An NVPC working document to share the vision and strategy of developing a giving ecosystem in Singapore. We believe we need to re-think how we learn, define issues and solutions, and collaborate for greater impact.
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Co create for good mar17
1. Co-Create for Good
fos ter ing deeper lear ning and
impac tful c ollaboration through an
ec os ys tem appr oac h
A dream we are creating
March 2017
2. Together, we can create great things !
I can do things you cannot,
you can do things I cannot;
together we can do great things.
Mother Teresa
3. • Trendsin Giving
• Current State
• New Opportunities
• Imagining and
building a Platform
Strategy
4. T h e c o n t e n t i n t h i s d o c u m e n t m a y n o t b e
d i s t r i b u t e d o r r e p r o d u c e d f o r i n a n y f o r m
wi t h o u t t h e p e r m i s s i o n o f N V P C .
5. Trends in Giving (key findings)
Source: Millennial Impact 5 years of Trends,
Case Foundation 2016
1. Giving as values-based, cause-driven and through relational/social
networks
2. Volunteers are more generous donors
3. Digital enabling crowd-funding, mass movements, and micro-volunteering
4. Desire for greater accountability, transparency and impact
5. Blurring of corporate-non-profit lines and emergence of social
impact/purpose organisations
6. Emergence of new leadership and collaboration models
7. Volunteer
Non-
Volunteer
1 in 5 volunteered
Occasionally
Monthly
Weekly
2 in 3 volunteered
occasionally
Current State of Individual Giving
Source: IGS 2014
Volunteerism Donation
Donor
Non-Donor
Occasionally
Monthly
Weekly
4 in 5 donated
Formal
Informal
Both
1 in 4 volunteered
informally
<1K
1K-2K
2K-3K
3K-4K
Donor with <1K income
donated higher
proportion of income
3 in 5 donated
occasionally
Individual giving is more money>time with more proportional giving
from lower SES: Emotional, relational and ad-hoc
8. Ad-hoc
Mix
Regular
1 in 5 companies had regular
donation programs BUT 70%
companies did some form of
giving.
Ad-hoc
Mix
2K-3K
1 in 10 companies had regular
volunteer programs
Current State of Corporate Giving
Source: CGS 2015
Corporate giving is mile broad but inch deep:
Fragmented, ad-hoc and without strategic intent.
9. Rank Reason Important
Highly
Important
Total
1 Impact brought about by the organisation 67.5 18.3 85.8
2 Ease of donation 63.0 19.9 82.9
3 The cause the organisation serves 54.5 27.9 82.4
4 Legal status 58.3 20.3 78.6
5 Activities and programs the organisation conducts for beneficiaries 54.8 21.2 76.0
6 Organisation's finances 52.6 23.2 75.8
7 Governance (e.g. policies and practices, quality of leadership) 50.7 21.9 72.6
8 Frequency that organisation asks me for money 37.5 7.5 45.0
9 Appreciation I receive for my donation 30.6 12.7 43.3
10 Tax deductibility for donor 30.8 7.1 37.9
Reasons Donors Gave
* figures represent percentage
Source: IGS 2014
10. Religious Organisations
Informally (not through organisation)
Social Service
Education
Community / Grassroots Organisations
Health
Civic / Self Help
Sports
Environment / Animals
Youth
Arts / Culture
Overseas Disaster Relief
Other Overseas
Others
27%
25%
19%
17%
12%
10%
5%
5%
3%
3%
2%
1%
1%
1%
Volunteerism Donation
Religious organisations
Civic / Self help
Health
Informally (not through organization)
Social service
Education
Overseas disaster relief
Youth
Other overseas
Environment / Animals
Community / Grassroots organisations
Arts / Culture
Sports
Others
61%
32%
20%
16%
15%
13%
7%
5%
4%
4%
3%
1%
1%
1%
Causes Givers Gave
Source: IGS 2014
11. Start a ground-up
initiative
Start an online
crowdfunding
campaign
Location-based
Volunteerism
Online Micro-
volunteerism
Support cause or
campaign through
social media
Donate to online
crowdfunding
campaigns
‘Uber-ization’ of
Volunteerism
22%24%37%
39%43% 39%40%
Likely to take part in the following new giving activities
Source: NVPC-Toluna Survey 2016
New Ways of Giving emerging
Online platform has
made giving more
accessible
57%
Online platform lowers barrier to give
12. • Consumers as givers
• Lifestyle giving
• Rise of individual
activism
• Rise of collaborative
action
• Corporate giving
model maturing
• Individual giving is
occasional and to
popular causes
• Corporate giving is
mostly ad-hoc and
uses conventional
methods
• Volunteers donate
more
• Impact is the key
motivation of donors
New Opportunities
Future TrendCurrent State
• Activate non-
giver through
targeted mass
mobilization
• Mobilize and
multiply giving
through
companies and
ground-up
movements
• Deepen
purpose-driven
giving journeys
Opportunities
13. The lack of a system
approach has
created silos
which results in the
ineffective matching of
resources to needs.
A Key Challenge remains
15. A one-stop platform for
giving treasure, time and talent.
Simple
complete giving in few steps
Fun
promote giving with creative ideas
Meaningful
make giving directly to causes
Start Now
“no one has ever become poor by giving’’
Anne Frank
giving.sg makes giving
Simple, Fun & Meaningful
20. WhyIgive
Signin
Animal
Families for
Family
Children Party Celebrate
Giving
14 Nov 2015
Volunteer Activities
Showing all activities related to any
causes and any skills in any
locations
05 Dec 2015 03 Nov 2015
2550 100
Join
…making giving mobile;
responsive design across a wide range of devices
21. ..and making giving accessible;
a free community service for registered charities*
* subject to 1.5% bank charge
22. Connected
to a universe of
last-mile applications
to serve a multitude of needs –
with a common, intelligent database that
harnesses the network effects of
collaboration….
