MCB.DIGITAL is a strategic Digital business consultancy Life and digital are no longer separate We help clients succeed in a world increasingly digital For a digital world, calls for digital business Reimagining Life Through Digital

1. M

2. REIMAGININGLIFE THROUGH DIGITAL

3. MCBDIGITAL
BUSINESS OVERVIEW
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4. DIGITAL COMMUNICATION
SOLUTION PARTNERWHOWE ARE DELIVERINGend-to-end
capabilities forourclients

5. COMBININGTHEPOWEROF
KNOWLEDGE + WISDOMM

6. MCBDIGITALCapabilities
In an ever-changing digital landscape, success in business depend on what you do
— or don’t do — online. MCB aims to be the leading digital technology provider
MCB is a digital and design consulting firm with a specific focus on digital with a
specific focus on the property, design and architectural industries as well as high-
end interior design and decor services.
MCB helps businesses set themselves up for success through crafting digital,
marketing, communication and branding strategies leveraging market related
tactics and industry tools.
We commit to continual improvement so as to offer our Clients the best solutions
and thinking without the huge costs attached compared to other products.
A data led approach allows for targeted communication and engagement for both
internal and external users or stake holders. Automating the critical aspects of
property management to allow for increased profitability with speed and scale.

7. MCBDIGITALCapabilities
Our comprehensive set of cloud-based, digital, mobile data marketing, branding and content
solutions enable businesses to communicate more effectively and operate more efficiently. With
accelerated sales, marketing and customer service levels, enhanced internal capacity and in depth
company wide knowledge sharing we enable our clients to make more informed business decisions
by leveraging internal and external resources.
To do this we craft from small to enterprise design systems to help companies scale best practices
across numerous digital and business applications. Critical to the design system is a cohesive visual
language underpinned by user centric experiences connected to relevant resources, tools, data and
web apps. Traditionally every project starts at square one, with developers piecing together design
solutions in isolation; time after time rolling out reinvented wheels.
The result of this ad hoc process: developer productivity is slower, quality often uneven, the user
experience disjointed from app to app, and lack of continuality across visual design. Which is why
we built a cohesive design system to help fix these problems.
Clients and customers can tap into our full suite of capabilities or we can build a team around the
brand and specific needs. Each solution can be be instantly activated as a plug and play solve, white
labeled and replicated for multiple brands, projects, briefs and campaigns or custom tailored
according to specific requirements and in totality offering much more than a pattern library, rather
embracing a fully expressed design language, detailed UX guidelines, and tools fitted the
organization’s workflows.

8. THENECESSITYOFDIGITAL
TRANSFORMATIONWe live in a world increasingly digital and to
succeed in a world increasingly digital,
A DIGITAL WORLD
CALLS FOR DIGITAL BUSINESSM

9. WEBRINGTOGETHERBIGIDEASANDDATA
To create empowering personal experiences, that unlock customer value over time
And we exist as a deep specialist Customer Relationship/ Data driven business

10. Competitor and Consumer
Intelligence
Business + Marketing Consulting
Brand and Portfolio Strategy
Behavioural Change Consulting
Workshop facilitation
STRATEGIC
CONSULTING
MARKETING INSIGHTS
& STRATEGY
Digital behaviour insights
Eco-system definition
Social + Content Strategy
Platform Strategy
User Experience design
E-commerce
COMMUNICATION
CONTENTDESIGN
DIGITAL, SOCIAL,
CONTENT & UX STRATEGY
Business readiness audit
Data Planning
Segment identification
Persona Definition
Contact Strategy
Loyalty Strategy
Social CRM
PROGRAM
DESIGN
DM, CRM, RM, STRATEGY
Segment identification
Persona Definition
Customer Journey Mapping
Program Design
Data Strategy
Experience mapping
EXPERIENCE
DESIGN
CUSTOMER EXPERIENCE
PLANNING
Using analytics to turn data into insights that help our clients understand their
customers engage them properly and, ultimately, make them more valuable.
SUMMARYOFSERVICESM

