Presented at the 2009 Fraternity Executives Association in New Orleans, LA. Highlights the framework for making your events more engaging and impacting.

2. A little about me

5. It is wonderful to create.
Akira Kurosawa

8. A little about you

9. What can you
expect today?

10. Framework

11. Exploration

12. Application

13. Letʼs get started

14. The
Interconnected AGE

16. 1 billion

17. 1.5billion

18. 3.3billion

19. Easy-to-use
tools

26. Are you
prepared for
this reality?

27. The
SOCIAL MEDIA Primer

28. Technology is
only as good
as the people
it connects

29. Static content >>
Dynamic flow

31. Push out >>
Pull in

33. Destination >>
Presence

35. Five Main Tools
Blogs
YouTube
Flickr
Facebook
Twitter

36. Four Key Tactics
- be real
- stand out
- involve
- interact

37. Blogs
http://beth.typepad.com/
beths_blog/

38. create
conversations

40. Flickr

41. share images

42. 33 million users
3 billion images

44. YouTube

45. share videos

46. 1 billion videos
viewed per day

48. Facebook

49. stay socially
connected

50. 200 million
registered users

51. 13.4 billion
minutes
spent per month

52. Fan Pages

53. Fan Pages (cont.)

54. Events

55. Causes

56. Twitter

58. real-time
sharing

59. 7 million
daily visitors

60. 3 million
35-49 years old

63. Four Key Tactics
- be real
- stand out
- involve
- interact

64. Bring these to
your online
presence

66. Questions?

67. taking it from
adequate to
amazing

69. access to the right
information

72. boost conversation
before
during
after
using social media

73. the purpose of an
event is conversation

74. conversation can start
long before

75. the old way
organizers attendees

76. the new way
attendees
attendees
organizers
attendees
attendees

77. which is more persuasive?

78. connecting attendees
before the event

79. O
H
weak
ties
O
Mark Granove+er (1973) “The Strength of the Weak Ties”

80. A
B C

82. three ways
to connect
attendees

83. shared
1
resources to
comment on
and
contribute to

84. del.icio.us and
RSS feeds
common stories
of interest

86. display
this anywhere
attendees can
view it

87. 2
easy methods
for creating
content about
your event

88. event
photos and videos

91. twitter feeds
chat rooms
live cam feeds
fill the gaps

93. 3
create a social
network for
your event

94. Ning.com site

95. Example #1
SXSWi

96. http://sxsw.com/interactive/

97. panel picker

98. http://panelpicker.sxsw.com/

99. community

100. http://my.sxsw.com/user/home

101. unofficial
stuff

102. http://pepsicozeitgeist.com/

103. Example #2
#140conf

104. promotion

105. http://140live.socialapproach.com/

106. in the room

107. Example #3
2009 NMC
http://cogdogblog.com/2009/06/20/socialmedia-recap-nmc2009/

108. Pathable

109. http://www.nmc.org/2009-summer-conference http://2009.nmc.org/

110. Flickr and
Twitter
1,874 Tweets
from 173 people
http://www.flickr.com/photos/alexandrapickett/3685867335/

111. VoiceThread
http://voicethread.com/#home

112. http://cogdogblog.com/2009/06/20/socialmedia-recap-nmc2009/

113. Example #4
BlogWell

114. Word of
Mouth

115. http://gaspedal.com/events/

116. Well
Equipped

117. Do the
Unexpected

119. LET’S STAY
CONNECTED
> @scottyhendo
> scott.henderson@mediasauce.com
> 317.218.0488
> blog.mediasauce.com