Verifeed deck march 2015
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Verifeed strategic social intelligence spells the difference between a customer or opportunity won or lost. Social conversations provide a wealth of insight for brands and businesses seeking a competitive advantage: Verifeed filters, patterns and parses Tweets and posts to predict trends, understand consumer tastes, needs, interests, experiences, opinions and demographics, and leverage our learning, listening and measurement to shape and secure profitable outcomes for our clients - whether traffic, conversions, thought leadership, brand building, or new customers and revenue. Verifeed intelligence is proactive: We gather market and competitive intelligence, down to the individual customer or target customer, and insights can improve products or shape targeted, personalized marketing campaigns at scale across all platforms. It's also accurate way to measure, analyze and contextualize the performance of a campaign or crisis response in real time and over time, whether the goal is to increase engagement, brand loyalty, influencer 'word of mouth' or conversions.
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Verifeed deck march 2015
- 5. WHAT YOU DON’T KNOW …IS OPPORTUNITY LOST
- 6. THE POWER OF INFLUENCE 82% won’t buy without a ‘thumbs up’ from ‘someone like me’ on social
- 7. 10 women influenced 9,000,391 women in 4 weeks on Twitter What skincare product to buy? WORD-OF- MOUTH INFLUENCERS
- 8. ACCELERATING GROWTH (AND SAVING TIME & MONEY) Target markets Find believers Personalize marketing Drive conversions
- 9. BOOSTING BLOOD DONATIONS What stops people from giving blood? Consumer insights to boost app downloads and donations
- 10. 10 women engage 23,196 in ONE day. Data behind the story: How ‘vampires’ boost Kotex sales PERSONALIZED ‘WOM’ CONTENT MARKETING
- 11. What pollsters can’t tell you Amplified Resonance: Why Republicans dominated PREDICTING POLITICAL TRENDS
- 12. HOW WE TRANSLATE INSIGHTS INTO PROFITABLE OUTCOMES ANALYZE algorithms and processes MOBILIZE engage influencers CAPITALIZE insights to action
- 14. PRODU CTSPROFITABLE OUTCOMES Standalone Products End-to-End Processes We’re a positive “YES, IF…” company, easy and fun to work with, dedicated to meeting client challenges, identifying opportunities and creating value. We approach all we do with integrity, curiosity and creativity.
- 15. Topic Intelligence ‘Shared Interest’ Conversation CanvasTopic Segmentation ‘Who & What’ Conversation CanvasBrand Reputation Competitive Analysis Lead Generation ‘Find my Believers’ Customer Target List Influencer Profiling Influence & Predictive • Contextualize brand awareness, resonance, loyalty • Contextualize brand influence / viral presence • Identify opportunities and threats • Understand competitors’ customers • Resonating Topics (interest, Sector, Vertical) • Emerging Trends Analysis • Discover Unknowns / Validate Assumptions • Benchmark Data for deeper probes & future interrogations• Segmented by Persona, Interest, Demographics, Location, Circumstance, Sentiment • Unearth patterns, themes, trends • Correlate populations with brand attributes • Verify brand resonance and relevance • Reputation scoring relative to segmented consumer groupings and influencers • Analyze customer sentiment, awareness, loyalty • Who engages with brand most, when and how • Identify universe of qualified individuals (Who wants what you sell but don’t know you yet?) • Segmented by persona, demographics, interests, needs, location, lifestyle • Better understand existing customers • Identify, Understand and Score Relevant Influencers • Qualify, recruit and reward ‘WOM’ viral 3rd party validators and ambassadors • Precision-targeted personalized influencer messaging strategies and • Addressable market size • First to spot trends • Market intelligence • New opportunities • Prioritize markets & niches by persona, interests, other • Micro-targeting strategies • Product-Market fit• Enhance brand equity • Verify resonance/relevance • Improve customer loyalty • Identify and act fast on opportunities and threats • Learn from competitor missteps & customers • Find, segment, understand & qualify ‘Believers’ • Individual target customer segments with social IDs• Conversions, sales, traffic • Changed opinions, outcomes • Personalized targeting
- 16. Personalized Content Marketing at Scale Contextual & Native Viral “Word of Mouth” Impact Influencer Recruiting Campaign Monitoring & Market Testing Campaign Development & Delivery Crisis Management • Engagement Playbook • Authentic personal connection • Influencer-driven predictive ‘WOM’ • Cost-effective precision targeting for high-impact • Accretive to other marketing efforts & platforms • Contextual personalized content targeted for specific target customer segments & individual influencers • Data-driven insights to shape “who gets what content on what platform when, how and why” • Accretive to other marketing efforts, platforms • Track, test, measure, score and validate impact of social messaging in real time and over time • Who is influencing sentiment, buying decisions , trends when, how and why • Correlations , causations, emerging trends • Real time opportunity/threat discovery • Target, qualify, recruit and reward loyal influencers • Data-driven personalized messaging and contextual content at scale • Custom-crafted interventions ‘native’ to platform • Real time analytics to shape strategic interventions • Before & after analyses to contextualize the challenge and spot opportunities • Leveraging loyal customers and • Viral, sticky engagement • Powerful 3rd party validators • Conversions, traffic, shares • Cross-platform feedback loops • Viral, sticky engagement • Conversions, traffic, shares • Cross-platform feedback loops, incl. user-gen content • Brand equity / loyalty • Real-time analytics & custom dashboards to track ROI • Precision-target and time interventions • A/B Test and course- correct • Boost traffic, conversions • Viral “word of mouth” amplification • Brand building • Change the conversation • Turn negatives into positives • Real-time sentiment
- 17. DATA SCIENTIST ENGINEER GROWTH HACKER | SALES PROVEN RESULTS- DRIVERSMELINDA WITTSTOCK CEO & FOUNDER Entrepreneur Investigative Journalist Social Media & Content Marketing Expert
- 18. MELINDA WITTSTOCK – CEO & FOUNDER Melinda @ Verifeed.com | 202.374.1479 | Twitter @Veriat
Notas del editor
- Verifeed is a strategic social intelligence company. What’s that? We help companies and causes better understand, serve, engage and grow their customers, “tribes” and audiences. We filter, parse and pattern millions of social conversations to predict trends, understand consumer passions, motivations and opinions, engage the most influential among them to drive positive word-of-mouth, conversions, and sales. And we can measure your ROI and progress in real time and over time.
