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Ethical conisiderations in business research

Based on Business Research For Decision Making, Duane Davis, Canadian Edition
instagram: @mdryie
mehdi.daryaei@carleton.ca

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Ethical conisiderations in business research

  1. 1. Ethical Considerations in Business Research Mehdi Daryaei Business Research For Decision Making, Duane Davis, Canadian Edition
  2. 2. What is Ethics in Research & Why is it Important? Most common way of defining "ethics": Norms for conduct that distinguish between acceptable and unacceptable behavior. The distinguishing between right and wrong. • The Golden Rule ("Do unto others as you would have them do unto you") • Code of professional conduct Hippocratic Oath ("First of all, do no harm") • A religious creed like the Ten Commandments ("Thou Shalt not kill...") 2 www.niehs.nih.gov
  3. 3. Most people learn ethical norms at home, at school, in church, or in other social settings. Although most people acquire their sense of right and wrong during childhood, moral development occurs throughout life and human beings pass through different stages of growth as they mature. 3 www.niehs.nih.gov What is Ethics in Research & Why is it Important?
  4. 4. E t h i c s Proper conduct of the research process in business inquiry rights and responsibility of various parties involved in the research  Affects the rights of individuals  The quality of data obtained Four parties have rights: ◉ Society ◉ Subjects ◉ Clients/managers ◉ Researchers Definition 4 Business Research For Decision Making, Duane Davis, Canadian Edition
  5. 5. ◉ Telephone privacy ◉ Do not call listing ◉ Electronic monitoring ◉ Data privacy ◉ Internet privacy ◉ Antispam legislation ◉ Mugging (Marketing under the guise of research) Issues 5 Business Research For Decision Making, Duane Davis, Canadian Edition
  6. 6.  The conduct of the business research requires the participation of general public.  It is important to affect the willingness of the public to participate  So it is important to conduct the research in an ethical manner he effect of Ethical and Unethical Business Research on Public Acceptance 6 Business Research For Decision Making, Duane Davis, Canadian Edition
  7. 7. C o m m o n R i g h t s  Societal Rights  Subjects’ Rights  Clients’/Managers' rights  Researchers’ rights 7 Business Research For Decision Making, Duane Davis, Canadian Edition
  8. 8. S o c i e t a l r i g h t s  The rights to be informed  The rights to expect objectives research result  The right to privacy 8 Business Research For Decision Making, Duane Davis, Canadian Edition
  9. 9. T h e r i g h t s t o b e i n f o r m e d  Factors that may affect the health and well-being i.e. Arsenic in Mohsen Rice Report S o c i e t a l r i g h t s 9 Business Research For Decision Making, Duane Davis, Canadian Edition
  10. 10. T h e r i g h t s t o e x p e c t o b j e c t i v e s r e s e a r c h r e s u l t  General public expectations  Findings should be unbiased, objective, scientifically sound S o c i e t a l r i g h t s 10 Business Research For Decision Making, Duane Davis, Canadian Edition
  11. 11. T h e r i g h t t o p r i v a c y  The right to be let alone  Personal information gained should not be disclosed  EU legislation on privacy S o c i e t a l r i g h t s 11 Business Research For Decision Making, Duane Davis, Canadian Edition
  12. 12. S u b j e c t s ’ r i g h t s  The rights to choose  The right to safety  The right to be informed 12 Business Research For Decision Making, Duane Davis, Canadian Edition
  13. 13. T h e r i g h t t o c h o o s e  Should be informed of the study they are participating  Awareness of the right not to participate  Awareness of the adequate information to make an informed choice  Awareness of opportunity to end participation, if so desired.  C1: All subjects must be aware of the right to choose  C2: All individuals must be given adequate information beforehand  C3: About the condition S u b j e c t s ’ r i g h t s 13 Business Research For Decision Making, Duane Davis, Canadian Edition
  14. 14. T h e r i g h t t o s a f e t y  Avoid any physical and mental harm  Guarantees of protection of anonymity S u b j e c t s ’ r i g h t s 14 Business Research For Decision Making, Duane Davis, Canadian Edition
  15. 15. T h e r i g h t t o b e i n f o r m e d  Debriefing  Research data should be available to the participants  The consequences of not being informed S u b j e c t s ’ r i g h t s 15 Business Research For Decision Making, Duane Davis, Canadian Edition
  16. 16. C l i e n t s ’ / M a n a g e r s ' r i g h t s  The right of confidentiality  The rights to be expect high-quality research 16 Business Research For Decision Making, Duane Davis, Canadian Edition
