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Social Media Marketing World 2016 wrap up

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Mel Kettle
Mel Kettle

A summary of the highlights of Social Media Marketing World 2016

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Social Media Marketing World 2016 Mel Kettle Social media strategist
Current trends
Mike Stelzner
Mike Stelzner
Successful video • Unique access • Conversations • Observations • Insights • Recaps • Don’t just stream events - boring
Mike Stelzner
Mark Schaefer
Who can overtake Facebook?
Average person looks at their phone 1,500 x a week = 177 minutes PER DAY
Our attention span is shorter than that of a goldfish
Are you making TACO content? Mark Schaefer
Create contagious content
Brian Solis
• Cr Engagement
Business is no longer B2B. It’s no longer B2C. It’s now P2P. Person 2 Person.
Storytelling
Share experiences
Authenticity
Zach King
Brian Solis
@melkettle www.melkettle.com

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Social Media Marketing World 2016 wrap up