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Twitter For Brand Development

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MediaSauce
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A presentation given by James Burnes, VP of Strategy at MediaSauce. This was presented to a group of Indiana Tourism Professionals at the Meet the Media Event.

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Twitter For Tourism Build A Brand, One Tweet At A Time! Presented by @jamesburnes AKA James Burnes VP Strategy @mediasauce
Who’s sick of hearing about Twitter?
Why Should You Tweet? Awareness Buz PR z L oy alty Branding
Social Media Has Shifted Who People Trust To Influence Their Decisions Recommendations from people known 90% Consumer opinions posted online 70% Brand websites 70% Editorial content (e.g. newspaper article) 69% Brand sponsorships 64% TV 62% Newspaper 61% Magazines 59% Billboards / outdoor advertising 55% Radio 55% Emails signed up for 54% Search engine results ads 41% Source: Nielsen Global Online Consumer Survey, April 2009
Questions You Must Answer (before you begin) Why are we on Twitter? Which audiences do we want to speak to? Are we prepared to interact? Who’s our Twitter manager?
Check List for All Brands Your Twitter “Voice” Guidelines for staff/company communications A proper “avatar” A branded background
What Should You Tweet? Events News Deals Op eni ngs Grand
What Are Your Content Sources? • Local media • Online event guides • Affiliated businesses • Your other social media platforms!!! • Your web site • Other tweets
Retweets Are A Must!
Talk To Your Followers!
Who Are The Top Ten CVB Twitter Accounts? Rank June 09 Followers Following 1 @VisitChicago 5962 5157 2 @BaltimoreMD 5145 1961 3 @TravelPortland 8980 3997 4 @ColumbiaSC 5182 5693 5 @nycgo 3546 1132 6 @explorechicago 2473 2346 7 @VisitVirginia 1874 653 8 @VisitTampaBay 1645 378 9 @enjoyillinois 3846 3739 10 @ExpCols 3470 2257
Examples of Corporate Tourism Branding
Succeed on Twitter by Listening!
http://search.twitter.com
How popular are you?
Strategy
Questions
@jamesburnes

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Twitter For Brand Development

  • 1. Twitter For Tourism Build A Brand, One Tweet At A Time! Presented by @jamesburnes AKA James Burnes VP Strategy @mediasauce
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  • 3. Who’s sick of hearing about Twitter?
  • 4. Why Should You Tweet? Awareness Buz PR z L oy alty Branding
  • 5. Social Media Has Shifted Who People Trust To Influence Their Decisions Recommendations from people known 90% Consumer opinions posted online 70% Brand websites 70% Editorial content (e.g. newspaper article) 69% Brand sponsorships 64% TV 62% Newspaper 61% Magazines 59% Billboards / outdoor advertising 55% Radio 55% Emails signed up for 54% Search engine results ads 41% Source: Nielsen Global Online Consumer Survey, April 2009
  • 6. Questions You Must Answer (before you begin) Why are we on Twitter? Which audiences do we want to speak to? Are we prepared to interact? Who’s our Twitter manager?
  • 7. Check List for All Brands Your Twitter “Voice” Guidelines for staff/company communications A proper “avatar” A branded background
  • 8. What Should You Tweet? Events News Deals Op eni ngs Grand
  • 9. What Are Your Content Sources? • Local media • Online event guides • Affiliated businesses • Your other social media platforms!!! • Your web site • Other tweets
  • 10. Retweets Are A Must!
  • 11. Talk To Your Followers!
  • 12. Who Are The Top Ten CVB Twitter Accounts? Rank June 09 Followers Following 1 @VisitChicago 5962 5157 2 @BaltimoreMD 5145 1961 3 @TravelPortland 8980 3997 4 @ColumbiaSC 5182 5693 5 @nycgo 3546 1132 6 @explorechicago 2473 2346 7 @VisitVirginia 1874 653 8 @VisitTampaBay 1645 378 9 @enjoyillinois 3846 3739 10 @ExpCols 3470 2257
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  • 17. Examples of Corporate Tourism Branding
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  • 21. Succeed on Twitter by Listening!
  • 23. How popular are you?
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