- Think for a moment. Who are all the people out there who want what you’re selling (or the story you’re telling)… but don’t know you yet?
- What if you found and became ‘besties’ with the 10 people who will refer you your next million customers? Or drive viral traffic and word of mouth?
- What about if you knew about events, issues, developments and trends before your competitors?
- There’s a cost and consequence of not knowing. Sure you can spend your precious dollars on a hypothesis – or a proven fact. Intelligence at your fingertips surfaces the valuable “unknown unknowns”, suggests opportunities and ensures you spend wisely for maximum benefit to capitalize on strategies likely to grow your revenue and margins faster.
- It also matters because when 82% of us don’t buy anything without validation from others on social networks – and we are 12 times more likely to trust someone “like us” over a brand, company, politician or organization - no one can afford to ignore targeted social intelligence. (2:13 CUME)
- Think about this: Our algorithms identified 10 women who actively engaged 9 million in 4 weeks in Twitter conversations that influenced purchases of anti-aging creams. Does every brand need to find, understand and engage these 10? You bet. Verifeed works with consumer brands to accelerate brand building and conversions.
- For startup Savings Squirrel, we found their early adopter customers and target markets they didn’t know they had – saving them time and money and accelerating their path to revenue.
- For the Red Cross, we unearthed insights about what STOPS people from giving blood (that’s right, DON’T telemarket) so they can convert naysayers and recruit positive influencers to boost app downloads and blood donations.
- Our behavioral social analysis of millenial women showed how and why a viral Vampire YouTube series was boosting sales for Kotex.
- Our technology and processes are also proving predictive. For CQ Roll Call our algorithms spotted when the tide was turning, why it was turning and who was turning it – and got the story right when pollsters did not.
- How do we do it? We aim our sophisticated social search engine at our customers’ challenge Our proprietary algorithms (classifiers, clustering, associative and natural language) and machine learning technologies – support our data scientists and social media/marketing experts analyze conversations in real time – and over time – to understand behavior, sentiment, trends, influence, location and more ….AND identify target consumers, influencers and ‘WORD OF MOUTH’ amplifiers 3. Our analysts and marketing experts deliver strategic reports and action plans to transform insights into revenue and other mission-driven outcomes.
- There’s a big difference between data and intelligence, between “after the fact” analytics and proactive intelligence: Our bottom line is growing because we help our customers grow their bottom line! Our ‘listen, learn and leverage’ approach is driven by unimpeachable journalistic values: Sentiment is put in context; we understand the changing relationship between the “who” influencing the “what” and can match individuals to conversations are filtered for influence and relevance; accuracy and source reputation
- Verifeed products span retrospective, real time and over time analyses and implementation strategies. We start with context: What’s happening? What is the scale of an untapped market, or the value of discovering new ones? Understanding how relevant you are to customers and potential customers. Verifying your brand resonance and customer engagement and loyalty scores. And of course, keeping close watch on the competition. In all of this we understand not only the what but the who impacting the what. Next it’s the “who’s who”: Who are your customers – their needs, interests, habits, likes and dislikes, circumstances, location, social identities, even addresses? Who are the influencers, thought leaders, the amplifiers – the every day people who will drive conversions, traffic and revenue if recruited as loyal word-of-mouth third party validators or “ambassadors”.
- From the market, market segmentation, competitive and brand analyses come valuable insights to put into action for profitable outcomes. We get to know your influencers – how they talk to each other, what is resonating, how engaging with them at the right time in the right ‘personalized’ and ‘authentic’ way will assure viral and “sticky” engagement, creating valuable cross-platform feedback loops, and boosting brand equity, traffic, conversions and sales. This is our “engagement playbook”. We also offer a playbook with specific data-driven strategies and tactics for personalized (contextual and native) content marketing at scale: How to get the right content to the right people at the right time for the right desired outcome. And of course, real time analytics and custom-made dashboards to measure your progress once you’re implementing a strategy or a campaign. We can monitor and analyze in real time / over time / retrospectively, and we can also develop and implement a campaign, and also oversee crisis management to turn negatives into positives.
- We’ve got a great team with great exits behind us. Verifeed is my third company – and I’m replicating with innovative algorithms what I used to do with shoeleather to be first, right and predictive moving markets for Times of London, Financial Times TV/CNBC, BBC and others. We know how to turn data into storytelling, and insights into profitable action.