The document discusses the culture at digital advertising company MediaMath, which focuses on solving large problems through a collaborative team of ambitious employees empowered with accountability and innovation. MediaMath analyzes over a trillion data variables per day to power digital advertising and has been recognized as a top workplace, with many alumni going on to start their own successful companies. The company's culture of thinking big and working openly gets them bigger successes faster by avoiding echo chambers.

1. Peter Phelan, Chief People Officer
An Empowered Entrepreneurial
Culture  Multiple CEOs
March 18, 2015

2. What if Culture Were Strategy?
CULTUREeats strategy for breakfast
- Peter Drucker

3. “Company cultures are like country cultures.
Never try to change one. Try, instead,
to work with what you’ve got.”
- Peter Drucker

4. “The best way to predict the
future is to create it.”
- Peter Drucker

5. Find a truly massive business problem – perhaps
one that is 120 years old…

6. And assemble a group of kind, brilliant,
ambitious, and positive people to solve it.

7. Big Data at MediaMath
billion
impressions
analyzed per
day
151
million
queries
processed
per second
2.3
millisecond
average
response
time
40
Over 1 quadrillion
data variables,
120 terabytes
of data analyzed
per day
1
global
data
centers
9

8. Think not only BIG but equally OPEN –
the combo gets you BIGGER faster!
We are very wary of echo chambers – success is
when we’re associated with tangible positive
outcomes for our people, clients and partners in
the expanding ecosystem.

9. Math Values
Performance:
We’re driven at
warp speed to
boldly go
where no mad
man or woman
has gone
before
Accountability:
We own our
careers and our
contributions to
organizational
success
Collaboration:
We partner to
turn insights
from our
diverse group of
super-human
individuals into
collective
problem solving
Scalable Innovation:
With great horsepower
comes great
responsibility
Empowerment:
The force is
strong on our
team and barriers
to success have
no place here

10. What’s an illustration of thinking BIG & OPEN

11. 11
Creating a new Marketing OS category perhaps

12. 12
Creating a new Marketing OS category perhaps

13. 13
There’s a better view elevated from the clutter

14. There’s a better view elevated from the clutter

15. You’re not going to create
the next MediaMath, or
Videology, or Facebook,
or Google out of this.
-Kyle Stock, Bloomberg BusinessWeek
on Omnicom-Publicis deal

16. Employees Voted MediaMath
Glassdoor Best Place to Work
• #2 in NYC two years in a row
• Top 12 in the US two years in a
row (1 of only 3 companies to
make that short list)

17. • #1 Ad Tech Visionary: Joe Zawadzki - The Rayno Report
• Crain’s 2014 Best Places to Work in NYC - #42
• Crain’s Fast 50 list of the fastest growing Cos. 2014
• Deloitte’s 2014 Technology Fast 500
• DMR Marketers’ Choice Award for Best Display Ad Tech
• iCIMS Excellence Award: Best Company Expansion
• Ernst & Young Entrepreneur of the year finalist 2014 - JoeZ
• Great Rated! – 2014 Great Place to Work
• Glassdoor Best Places to Work 2014 & 2015
You made a great choice!

18. More on BIG and OPEN
The Intro to Digital Media Class was
my stepping stone into the digital
ad space. The course was a fruitful
experience, one which has provided me with the
tools to better understand and discuss the
space. I highly recommend enrolling…
- Social Media Coordinator, Pubmatic

19. An Empowered Entrepreneurial Culture
 Multiple CEOs
MediaMath Alumni Companies:

20. Gather kind, brilliant, ambitious, and positive
people - give them a crazy hard problem to solve!

21. LEARN MORE ABOUT MEDIAMATH
• Glassdoor Blog Post: “Best Place to Work MediaMath
listens to Employees”
• MediaMath Marketing Blog
• MediaMath DevBlog

22. Peter Phelan
@mediamath
Mediamath.com/careers