11. Image Credit: Unsplash, Carissa Gan
Naked Pizza, a New Orleans, Louisiana-based business
catering to health-conscious pizza lovers, tweeted about
its pizzas in 2009 and successfully drew around 4,000
followers in just a few months.
Also sets one day sales record using social media: 68% of
sales came from people ‘calling in from twitter’, and on
top of that ‘85% of their new customers were from
twitter’ [7]
12. Image Credit: Unsplash, José González
The ‘will it blend’ campaign by BlendTec went viral
and as a result they saw its sales grow fivefold. The
BlendTec videos have now been viewed more than
100 million times on Youtube. [7][8]
18. Image Credit: Unsplash, Mikaela Shannon
Kenneth Cole – Twitter fail - they tweeted “Millions
are in uproar in #Cairo. Rumor is they heard our new
spring collection is now available online” in references
to protests in Egypt in 2011. They also failed to
apologize after which caused much negative attention
on the brand. [6]
19. Image Credit: Unsplash, ScoT Webb
Tip: Do not let interns manage your business
social media, it is not the same thing as a personal
account. Example: Red Cross employee got drunk
and tweeted about it on Red Cross’ main twiTer
account instead of the personal account. This
shows that inexperience can lead to disaster [10]
20. Image Credit: Unsplash, Marcos Paixão
In regards to social media, we
cannot assume one person can
handle it all – there needs to be
at least one person to analyze
data, one person who
understands the audience and
engages them, and one person
to tie it all together. [10]
21. Image Credit: Unsplash, Claire Satera
Lessons Learned:
Savvy managers understand there is a
feedback loop – don’t just sit back, but listen
carefully. Because consumers not only consume
but also consume, share, and provide their
thoughts. Be prepared to react if problems
occur. [8]