Video for Internal Communications Inside the Global Enterprise
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Tips on how to enhance your internal webcasting efforts from MediaPlatform customer Maxim Integrated (NASDAQ: MXIM). Learn the features and functionality needed by this 9,300 employee enterprise to reach its employees across multiple locations.
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Video for Internal Communications Inside the Global Enterprise
- 1. Video for Internal Communications Inside the Global Enterprise
- 2. The Enterprise Class Video Platform MediaPlatform is an enterprise video platform including the social video portal for on-demand and live video streaming, and interactive rich media webcast presentations for employee training, corporate communications and marketing. Welcome
- 3. Why this topic? The landscape is changing for internal communicators (tools available and user expectations) Employees as consumers and savvy internet users Evolution of social business tools go beyond video
- 4. Let’s See a Case Study Maxim Integrated High-tech integrated solutions 9300 employees in 18 countries Jon Emerson runs the studio and webcasting production. He’s going to help us learn how a global enterprise leverages video to communicate and improve engagement with its distributed workforce
- 5. Leveraging Webcasting for Effective Corporate Communications Jon Emerson Executive Producer, Maxim Integrated
- 6. About Me | Maxim Integrated | Company Confidential6 25 years of video production Streaming video since 1995 VXtreme -> Windows Media Executive Producer at Maxim since 2011 Once spent a summer driving an ice-cream scooter around Portland to pay for school I like my current career more
- 7. Maxim Integrated Overview 30 Years of Innovation | Maxim Integrated7 Founded Headquarters Global Presence Employees Stock Ticker Annual Revenue 1983 San Jose, California 17 Countries ~ 9,000 worldwide Nasdaq: MXIM $2.4 billion (trailing 12 months)
- 8. Why Webcasting? | Maxim Integrated | Company Confidential8
- 9. Webcasting @ Maxim: Then & Now Successfully evolving toward a new standard 2011 Two webcasts, all others via WebEx Very little video at all | Maxim Integrated | Company Confidential9 2012 Fifteen webcasts Up to 700 live viewers All done with video 2013 On track for 40+ webcasts Has become THE standard Live video, many roll-ins Increasing complexity
- 10. Webcasting @ Maxim Today | Maxim Integrated | Company Confidential10
- 11. | Maxim Integrated | Company Confidential11 Live Audience @ All-Hands Meetings
- 12. | Maxim Integrated | Company Confidential12 Broadcast to Locations Around the World
- 13. Four Things That Impact Your Success… | Maxim Integrated | Company Confidential13 Engaging content Event duration Production value Preparation & practice 1 2 3 4
- 14. Engaging Content | Maxim Integrated | Company Confidential14 Before After
- 15. | Maxim Integrated | Company Confidential15 Keep it Short – Video Gets Boring
- 16. | Maxim Integrated | Company Confidential16 Attention Span of Video over Time Source: Wistia
- 17. | Maxim Integrated | Company Confidential17 Production Value Control Room
- 18. | Maxim Integrated | Company Confidential18 Production Value Pre-event Prep
- 19. Did the presentation help you better understand our company strategy, business performance, and key initiatives? | Maxim Integrated | Company Confidential19 6% 94% 2% 98% 0% 20% 40% 60% 80% 100% No Yes Response Percentage In room Webcast
- 20. | Maxim Integrated | Company Confidential20
- 21. | Maxim Integrated | Company Confidential21
- 22. Types of Uses for Video We see our customers use video for internal communications for: • All-hands meetings • CEO speeches • Sales kick-off meetings • Product training • Safety, compliance, HR training • Video updates • Channel partner communication • External and investor relations
- 23. How to be Successful • Easy discovery of content • Device and browser compatible without downloads • Adaptive bitrate streaming • Security • Governance and content control • Internal processes, executive sponsorship and evangelism.
- 25. Thank You Thank you for joining us! For more information or to schedule a demo contact: Sales_inquiries@mediaplatform.com www.mediaplatform.com
Notas del editor
- House cleaningSubmit Q&AArchive will be available
- Welcome everyone and thank you for join us today.I’m Toby Holmes…As a quick intro to MediaPlatform, we are…. This is go-to set of tools for internal communicators using video (live and on-demand) with security, governance and controls.We’re excited to present a case study and best practices….As the live webcast proceeds, please submit your questions through the interface and we’ll get to some of them at the end of the show.
- Not only are the expectations of employees changing, the tools available for high quality video communication are improving rapidly. This allows internal communication to evolve from a one-direction push of information to a 2-way dialogue with employees that allows the sharing of ideas and the ability to ask questions. This involves leveraging webcasting interactive features like Q&A and chat, as well as the merging of video with other social business tools that allow comments, sharing, and rating.In a recent Melcrum research study, they found that 93% of internal communication teams now see video as an important tool2/3rds of the IC teams plan on increasing budget for video in the coming monthsOver 54% of the employees expect to see video.Gone are the days of pushing information out only via email or face-to-face meetings. Video makes the message more compelling and efficient.
- Video is more engaging and increases the velocity of communication in a distributed workforce
- Very early in our leveraging of video for communications Ramp of usageTypes of meetingsLive vs. ArchiveWebEx vs. WebcastBuilding out infrastructure to enable more robust capabilitiesEvangelize/prove it is good – they will comeCloud solution benefits – would not have happened any other way.Make content compelling – overcome the tendency to multitaskCloud solution benefits – would not have happened any other way.Make content compelling – overcome the tendency to multitask
- Need some data to help talk about this slide
- I thought it would be useful to call out some of the ways that I see our customers using video (live and pre-recorded)Can be really small meetings or targeted audiences or all-company meetingsOur live video distribution supports IP-multicast, peer-assist multicast, and unicast in HLS and HDS to reach all devices and browsers.You don’t have to worry about overloading your network.
- When Microsoft launched their internal video portal, they measured tremendous ROI (according to a white paper they published).The areas of biggest gain were improvements, or cost reductions in: knowledge sharing from key people, such as executives, product group members and managers to a broad audience instruction-led, onsite training (now moved online) On-location live events were either moved to a virtual space or augmented with an online component to increase reach Peer-to-peer knowledge sharing and collaboration
- Introducing MediaPlatform
- Introducing MediaPlatform