Product Design and UX / UI Design Process in Digital Product Development
eDreams ODIGEO UX Product Lifecycle Model Feb 2016
1. Product lifecycle by eDreams ODIGEO UX Design Team Feb 2016
DESIGN &
CONCEPTULIZATION
DISCOVERY VALIDATION DESIGN EXECUTION DEVELOPMENT LIVE FOR USERS
COMMITMENTPOINTCOMMITMENTPOINT
• Research analysis
• Sketcking ideas, wireframing, firsts mockups
design and prototyping.
• User validation
• First technical review with development
• Final mockups
• Definition of scenarios
• Visual and interaction specifications
• Final prototype
• TAC and functional analysis
• Front and back regular tasks
• Bug fixing and automatization
• Tracking implementation
• Functional, visual QA and test cases
• Merge, sanity process, Release and Roll out
UX
TECHNICAL DESIGN
• KPI’s
• Mission & Vision
• User research
• PO’s approval & Team’s capacity
• Risk profile
DEV
BA
QA
PO
AReady
to pull
Intangible
B C
3 3 2
Ideas sources
User Research, Competitors,
Business requirements, Brainstorming
WHATWHOHOW
IDEAS BACKLOG
• Tracking
• Monitoring
ARC
eDreams ODIGEO Product Lifecycle
Dependencies: Release Management, Production
services, AB...