1. Top Social Media
Platforms for Professionals

2. Top Benefits
• Networking
• The Job Search
• Keeping an Eye on Your Brand
• Keeping an Eye on the Industry
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3. Networking
• Make contacts to assist you in current role
• Develop an “address book” of resources
• Help you find a mentor or find leadership
opportunities
• Job search
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4. The Job Search
• Potential employers will review your social
media profiles
• Get up-to-the-minute job posts
• View company profiles, learn about
previous and current employees
• Some recruiters recruit directly through
social media
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5. Keeping an Eye on Your Brand/The
Industry
• Social Media outlets employ the 86,400-
second news cycle
• Reputable sources have social media
presence
• Be fully informed of what a variety of
audiences are saying
• Develop a dialogue and possibly steer the
conversation
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6. So What Platforms Should I Care
About?
Worth a Profile:
• LinkedIn
• Facebook
• Twitter
Keep an Eye On It:
• FourSquare
• Pinterest
Forget About It:
• GooglePlus
• MySpace
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7. Timesavers – Your Accounts
Hootsuite:
•Basic account is free
•Control your Facebook, Twitter and LinkedIn
accounts with one sign-on and on one screen
TweetDeck:
•Basic account is free
•Control Facebook and Twitter
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8. Timesavers: Social Media Mentions
SocialMention:
•Perform a keyword search and find recent
mentions in most social media platforms
Google Alerts:
•Set up daily or weekly searches for terms or
keywords to be sent directly to your inbox
Twazzup:
•See what people are tweeting about a particular
subject
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