  17. 17.  T h e r i g h t o f c o n f i d e n t i a l i t y  Confidentiality of proprietary data  Confidentiality of anonymity of client C l i e n t s ’ / M a n a g e r s ' r i g h t s 17 Business Research For Decision Making, Duane Davis, Canadian Edition
  18. 18. T h e r i g h t s t o b e e x p e c t h i g h - q u a l i t y r e s e a r c h  Protection against unnecessary research  Protection against unqualified research  Protection against misleading presentation of data C l i e n t s ’ / M a n a g e r s ' r i g h t s 18 Business Research For Decision Making, Duane Davis, Canadian Edition
  19. 19. R e s e a r c h e r s ’ r i g h t s  The right to expect ethical client behavior  The right to expect ethical subject behavior 19 Business Research For Decision Making, Duane Davis, Canadian Edition
  20. 20. T h e r i g h t t o e x p e c t e t h i c a l c l i e n t b e h a v i o r  The right to the honest solicitation of proposal  The right to expect the accurate representation of findings  The right to expect confidentiality of proprietary information R e s e a r c h e r s ’ r i g h t s 20 Business Research For Decision Making, Duane Davis, Canadian Edition
  21. 21. T h e r i g h t t o e x p e c t e t h i c a l s u b j e c t b e h a v i o r  The right to expect accurate reporting of data  The right to expect confidentiality of data R e s e a r c h e r s ’ r i g h t s 21 Business Research For Decision Making, Duane Davis, Canadian Edition
  22. 22. Ethical Issues in a High-Technology Environment 22
  23. 23.  Technology is changing fast  Researchers are posing new set of ethical concerns  Unethical direct marketing  Consequences lead to breakdown in public trust and responses  Consider research Vs direct marketing quagmire R e s e a r c h V s D i r e c t M a r k e t i n g 23 Business Research For Decision Making, Duane Davis, Canadian Edition
  24. 24. P r o t e c t i o n o f s u b j e c t s ’ r i g h t s  The tracking capability of using internet  The ability to trace respondents via “cookies”  How should we deal with IoT and high-tech devices  Associations that may help us:  CASRO Council of American Survey Organization  ESOMAR esomar.org I World Association of Opinion and Marketing Research  Plagiarism.org  www.imro.org/profstds/code.cfm I Interactive Marketing research Organization  http://www.niehs.nih.gov/research/resources/bioethics/whatis/ R e s e a r c h V s D i r e c t M a r k e t i n g 24 Business Research For Decision Making, Duane Davis, Canadian Edition
  25. 25. Q u a l i t y o f R e s e a r c h R e s e a r c h V s D i r e c t M a r k e t i n g 25 Business Research For Decision Making, Duane Davis, Canadian Edition  The ease of requesting sample on the net
  26. 26. R e s e a r c h V s D i r e c t M a r k e t i n g  Don’t act like spammers  Individuals who are doing research shouldn't be engaged with direct marketing affairs R e s e a r c h V s D i r e c t M a r k e t i n g 26 Business Research For Decision Making, Duane Davis, Canadian Edition
  27. 27. C o d e s o f E t h i c s  American psychological association  The essentials of knowing ethical codes for Iranian researchers R e s e a r c h V s D i r e c t M a r k e t i n g 27 Business Research For Decision Making, Duane Davis, Canadian Edition
  28. 28. M a n a g e r i a l C o n s i d e r a t i o n s  Managers are responsible to set the tone  C1: Communicate the benefit of research to subjects and society and adopt ethical research practices  Develop or adopt codes of ethics that will serve as the corporate policy in the conduct of business research  Communicate ethical behavior down through the organization hierarchy through the use of formal sanctions  Institute the formal procedure to check that all research performed or bought be the organization follows the highest ethical standards as dedicated by the code of ethics.  Conduct periodic ethical audits to ensure that the research function is in fact being performed to the highest standers. R e s e a r c h V s D i r e c t M a r k e t i n g 28 Business Research For Decision Making, Duane Davis, Canadian Edition
  29. 29. A plausible explanation: People interpret, apply, and balance them in different ways in light of their own values and life experiences. For example, two people could agree that murder is wrong but disagree about the morality of abortion because they have different understandings of what it means to be a human being On the other hand, if morality were nothing more than commonsense, then why are there so many ethical disputes and issues in our society? 29 Business Research For Decision Making, Duane Davis, Canadian Edition
  30. 30. Mehdi Daryaei 30 @KDaryaei https://www.linkedin.com/in/daryaei https://telegram.me/k1daryaei

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Based on Business Research For Decision Making, Duane Davis, Canadian Edition instagram: @mdryie mehdi.daryaei@carleton.ca

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