11. EMAILmarketing WEBTRACKING SMSMESSAGING INAPPMESSAGING EMAILmarketing
MARKETING&communicationservices
Strategyconsulting
StrategySUPPORTINGSERVICES
Digital strategy CONTENTstrategyMARKETINGstrategyTECHSTACKstrategy
FORMCAPTURE surveys Socialdiscovery Profiling&scoring Campaigntracking Training&support
Data&analytics
MCBDIGIATAL
SCOPE & SERVICESM Disciplinespecific

12. PERSONALISATI0ON
LOYALTY & CRM
MARKETING AUTOMATION
WEB CONTENT
MANAGEMENT
TEST AND OPTIMIZATIONS
CUSTOMER SERVICE &
INTERACTION MANAGEMENT
MOBILE & COMMERCE
PLATFORMS
ANALYTICS & TARGETING
DIGITALMARKETING STRATEGIC SERVICES
HUMAN CAPITAL
INTERNAL STRATEGY
LOCATION AND
ON SITE SEARCH
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13. LIFEANDDIGITALARE NO LONGER SEPERATE

14. WEB CONTENT
MANAGEMENT
DIGITALSTRATEGY
ROLE IN BUSINESS
BUSINESS
GOALS
WEB PLATFORM SEM & SEO DISPLAY & PROGRAMMATIC MOBILE: SMS & USSD IN APP EMAIL CONTENT SOCIAL
DIGITAL STRATEGY
BUDGET KPI’S OBJECTIVES TECHNICAL INFRUSTRUCTURE
MARKETING
& SALES
CUSTOMER
EXPERIENCE
ACQUISITION
& RETENTION

15. AMBITION
When considering the actual goal of the client’s communications ‘Marketing’ as
an answer is not good enough. There are many business problems or
opportunities to be addressed where the commonality across them is generally
engagement.
When it comes understanding customers, there are a multitude of consumer
expectations in play. If consumer expectations are not met on an individual (not
segment) level the underlying economy of the relationship will fail.
The only way to develop a sustainable digital business strategy is by using data to
drive insights which allow for consumer expectations to be appropriately met.
It is in the creation of a carefully thought-through value ecosystem, Integrating
robust user centric behavioral metrics as part of a holistic CRM program, that
drives more than simply a promotion-based strategy, but delivers communication
applicable across broader business strategies that allows for optimal potential,
more efficiently and successfully.
DATA,
INSIGHT &
SEGMENT
ENGAGEMENTBRANDED
PLATFORM
VALUE
EXCHANGE
M DIGITALengagement

16. Thebiggestchallengebrands
faceistostayrelevant
We do this by placing the focus on the
customer experience
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17. Support Always-on and Brand digital first campaigns in driving a consumer through the sales funnel
and converting them into product holders for our clients. What this means is that we need a
seamless digital touch point strategy that delivers the communication messaging across all marketing
touch points.
Negate and Manage Churn with the goal of getting the “ex- Consumers” back driving them through
the sales funnel and the formulation of the sales pipeline. Delivery of this approach will be via
communicating to customers during each stage of their engagement.
Supporting Communications to retain and build a relationship with our consumers. Meaning that we
need to build out new sales channels and content opportunities to increase the lifetime value of our
consumers.
Transcend organization's goals with technology, marketing communication platforms, business
processes and capabilities. An engagement with MCB Digital delivers a clear multiyear roadmap
of customer / client / segment journey's and how to increase the Corporate Velocity to better
respond to the Digital Economy.
We believe that the next battle ground in which advantage will be won and lost is around customer
experience; and that brands need to review their customer experience, in order to to stay relevant
to the new omni-channel consumer
A consumer that does not make decisions in a linear way. A customer that does not respect the
traditional role of channels and that expects brands to service them and meet their needs when and
where that need arises. In this respect, digital solutions combined with CRM and marketing
automations strategies provide a number of opportunities for brands to create differentiation and
real competitive advantage.
COMPANY
Provide relevant communication
and engagement that increase
sales, uptake and usage of
business offerings
category
To deliver utility and value
to prospective and current
consumers
COMPETITION
Deliver on brand promise
through innovation and
service
CONSUMER
Solve Customer angst in both related
and non related areas to build affinity
and maintain long term relationships
Channels
Variety of digital,
marketing and
communication
mediums
A multitude of
connected devices
and an ecosystem
of customer touch
points
DIGITAL
AMBITION
DIGITAL AS A
BUSINESS SOLUTION
SOLVING THE ANGST
M APPROACH&OUTLOOK

