Presentation for MediaCom Engage Conference, Edinburgh, 23/10/12

3. FROZEN PLANET SECOND-SCREEN APP

4. SECONDSYNC STATISTCS
25 Channels
500 Programmes per day
500,000 tweets per day
6 m illion Tw itter users w ho tweet about UK TV

6. SOCIAL TV STATISTICS
10 m illion Active Tw itter users in the UK
6 m illion Tw itter users w ho tweet about UK television
60% of UK tw itter users

7. SOCIAL TV STATISTICS
62% of consumers regularly use social media w hile watching TV
80% of 16-34 year olds regularly use social media w hile watching TV
40% of all tw itter traffic around primetime is about TV

8. WHY TWITTER?
Public Data
Real Time conversation
The Tweet has become the de-facto currency of Social TV

10. LEADERBOARD

11. INSIGHTS

12. INSIGHTS

13. ANALYTICS TOOLS

14. ANALYTICS TOOLS

15. ANALYTICS TOOLS

16. INSIGHTS

17. THE DATA

18. THE DATA

19. THE DATA

20. ROADMAP
Tackling sentiment and engagement
Integrating BARB data
M apping social conversations to ads and brands
Profiling the 6 million users in our database

22. SUMMARY
3 levels of engagement w ith Social TV
1 Do Nothing
2 Use the data to target programmes
3 Use the data to drive integrated, responsive campaigns