Actionable Analytics to Improve Email Strategy

Actionable Analytics to Improve Email Strategy An Email Marketing Case Study Erick L. Barney, VP of Marketing

Company Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Strategy for Continued Growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Decision to Outsource ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ExactTarget / WebTrends Integrated Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Click Activity Overlay ,[object Object],[object Object],[object Object],[object Object],[object Object]

KPI Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Decisions, Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object]

Optimization Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

List Segmentation Methods… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Targeted Sends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Other Segmenting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

One-to-one Merchandising ,[object Object],[object Object],[object Object]

Super Deal of the Day ,[object Object],[object Object],[object Object]

3 Actionable Take-Aways ,[object Object],[object Object],[object Object]

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Actionable Analytics to Improve Email Strategy

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Actionable Analytics to Improve Email Strategy