18. Convergence& AlignmentOFExistingSystems
The notion to better understand what content (information, experience, product or service) a customer is looking for, how
they access and interact with that content, how their interaction is shaped by who they are, is what it takes to build deeper
levels of loyalty and engagement with a brand or company. With this information MCB Digital helps tailor our clients digital
experiences to inspire engagement, loyalty and advocacy.

19. CLIENTAICAION
MCBDIGITALSTRATEGICFRAMEWORK
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20. OMNICHANNELCOMMUNICATION
DIGITAL & PHYSCIALTOUCHPOINT INTEGRATION
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21. WEB CONTENT
MANAGEMENT
CONTENTSTRATEGY
ROLE IN DIGITAL
MISSION
TONE & VOICE
PRIMARY
PRIMARY WEBSITE
CONTENTSTRATEGY
MESSAGE AUDIENCE DELIVERY TIMING
TYPES OF OUTPUT
SECONDARY RELATED SITES
SEM & SEO
ADVERTISING
EDITORIAL CALANDER
CONTENT & OR
RELEASE OF
OTHER CONTENT
PRESS & MEDIA
RELEASES
EVENTS & ACTIVATIONS

22. CRMSTRATEGY
• To grow % of sales generated via CRM &
Marketing efforts for clients
• To grow number of customer contacts in
database with opt-in preference
• To grow number of Active Members
• SMS for price promotions with CTA
WEBTRAFFICStrategy
• Drive traffic eg. referral from external sites.
• Enhance online experiences to be seamless
• Leverage Social Media campaigns for values,
new products and promotions
• Use marketing automation to promote
awareness, and customer understanding
VALUESTRATEGY
• Develop strong promotional plans to meet
sales targets during campaign periods
• Develop and implement campaign
awareness programs to drive traffic in store
• Drive green office and company
environmental footprint
• Employee engagement highlighting those
who performed / excelled to create brand
ambassadors
EXAMPLEAPPLICATIONTOBUSINESSIMPERITIVES
BRANDSTRATEGY
• Drive positive brand awareness
• Drive website hits/transactions
• Drive customer engagement
• Drive word of mouth marketing
SUPPLYCHAINSTRATEGY
• Purchase Plan Accuracy Target %
• Improve demand planning
• Announcements for new campaign,
media activity and key events
HRSTRATEGY
• Rollout plan of Internal
communications
• Recruitment and Talent Sourcing
communication and company
integration
• Performance Appraisal deployment
and reporting as a human capital
function
• Career Development, education &
resource fulfilment
• Staff training & Human capital
integration
• Learning & Development – eg ‘Retail
Academy’
HUMANCAPITALRETENTION
• Regular engagement to reduce staff churn
• Recruitment, performance management &
training.
• Send pay slips, leave updates and all staff
communication
Ooperations&salesSTRATEGY
• Monthly average sales over RX sales per
store
• Communications around key activities,
concerns, events or changes
• Updates on in-store event execution
• PR support for all new product
• Newsletter send to internal and external
stakeholders pertaining to operational
tasks or activities
• Store communication for distribution
activity eg: X has been dispatched to Y
expect delivery
• Opportunity and financial model highlights
and announcements
• Merchandising communication –
instructions and visual tutorials and ’how-
to’ install
FINANCIAL STRATEGY
• Updates per location / region/ store/
division on the sales (targets met, missed
etc) and implications
PROPERTYSTRATEGY
• Stakeholder engagement and updates
on new locations / stores/ site activity
• Head office relocations/changes
• Lease renewals & operation updates
• Anticipated level of rental increases
(Rx in local currency and %)
• Site renewal risks, quantity and
location of store/office’
INDUSTRYUPDATES
• Relevant communications to internal
or external stakeholders highlighting
relevant market / category / sector or
region related info
• Encouraged ‘crowd sourced’ feedback
and communication loop internally
StakeholderUPDATES
• Rewards & Engagement for internal
stakeholders
• Quarterly reports, monthly's sales
reports, etc easily distributed
• Ability to monitor engagement with
stakeholders
