the coolest startups

2. What is start up ?
Coolest StartUps
 ShopClues.com
 edureka
 MySmartPrice
 Linkstreet
 LimeRoad

3. A Startup company
or startup (sometimes
referred as innovative
SME) is an
entrepreneurial venture or
a new business in the
form of a company, a
partnership or temporary
organization designed to
search for a repeatable
and scalable business
model.

4.  it is an online marketplace, headquartered in Gurgaon,
India. The company was founded in the Silicon Valley,
USA in 2011. It has over 12,000 registered merchants
retail +2,00,000 products on the platform to over 42
million visitors every year across 9500 locations in the
country.
 ShopClues joined as 35th entrant in the Indian e-
commerce in 2011.The company employees over 350
people across locations.
 ShopClues is the Indian subsidiary of Clues Network a
US Corporation and was founded in November 2011 by
an alumnus of Washington University and Wall Street
internet analyst Sandeep Aggarwal and eBay’s former
Global Product Head, Sanjay Sethi.

5.  The company now registers
growth of 600 per cent year-
on-year. ShopClues gets over
50 million visitors and does
close to 1.5 million
transactions a month.
 Best E-Commerce Site of the
Year’ at Social Media Summit
& Awards (2013), by Global
Youth Marketing Forum.
 Best e-Retailer of the Year -
Value for Deals' by at 2nd
National Indian e-Retail
Awards 2013, by Franchise
India.

6.  Edureka is an interactive, online learning platform. It offers
live, instructor-led courses that cater mainly to working
professionals who want to enhance their skills.
 Founded in mid-2011 and headquartered in Bangalore, India,
the company is privately owned and operated by Brain4ce
Education Ltd.
 In 2005, Kapil Tyagi and Loveleen Bhatia finally decided to
take control of their own lives by floating DByDx Software,
which initially offered outsourced IT services before
reinventing itself as a white label mobile app development
company. In the following five years, DByDx scaled up its
operations and employed 150 people, but given the
competition from larger players, they decided to sell the
company for $3 million to Kellton Tech in 2011.

7.  In mid 2011,they started off the company from a small
office in Noida, with just 4 employees and an
investment of Rs.1.5 crore
 The company has raised money from angel investors,
including Jungle Ventures partner Ramakant Sharma, a
former CTO of Myntra.
 A two-month training program was organized in
partnership with a few Bangalore-based software
companies and focused on mobile app development
courses.
 Within a year Edureka had shifted its complete
education online, and in June 2012, Edureka had 15000
students from across the globe registered for their
online Android development course.
 Edureka got noticed when a 10-year-old Priyansh Soni
created a mobile app in June 2013 using Edureka
platform.
 In November 2014, Edureka was ranked number 1 in
Deloitte’s Technology Fast 50 India 2014

8.  Edureka offers 50 live
courses at present and
has identified another
150. Edureka courses
typically run for three
to six weeks and cost
between Rs 9,000 and
Rs 35,000. Till date,
25,000 students have
attended Edureka's
virtual classrooms,
apart from the 2.5 lakh
users of the free
Webinars.

9.  MySmartPrice was founded in 2010 by Sitakanta Ray
and Sulakshan Kumar, both graduates from NIT,
Rourkela after they quit their jobs at ICICI and Infosys .
The two co-founders worked from their homes on
building the business and developing the code through
the first year of incorporation.
 MySmartPrice is an independent price comparison
service website headquartered in Hyderabad, India.
Categories
include: Mobiles,Electronics, Computers, Fashion and
Lifestyle, Appliances and Personal Care.
 In addition to online price comparison, MySmartPrice
also started including offline stores in its listings for
mobile phones in Hyderabad, Bangalore and Delhi.

10.  In December 2013, MySmartPrice received $1 million
from Accel Partners and Helion Venture Partners and
another $10 million from the same investors in July
2015 to expand the company's hyper-local shopping
services to over 50 cities across the country, besides
enabling over 100,000 local retail stores to reach their
customers online.
 MySmartPrice ranked 3rd on TechInAsia's list of '8 hot
Shopping Search Engines in India' in 2013 and 9th in
the Asian startup list in July 2015.It ranked 16th
on Deccan Chronicle's list of '25 shopping apps' in
2015.
 If you continue to throw the ball at the right place, it
will hit the wicket sometime or the other," says Ray.
That's why the focus is on continuous improvement.

11. As against 24
hours earlier, its
now update
prices every 10
to 15 minutes.
From five lakh
visits every
month when it
was started its
now get around
20 million visits
every month.

12.  It is a technology enabled learning and collaboration
platform provider , was founded by Vikram
Ramakrishnan & Arun Muthukumar in 2011.
 At initial stage Ramakrishnan along with his wife, a
psychiatrist, he set up a children's academy in the
Erode-Coimbatore belt in Tamil Nadu and also started
working with government schools in the region to
improve the overall quality of education.
 That was when networking equipment company Cisco,
which was working on video-based learning solutions as
part of its corporate social responsibility, offered to
help.
 Arun Muthukumar, a family friend and an engineering
pro fessional who had returned from the US after a stint
with Lucent, was heading the initiative for Cisco.

13.  They recruited a team of teachers who were excited about
taking classes through video conferencing from far away
locations in Tamil Nadu and neighbouring areas, including
Bangalore.
 The impact was powerful. The students sat on the floor as the
teachers interacted with them from a big screen a few feet
away. Absenteeism came down to almost zero and the
performance of the students improved dramatically. In fact,
they were also ready to attend classes during summer holidays
and weekends.
 In March 2011, they started setting up the back-end
infrastructure to provide online education solutions, and
Linkstreet Learning was born.
 For instance, when Dr. Sunita Maheshwari, a reknowned cardiac
surgeon, wanted to offer an online course in paediatric
cardiology, Linkstreet provided the platform for students to
sign-up, pay for the course fee, take tests and get assessed. It
also recorded the proceedings of the classes so that the
students could access the lessons on their computers, tabs or
even smartphones.

14.  Linkstreet works on a
subscription-based Software
as a Service (SaaS) model.
 Now, several other academic
institutions, including ISB
and IIM-B, have signed up
with Linkstreet.
 Linkstreet is also targeting
the corporate learning space
to train employees .

15.  Limeroad was founded by Ankush Mehra, Suchi
Mukherjee and Prashant Malik in 2012. It is mainly a
fashion website.
 LimeRoad works on a simple premise. It allows you to
create your own look - on a virtual scrapbook - using
products from 1,500 small vendors on its site. And
share it with others.
 Starting out from its investor Lightspeed's Delhi office,
LimeRoad had a humble beginning in 2011 with three
co-founders: Mukherjee; Ankush Mehra, who handled
supply chain at Reliance Industries and Metro Cash &
Carry; and Prashant Malik, who earlier worked with
Facebook. The company formally launched in December
2012. It has raised $50 million from marquee investors
like Tiger Global, Lightspeed and Matrix Partners.

16.  Over 100,000 stock-keeping units
from 1,500 vendors are managed
by four people. There is no sales
force and the total team strength is
200, and most operations are
technology-driven.
 Despite of its unique feature , data
from the Registrar of Companies
show LimeRoad clocked Rs 2.6
crore revenue in 2013/14, up from
Rs 1.1 crore the previous year. In
comparison, Myntra was at Rs 552
crore and Jabong at Rs 527 crore
in 2013/14.
 “Women fashion customers come
back to the LimeRoad mobile app
85 times a year on average, which
is the highest in the industry,” says
the founder of LimeRoad.