analysis of magazine adverts promoting albums

1. Analysis of Magazine Adverts
Lana Del Rey-Born to Die
Bastille- Bad Blood
Florence and the machine- Lungs

2. Lana Del Rey- Magazine advertisement
Lana Del Rey’s advertisement for
her album is similar to her album
cover it is the same layout but has
added the release date. She uses a
pastel colour scheme, this is
something she does in her videos.
It uses the same colour
scheme as the album.
Pastel blues and whites.
It all flows nicely
together and is quite
pleasing to the eye as it
is not overly busy and in
your face. It is nice to
look at.
Uses bold text to stand out
against the blue background.
The colour used is a bold white.
The medium close up of Lana Del Rey makes the
audience feel like they are being directly looked at.
This makes them feel like they are the targeted
audience and it is directed just at them. In the
image Lana Del Rey looks very serious which goes
with her brand image of being unique.
In this certain advertisement it has
the important information about
when the album is being released,
what it is called and it also has the
website address in case her fans want
any extra details.
The advertisement is nearly
identical to the CD cover, this
is done as a selling tool. It is
also a convention of the role
of a advert that is promoting
an album/artist, they often
enlarge the album cover.
Usually adverts promoting the artist
or their music tend to follow the
same theme as the album cover.
This is shown in the advertisement
for Lana Del Reys ‘Born to Die’ as it
is merely just a close up version of
her album cover. It also follows the
convention of having ‘includes..’
adverts often use the artists newly
released single to promote/ intrigue
the reader to recognise the single
and therefore go and buy the album
because they liked one of the songs.

3. This advert is promoting the bands
upcoming tour dates. By using bold
font on the dates and where they are
playing it shows the important
information.
It has all the contact details
that need to be. It shows that
there is a variety of ways to
buy tickets and the different
ways to get in touch.
The advertisement
would likely have been
run in magazines and
thorough posters around
music themed areas.
The bold font they have
used catches the eye of the
reader as they are drawn to
it immediately. They have
used the same style font
that the band uses on their
album cover. This is a
recurrent theme
throughout the advert. It
uses the triangle instead of
the ‘A’. This is a recognisable
symbol that the fans will
relate to the band. The image used in this
advertisement links to the name of
the bands tour and their album. ‘Bad
Blood’ has connotations of evil and
danger as well as the literal meaning
of blood. This links to the image of a
car in the middle of nowhere with
what looks like blood. Also on their
album cover ‘Bad blood’ it features a
road and what looks like the person
being chased.
This advert links to the second album cover they
released for their ‘Bad Blood’ album. In their
second cover they have a car that’s been
abandoned which is similar to how they have
styled this advert, with the car in the middle of
nowhere.
This is a good advertisement as it
promotes both the bands tour and
also their band. Their fans will like
this advert and it will appeal to
them as it uses the conventions that
are related to the band but it will
also attract new fans as they will be
intruded by the bands image and
style. This makes the advert a
success as it is an adverts job to sell
the product and do so in different
ways.
Bastille Magazine
Analysis

4. This advert is a enlarged version
of the album cover for Florence
and the machines album Lungs.
Therefore it is nearly identical to
the album cover. It follows the
conventions that go with
advertising albums.
This advert follows the
conventions of the band as they
are unique and very different in
style. The front man/women
Florence has a unique personality
that follows through to her music.
The band is seen as indie rock
genre.
The album was released on the 3rd of July,
therefore the advert would have had to
be promoting it a couple weeks before to
get interest in it.
Florence and the Machine Magazine Analysis
The colour scheme for this
magazine cover is the same for
the album cover, it uses very
dark colours with hints of pinks
that flows from the flowers to
the colour of the text. It all flows
together and looks
sophisticated.
This advertisement in particular shows all the
different ways the album can be distributed.
It can be sold on a variety of platforms
including vinyl which has become increasingly
popular over the years with the younger
generations. Especially with the ‘Indie’
listeners.
The pose that the main
artists is posed in is the same
as on the cover, she has
lungs which is a literal link to
the name of the album and
also has other connotations.The advertisement also has
the release date along side
the website for fans of the
album to go to and get
exclusive details about the
album and other
exclusives. This is done as a
way to reach more fans
and promote the album on
a larger scale.