This slidedeck was presented in Q1 2018 to a professional network of communications and marketing professionals in Brussels, who mostly work with the European Union (EU).
Outline of Top 10 Useful Marketing Tools:
1. Analyse
2. Content
3. Design
4. Organise
5. Learn
2. Megan Kenna
Who am I?
Consultant
Work with startups,
nonprofits and big comms
agencies.
Focus on marketing and
fundraising.
Enjoy industry areas:
energy, fintech,
innovative technologies
and SaaS.
4. Analyse: SimilarWeb
What is it? Digital marketing intelligence
What does that mean? Website information and stats to compare
yourself & your competitors
Why? Figure out where you really stand. Snoop on your
competitors and future job prospects, or convince your donors
to give more.
8. Analyse: Cyfe
What is it? A dashboard app of… everything
What does that mean? Social media, analytics, marketing,
sales, support, infrastructure all comes together in one
place.
Why? More inclusive than just GAnalytics and FB Insights.
Show this dashboard to impress your boss, it will work!
11. Content: BuzzSumo
What is it? Find the most shared content on a given
topic/keyword or from a specific domain.
What does that mean? Choose the type of content you want
(article, infographics, videos, etc.) and you can sort
results by social network.
Why? Get inspired or just see what really generates shares
13. Content: GoodEmailCopy.com & ReallyGoodEmails.com
What is it? A database of good & really good emails
What does that mean? Go here when you need to write emails
that are incredibly important and your words need to be very
precise. Eg requests for donations, confirm sign up,
important announcements, etc.
Why? Stop clogging up your inbox with subscriptions, just
look here to compare/inspire.
16. Design:
It’s not what you say,
It’s how you say it
2 tools to make sure your words get read
17. Design: LogoPony
What is it? AI instant logo creator.
What does that mean? Get a new logo for your next campaign in
just 2 clicks.
Why? If you’re launching a new campaign, event, etc, get
instant branding generated faster than you can open InDesign
or email your graphic designer.
19. Design: Canva
What is it? Drag & drop design for everyday users.
What does that mean? Choose from easily adapted template
designs for web or print: blog graphics, presentation
templates, Facebook covers, flyers, posters, invitations,
etc.
Why? Again, faster than creating your own from scratch, this
is a super quick fix for visually-important projects.
21. Design: Canva
A selection of the
presentations:
Indeed this presentation
could have been better if I
used Canva!
22. Design: Draw.io
What is it? Online chart maker
What does that mean? Are you making an org chart? What about
a website diagram (sitemap)? Use this to make an editable
online chart.
Why? It’s faster than using powerpoint, and it looks the same
(not better).
24. Make your life easier:
click less, generate more
2 tools to save you time and get results
25. Make your life easier: IfThisThenThat (ifttt.com)
What is it? Create links to make your life easier. If this
then that - it’s as simple as that!
What does that mean? Make an account and cut manual clicks.
Why:
● Automatically share your MailChimp campaign performance summary to a
Slack channel
● Archive your @mentioned tweets to a spreadsheet
● Sync new files added to Dropbox to your GoogleDrive
Keep your Twitter & FB profile pics synced
● Automatically add a task in your todo list when you star an email
27. Make your life easier: OneTab
What is it? OneTab is a Chrome
extension that helps you
condense everything…into 1 tab.
What does that mean? Are you
always opening tabs? Condense
this here and win time.
Why? Speeding up slow
computers! Return to research @
home
