Megan Lejeune has over 10 years of experience in healthcare marketing and business. She currently works as a Senior Global Marketing Manager at BD driving over $100 million in sales of diagnostic tests. Previously she held marketing roles at BD and conducted research at the University of Pittsburgh on computational modeling of infectious diseases. She has an MBA from Carnegie Mellon University with concentrations in marketing and healthcare management.

1. MEGAN T. LEJEUNE
1711 Mt Pleasant Ave (724)-977-8802
Baltimore, MD 21231 lejeune.megan@gmail.com
EXPERIENCE
I am extremely passionate and solutions-oriented with a passion for healthcare, science and health economics. I am
particularly interested in exploration of solutions and models for incentivizing change in healthcare management,
wellness, and prevention of disease. I have expertise in molecular biology, computational modeling for epidemiology, and
molecular diagnostics for infectious disease. I am team-oriented with excellent analytical skills, I learn rapidly and I am
excellent at motivating without authority.
BECTON, DICKINSON & COMPANY Sparks, MD
Sr. Global Marketing Manager, BD Diagnostics, Sexually Transmitted Infections 10/14- Present
• Strategy and Market Development: Drove market demand and education for sexually transmitted infection and
reproductive disease diagnostics worth over $100MM. Led cross-functional team in evidence generation (peer-
reviewed literature, payer reimbursement dossiers, and health economics models) across global regions, focusing
on demonstrating improvement of clinical and economic outcomes.
• Business Execution: Launched diagnostic test with 100% conversion from customer product trial to formal
customer use, with sales on first day of market availability, achieving revenue forecast. Developed/guided the
creation of focused tools and tactics including marketing literature, scientific publications, and pricing strategy for
product lines totaling over $150MM in annual revenue world-wide. Received company finalist nomination for
marketing excellence in leading a cross-functional, global team and launch execution.
• Strategic Planning: Utilized market analysis, literature review, and environmental scanning to develop
segmentation and targeting strategy, tools prioritization and financial forecasts for multiple diagnostic launches,
meeting or exceeding marketing execution metrics including revenue and conversion mix for each one.
Developed key opinion leader relationships to gain health landscape insights, create advocates, and educate the
market on the clinical and economic burden of illness and new best practices.
Marketing Manager, BD Diagnostics, Molecular Division 5/12-10/14
• Leadership: Spearheaded product line P&Ls totaling over $65M, achieving 8% growth on a mature, 15 year old
product line in a declining market. Managed development and execution of annual marketing plans, sales,
customer communications, promotions, conferences, and other marketing/promotional/merchandising initiatives.
• Innovation in Health Economics: Developed a computational model that values clinical and economic impact of
the BD solution on infectious disease outcomes which can be tailored to the individual hospital level.
• Health Care Collaboration and Advocacy: Initiated company, customer, and key opinion leader collaborations,
resulting in joint studies, publications, and policy development efforts. Spear-headed working relationships with
experts spanning health care academia, industry, government, and non-profits. Specific focus was to improve
diagnostic best-practice guidelines and policy for sexually transmitted infections and the 5 most prevalent
women’s health infections. Earned the reputation of being the most responsive manager to the sales field.
• Web/Digital Marketing Optimization: Drove creation and execution of the first-ever web strategy for the
Diagnostics Division, including website development, search engine optimization, digital lead generation, analytics
implementation and review, and digital marketing outreach campaigns. Initiated a partnership with a digital
marketing firm and co-developed a site which achieved digital lead generation success and 3 times as much
engagement of traffic than the more expensive corporate site.
UNIVERSITY OF PITTSBURGH, GRADUATE SCHOOL OF PUBLIC HEALTH Pittsburgh, PA
Summer Research Fellow, Models of Infectious Disease Agent Studies Center For Excellence 6/10-8/10
• Health Economics and Computational Modeling for Epidemiology in Infectious Disease: Developed model
for economic analyses of disease mitigation strategies. Performed Monte Carlo simulation analyses leading to
public health publications. Integrated computational models resulting in capability to compare cost and value of
disease mitigation strategies. Incorporated computational models and research from three teams which evolved
unique integrative research, collaborated with multi-disciplinary colleagues to exceed target research impact.
UNIVERSITY OF PITTSBURGH MEDICAL CENTER (UPMC) Pittsburgh, PA
Laboratory Technician (4/07-11/08)/Marketing Assistant (11/08-2/09) 4/07-2/09
• Idiopathic Pulmonary Fibrosis Research: Designed experiments and performed qualitative and quantitative
results analysis, contributing author of high-impact level paper on Mesenchymal Epithelial Transition and
microRNA let-7d.

2. • Gene Expression and Microarray Analysis: Worked with clinical research teams on longitudinal, human subject
studies with 97% sample/data fidelity, researched microRNA let-7d and additional gene expression of IPF via
DNA microarray and sam R software analysis.
EDUCATION
CARNEGIE MELLON UNIVERSITY, TEPPER SCHOOL OF BUSINESS/HEINZ COLLEGE Pittsburgh, PA
Master of Business Administration- MBA 8/12
• Concentrations: Marketing, Health Care Policy & Management
• Memberships: BioPharma, Marketing, Tepper Women in Business, & HealthCare Policy & Management Clubs
• Honors: Forte Fellow, VP Health Care Club, IACT (Industry Academics Clinicians Together) board member
UNIVERSITY OF PITTSBURGH (HONORS COLLEGE) Pittsburgh, PA
Bachelor of Science, Molecular Biology (Biochemistry Track, Chemistry Minor) 5/10
• Honors: Peterson Full-Tuition Academic Scholarship, Honors College member
ADDITIONAL INFORMATION
PUBLICATIONS:
• MIDAS (Models of Infectious Disease Agents Study) Fellowship: Published paper on integrated economic
and epidemiological analysis via computational modeling of disease mitigation strategies
• Scientific Abstract: Published abstract on Mesenchymal Epithelial Transition in Idiopathic Pulmonary Fibrosis
• Institutional Review Board Paper: Published an article on causes of numerical male dominance in engineering
OF NOTE:
• One of LinkedIn’s top 5% most viewed profiles
• Proficient in/Past Experience with: Microsoft Excel, SalesForce, OutLook, Google Analytics, SPSS Data Modeler,
Oracle Crystal Ball, social media management (LinkedIn, FaceBook, Twitter, etc), Sam R on Linux, MediaFly,
BrainShark, MeSH, Solver, SawTooth