• Drive thought leadership
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23. CLIENTEngagement
PROCESS AND STAGES
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24. Our view is to work with clients to solve their customers ambition, using
digitally driven marketing, communication to encourage entrenchment in
a brand and switch customers from competitors. Using automation and
innovation as applied to each clients business to solve internal and
external staff or client frustration.
AMBITION
Connecting through
consumer touch
points
Digital engagement
and self service
fulfillment
Providing relevant
help / content at the
ZMOT
Through products,
services and
communication
Digital Marketing
as a service
Solve customer
related angst
Earn trust & go
beyond core offering
Functional bonds
through superior
product offering
Structural bonds
through eco system
Emotional bonds
rooted in message
& promise
Providing utility
and value
CUSTOMER
AMBITION
CLIENTBusinesschallenge
Often the challenge is how to use and get the most benefit form marketing efforts and
digital activities, often with the view to drive specific type of engagement or increase
penetration within one or many customers segments. We help our clients solves this
problem though streamlined communication and endearment activities with the view to
drive increased purchasing frequency, repeat visit, increased purchase value or basket
size.
Communicationchallenge
Brands are not always top of mind relative to competitors, so when they are top of mind
(driven by exciting products and promos) we aim to drive penetration increases (number
of customers increases over a defined period)
ASINGLEPLATFORMJOURNEY
Enabling our clients to deliver a single platform single journey single view approach to our
clients and their customers. This approach highlights efficiencies in budget allocations and
shows opportunities to influence the customer’s journey to conversion as the campaign
happens, based on early indication signals such as sticky clicks and soft conversions.
M APPROACH&OUTLOOK

25. EXAMPLECLIENTROADMAP
1. Focus on Data – Cognitive Analytics and Strategic Guidance
Focus on heavily utilizing data from numerous sources to form a
better perception of the consumer and use insights to
strategically engage and communicate with them.
3. Look for tactical opportunities to transcend offline and online
Develop a customer engagement model that extended across all
digital and physical channels
2. Social CRM
Leverage social and transactional data to drive insights which
allow for consumer expectations to be appropriately met.
RightServiceandEngagementLevels
We approach digital campaigns with a
performance mentality, characterized by
granularity and an innovative use of data
focused on driving a competitive CPL/CPA
metrics across the channels that we
market in.
MarketLeadingConsumerJourneys
In order to do so this we need to
consistently map out the consumer
journey pathways to establish a
marketing leading position on how we
leverage digital channels to deliver on a
digital first solution.
MarketUnderstandingandtrends
This is crucial in aligning with consumer
expectations. In addition to this VMSA
must lead on trend and if so disrupt the
market to create a new trend.
Optimizationandperformancefeedback
To align our partners and reporting to map
back to the brand values that can be
leveraged as a benchmark to standardise the
way in which marketing communications
aligns with what the business aims to achieve
as well as facilitate user experience testing,
research and new product development
Turningdataintoaudiences
And turning audiences into ROI across our
clients product or service sets to create
“data signals” across the entire path to
purchase which will feed into a scalable set
of audience segments. These data signals
become effective triggers for advanced
remarketing campaigns and are based on
performance indicators from the
Awareness, call to action, participation and
amplify campaign phases.
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27. REIMAGININGLIFE THROUGH DIGITAL