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kbs+ ventures Class 7 | Raising Capital Part 3 Pitching Investors

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In this presentation we discuss identifying the right investors, when to start fundraising, and key traits investors look for in entrepreneurs.

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kbs+ ventures Class 7 | Raising Capital Part 3 Pitching Investors

  1. 1. 1 FELLOWS CLASS #7: RAISING CAPITAL PART 3 JANUARY 16TH, 2015 Monday, January 19, 15
  2. 2. • READINGS & VC MATH EXERCISE • RAISING CAPITAL PART 3: PITCHING INVESTORS • REAL WORLD PERSPECTIVE: BRIAN COHEN • HOMEWORK #3 PRESENTATIONS • QUESTIONS IN TODAY’S CLASS... 2 Monday, January 19, 15
  3. 3. RAISING CAPITAL: PART 3 3 PART 1: PART 2: PART 3: FUNDRAISING OVERVIEW VC MATH / DEAL STRUCTURING PITCHING INVESTORS Monday, January 19, 15
  4. 4. ENTREPRENEURS NEED TO BE READY TO PITCH... ANYWHERE 4 Monday, January 19, 15
  5. 5. 5 WHAT’S MY POINT? TRAIN YOURSELF TO TELL A CLEAR, CONCISE STORY. Monday, January 19, 15
  6. 6. 6 FINDING INVESTORS IS EASY... Monday, January 19, 15
  7. 7. ... BUT MAKE SURE THEY ARE THE RIGHT INVESTORS! 7 WHAT STAGE DO THEY INVEST? WHAT SIZE CHECKS DO THEY WRITE? WHAT’S THEIR FOCUS / BACKGROUND? WHO ELSE IS IN THEIR PORTFOLIO? Monday, January 19, 15
  8. 8. FINDING THE RIGHT INVESTOR: 8 • TIME MANAGEMENT • MORE EFFECTIVE / EFFICIENT OUTREACH • ASK FOR TARGETED INTRODUCTIONS • RECEPTIVITY INCREASES • DEMONSTRATES YOU DID YOUR HOMEWORK! Monday, January 19, 15
  9. 9. WHAT TYPES OF ENTREPRENEURS DO INVESTORS WANT TO BACK? 9 C A P A B L E Monday, January 19, 15
  10. 10. WHAT TYPES OF ENTREPRENEURS DO INVESTORS WANT TO BACK? 10 C A P A B L E OACHABLE UTHENTIC ROFIT DRIVEN CCOMPLISHED UILDER EADER XPERT (DOMAIN & EXECUTION) Monday, January 19, 15
  11. 11. ✓ NOT WHEN YOU’RE RUNNING OUT OF CASH! ✓ HAVE (IDEALLY) AT LEAST 4-6 MONTHS CASH FLOW AVAILABLE ✓ BE BUILDING ON-GOING RELATIONSHIPS WITH INVESTORS ✓ RAISE ENOUGH CAPITAL FOR AT LEAST 12 MONTHS WHEN SHOULD YOU RAISE? 11 FUNDRAISING CAN BECOME A FULL TIME JOB IN ITSELF! “*Green Zone” Jan 6th-May 15th Sept 8th-Oct 15th “*Yellow Zone” May 16th-June 30th Oct 16th-31st “*Red Zone” July 1st-Sept 7th Nov 1st-Jan 6th http://www.bothsidesofthetable.com/2009/11/08/funding-season-ends-next-week/ Monday, January 19, 15
  12. 12. WHAT TO PITCH 12 • WHAT IS THE PROBLEM, INEFFICIENCY, OR CONSUMER PAIN POINT? • BUSINESS OVERVIEW • TEAM • MARKET SIZE (HOW BIG IS THE OPPORTUNITY, AND IS IT GROWING?) • WHAT IS YOUR SOLUTION? (YOUR PRODUCT OR SERVICE) • BUSINESS MODEL • WHO ARE YOUR CUSTOMERS? HAVE YOU VALIDATED THE NEED? • HOW ARE YOU GOING TO REACH / ACQUIRE THEM? • COMPETITIVE LANDSCAPE • WHY IS YOUR STARTUP UNIQUE / BETTER? WHATS DEFENSIBLE? • FINANCIAL PROJECTIONS • FUNDRAISING ASK • ROADMAP OF HOW THE FUNDS WILL BE USED Monday, January 19, 15
  13. 13. REAL WORLD PERSPECTIVE 13 BRIAN COHEN • CHAIRMAN OF NY ANGELS • 1ST INVESTOR IN PINTEREST • OVER 70+ ANGEL INVESTMENTS • AUTHOR, “WHAT EVERY ANGEL INVESTOR WANTS YOU TO KNOW” • FOUNDER AND CEO OF LAUNCH.IT, GOOD CAUSE COMMUNICATIONS REAL WORLD PERSPECTIVE Monday, January 19, 15
  14. 14. • NO OFFICE HOURS NEXT WEEK • NEXT CLASS: THURSDAY JANUARY 22ND • BE SURE YOUR READINGS ARE COMPLETE! • SEND ME YOUR TWEETABLE TRUTHS, OR INDUSTRY TOPICS TO DISCUSS • HOMEWORK #4: YOUR PITCH DECK- ASSIGNMENT TO COME NEXT WEEK... 14 Monday, January 19, 15
  15. 15. CONTACT: JESSICA PELTZ, INVESTMENT DIRECTOR JPELTZ@KBSP.VC JOSH ENGROFF, MANAGING PARTNER JENGROFF@KBSP.VC QUESTIONS? 15 Monday, January 19, 15
  16. 16. Monday, January 19, 15

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