sell” ‐ pitch
Don’t just promote on your own site
Be personal
Build relationships

14. Twitter Tips
 Register your brand name
 Keep your name consistent over multiple platforms
 Make your handle memorable
 Listen to the conversation www.search.twitter.com
 Customise your proLile and Twitter landing page
 Start tweeting before connecting
 Become a valuable resource
 Don’t over‐promote ‐ build relationships Lirst
 Showcase others
 Use bitly.com to shorten links
 There are no rules people have personal preferences
 Remember what you tweet is indexed in search engines
 Consider DMs for privacy

15. Measuring Twitter Success
How do you measure if you are being effective on Twitter or not?
Here are some tips on how to gauge whether anybody is paying
attention to what you are saying or not.
• Measure how many times people have Retweeted your tweets
• Measure how many @mentions/replies you have received
• Measure how many Lists you have been added to
• Measure how much trafLic your site has received based on your
tweets
with links to your website
• Measure your number of followers

16. Twitter Tips
New to Twitter:
 Who will be responsible?
 What will you tweet about?
 What will your track in terms of ROI?
 When will you get started?
Already on Twitter:
 What will you keep the same?
 What will you change?
 What will you do more or less of?
 How can you proactively promote ROI?

17. Twitter Pro@ile
Complete your proLile fully
 Avatar
 Descriptor
 Link to your website
 Link to facebook
 Twitter Handle
 Choose follower
 Engage in twitter conversation i.e.
tweets

18. Twitter Pro@ile

19. Trending Topics

20. Improve Customer Service

21. Encourage Other Followers ­ #ff

22. Case Studies

23. Case Studies

24. Case Studies

25. Don’t Engage in Social Media if You are Not Prepared to
Listen to the Conversation. Otherwise you will Qind your
business in the dock!

26. Your Twitter Strategy

27. Thank You!
Evaluation & Feedback