MediaTrust provides online advertisers with the tools and expertise to create and manager pay-for-results campaigns beyond the search paradigm. We do the heavy lifting for advertisers by providing best-in- class technology powered by the smartest minds in the industry. Advertisers * Expand your reach... beyond search to high quality email & content * Target your audience... where, when & how you want * Connect clicks to performance... winning bids deliver quality consumers * Analyze & optimize... campaigns & bids for optimal conversion ROI

1. PerformanceExchange
It’s Here! Announcing MediaTrust’s PerformanceExchangeTM
A Real-T Online CPC Bidding Platform for Performance Marketing
ime
Advertisers
* Expand your reach... beyond search to high quality email & content
* Target your audience... where, when and how deliver quality consumers
you want
* Connect&clicks to performance... winning bidsoptimal conversion ROI
* Analyze optimize... campaigns and bids for
Overview
MediaTrust’s new PerformanceExchange (MTPX) connects advertisers with prospective new customers via our innovative proprietary
real-time bid exchange and click delivery system.
Using MTPX, quality clicks are connected to conversions. MediaTrust’s proprietary algorithm optimizes based on performance by
serving ads with the highest probability to convert. This innovative targeting technology enables us to provide the highest ROI for
our advertisers.
All clicks are reviewed and routed through our internal performance ltering system, further enhanced by a 3rd party solution, which
means advertisers pay only for quality consumers delivered to their landing pages.
Performance Proven Results
Advertisers who participated in our beta experienced exceptional results. Campaigns within our Finance and Education verticals
yielded conversion rates which resulted in industry leading eCPAs.
eMail Channel… is just the beginning
MTPX email ads are generated in real-time, within compelling category speci c ad creatives, at the time the email is opened by
quali ed readers who have opted in to receive o ers like yours. All email campaigns are monitored by MediaTrust for strict CANS-
PAM compliance. This means your MTPX email ads are served to a highly targeted audience likely to be most responsive to your
speci c o er.
Our targeted ads allow you to connect with prospective consumers.
How it works {$first_name} {$last_name}, don’t just watch
User Experience show’s like CSI or Law & Order, live out your
passion for protecting the communityedition
%%$city%% and get
paid for it! We found education providers
serving {$city}, ready to help train you for a
career in Criminal Justice.
Subject First Name:
Ready for an Exciting
Funny story
Last Name:
You’re invited...
Potential offer
What is your email address?
You’re invited...
Creative Assignment
special offer Signup
Signup
A category specific email is Category specific offers displayed Consumer is taken to advertiser’s
delivered to a qualified consumer in targeted email creative landing page.
Advertiser Experience
MTPerformanceExchange
1. Easy to use
2. Free to Choose Targeted Verticals and Tra c Sources
3. Keep Control, Campaign, Daily, Weekly, Budgets
4. Transparency and 3rd party Tra c Validation
Ad Sales Manager: sales@mediatrust.com 855 North Douglas Street, El Segundo, CA 90245