FROZEN PLANET SECOND-SCREEN APP

SECONDSYNC STATISTCS
25 Channels
500 Programmes per day
500,000 tweets per day
6 m illion Tw itter users w ho tweet about UK TV

SOCIAL TV STATISTICS
10 m illion Active Tw itter users in the UK
6 m illion Tw itter users w ho tweet about UK television
60% of UK tw itter users

SOCIAL TV STATISTICS
62% of consumers regularly use social media w hile watching TV
80% of 16-34 year olds regularly use social media w hile watching TV
40% of all tw itter traffic around primetime is about TV

WHY TWITTER?
Public Data
Real Time conversation
The Tweet has become the de-facto currency of Social TV

LEADERBOARD

INSIGHTS

INSIGHTS

ANALYTICS TOOLS

ANALYTICS TOOLS

ANALYTICS TOOLS

INSIGHTS

THE DATA

THE DATA

THE DATA

ROADMAP
Tackling sentiment and engagement
Integrating BARB data
M apping social conversations to ads and brands
Profiling the 6 million users in our database

SUMMARY
3 levels of engagement w ith Social TV
1 Do Nothing
2 Use the data to target programmes
3 Use the data to drive integrated, responsive campaigns