The slide presentation from the latest MediaPlatform webinar!

1. Enterprise 2.0 and the Enterprise YouTube

2. What is Enterprise 2.0?
Enterprise 2.0 aims to help employees,
customers and suppliers collaborate,
share, and organize information via Web
2.0 technologies.

3. Or To Put It Another Way
“Enterprise 2.0 is the use of emergent social
software platforms within companies, or
between companies and their partners or
customers". - Andrew McAfee, principal
research scientist at the Center for Digital
Business in the MIT Sloan School of
Management

4. Why Enterprise Social Networks?
Forrester Research: Enterprise
social network market to nearly
double from $1.06 billion in 2011 to
$1.997 billion 2014.
McKinsey 2010 Survey: Companies
that are fielding social
networks internally significantly
improve performance
Towers Watson: Companies that are
highly effective at
communications had 47% higher
total returns to shareholders
over the last five years compared
with the firms that are the least
effective communicators.

5. Why Enterprise Social Networks?
Collaborative Benefits
Enterprise Social Networks:
• Expose subject matter experts and
informal leaders in organizations
• Create strong personal connections that traditional
intranets and formal professional networking
venues can't create.

6. How Important is Video?
Pew Research Center 2010 – Web 2.0 Video Trends
•69% of Adult internet users viewed online video
•38% viewed educational videos
•14% uploaded video to the internet
•User generated videos by far the most popular, shared
by 62% of video up-loaders
•49% shared on YouTube
•52% shared on Facebook

7. What is Enterprise YouTube?
A Social video software platform for streaming video and
rich media within companies, or between companies
and their partners or customers.
“The enterprise YouTube, or "enterprise video content
management and delivery," market is defined by
products and applications that typically provide content
input, portal, delivery, governance, management, usage
reporting, and enterprise content management
integration capabilities.”*
* Enterprise YouTube Applications: Democratizing and Managing Streaming Media Content – Gartner Report 2012

8. What’s Driving Enterprise YouTube?
“The use of consumer-based video-sharing applications
such as Google's YouTube by many enterprise
employees is on the rise. In many cases, users are
leveraging Internet-based video applications to
communicate and collaborate with internal project
teams, business partners, and customers.” *
This un-governed usage represents a significant
security risk and also has a negative impact on network
bandwidth and performance
* Enterprise YouTube Applications: Democratizing and Managing Streaming Media Content – Gartner Report 2012

9. What’s Driving Enterprise “YouTube”?
Consumerization, Democratization, and Externalization
Megatrends
Reduce travel and effectively collaborate with other
users located in separate geographic locations.
Devices for creating video are everywhere
In addition to user-generated video content, companies
are interested in utilizing enterprise YouTube
applications to distribute on-demand and other
professional-quality video content to users.

10. Benefits of Enterprise “YouTube”
Solving the challenges of governance, security, and delivery
Improving reach and reuse of traditional corporate video
communications – rich media presentations, live events and
webcasting
Increased knowledge sharing and retention: making it easy for
anyone to share knowledge and collaborate using video – simple
Web 2.0 technology
Socializing video collaboration - Employees, Partners and
Customers discovering one another and sharing solutions to real
business problems in real time
* Enterprise YouTube Applications: Democratizing and Managing Streaming Media Content – Gartner Report 2012

11. Enterprise “YouTube” vs. OVP
OVP (Online Video Platform)
• Online Video Distribution
• Video Monetization
• Media and Broadcasting
• B2B & B2C Marketing
Enterprise “YouTube”
• Enterprise Scalability, Governance and Security
• Network Friendly
• Multiple Streaming and Delivery Options
• Integration with Enterprise CMS Solutions
* Enterprise YouTube Applications: Democratizing and Managing Streaming Media Content – Gartner Report 2012

12. PrimeTime

13. PrimeTime – Video Channels
View Sorting
Social Ratings

14. PrimeTime – Video Player

15. PrimeTime – Social: Rating, Tagging, Sharing, Commenting

16. PrimeTime – Advanced Search

17. PrimeTime – Governance and Security: Role Based Permissions

18. PrimeTime – Video Analytics

19. Thank You
For more information about MediaPlatform
software or to schedule a demo
Contact
sales_inquiries@mediapaltform.com
www.mediaplatform.com