And ultimately,
23. Disconnected Actions
Unified Experience
Enabled Communities
To create open platform to connect all stakeholders
on an ecosystem to foster deeper learning and collaboration
build advocate implement support
Standalone Program Collaborative Platform
Our Strategy –
Connecting different helping hands
Current Future
24. VARIOUS UNCONNECTED
GIVING SITES
Disparate fundraising, people
and learning
with limited impact reporting
DISCONNECTED PLAYERS
leaving gaps and duplication
Individuals
Foundations
Government
Beneficiaries
Interest Groups
GOVT POLICY & THINK
TANKS
provide thought leadership
but low transparency of needs
and limited whole system
thinking
Children
Youth
Elderly
Arts
Disabilities
Nature
Sports
Companies
Current Many efforts, busy people, limited impact
DIVERSE & FRAGMENTED
PROGRAMMES
& COMMUNITY ACTION
with limited collaboration
fund
volunteer
donate learn
Non-profit
Organizations
Private
Grantee Pgms
Govt
Programmes
Charitable
Programmes
Lack of Broad Visibility and System thinking about Needs
No network effects, limited data analysis and impact measurement
26. COLLABORATIVE PROGRAMS
- galvanize the communities
Individuals
Foundations
Non-profit
Organizations
Government
Beneficiaries
Interest Groups
Drive collaboration at programme level and galvanise the
community
Children
Youth
Elderly
Arts
Disabilities
Nature
Sports
CAUSE-BASED LEARNING
& ACTION NETWORKS
(CoLabs)
- provide thought leadership
Working together to deliver common results
27. Volunteer
Management
Explore for a
Cause
Car-Share Time Bank
Mobility
Flexi$Partners’ Systems
Jar of Hearts
CAUSE-BASED LEARNING
& ACTION NETWORKS
(CoLabs)
- provide thought leadership
Children
Youth
Elderly
Arts
Disabilities
Nature
Sports
Connect players, programmes and a digital platform to
leverage collaboration opportunities and network effects
eWallet
One
Community
CONNECT LAST MILE
APPLICATIONS
enable the communities
Connect last mile applications to platform to harness network effects
Individuals
Foundations
Non-profit
Organizations
Government
Beneficiaries
Interest Groups
COLLABORATIVE PROGRAMS
- galvanize the communities
28. GIVING.SG PLATFORM
- connect people, resource and data
Volunteer
Management
Explore for a
Cause
Car-Share Time Bank
Mobility
Flexi$Partners’ Systems
Jar of Hearts
CAUSE-BASED LEARNING
& ACTION NETWORKS
(CoLabs)
- provide thought leadership
Children
Youth
Elderly
Arts
Disabilities
Nature
Sports
Individual Group Community
Phase 1 Phase 2 Phase 3
Future? Enabled Communities through a giving
ecosystem
eWallet
One
Community
CONNECT LAST MILE
APPLICATIONS
enable the communities
API micro-services as
the bridge
Individuals
Foundations
Non-profit
Organizations
Government
Beneficiaries
Interest Groups
COLLABORATIVE PROGRAMS
- galvanize the communities
Registration Donation Volunteer Campaign Non-profit Payment
MULTIPLIER EFFECT
29. Neighbourhood walking tour App –
leverage augmented reality to engage givers
Story Game
On-site
Challenge
Quiz Puzzle
different ways to share
and engage givers
imagine
30. Neighbourhood walking tour App –
exposure to needs and giving
Trails Charities Causes
1 Chinatown Yong-en Care Centre Elderly
2 Little India HealthServe Community
3 Kampong Glam Malay Heritage Foundation Arts & Heritage
4 Joo Chiat Cornerstone Community Service Families
5 Singapore River The Law Society of Singapore Pro Bono Services Office Community
6 Marina Bay Esplanade - Theatres on the Bay Arts & Heritage
7 Pulau Ubin Nature Society Singapore Environment
8 Civic District 1 National Volunteers and Philanthropy Centre All
9 Civic District 2 Make-a-Wish Singapore Children & Youth
10 Bras Basah Caritas Singapore Community Council Families
11 Telok Ayer Samaritans of Singapore Community
12 Tiong Bahru South Central Community Family Service Centre Children & Youth
IMMERSIVE
EXPERIENCE
discover and give
to social needs
through walking
trails
imagine
31. Volunteer Management App –
leverage design thinking to improve user experience
• Mobile app to enable individual volunteers deepen the giving journey
and volunteer managers plan and manage the event.
imagine
32. Time Banking App –
leverage blockchain for peer-to-peer volunteering
• Time banking to facilitate the voluntary exchange of services for
building a caring and sharing community.
imagineimagine
33. Round-Up/Spare Change/Flexi-dollar App –
empowering customers/employee with choices
• Check and donate flexi$ to charity of choice anytime.
imagineimagine
34. GIVING.SG PLATFORM
- connect people, resource and data
COLLABORATIVE PROGRAMS
- galvanize the communities
Volunteer
Management
Individuals
Foundations
Non-profit
Organizations
Government
Beneficiaries
Explore for a
Cause
Car-Share Time Bank
Mobility
Flexi$
Interest Groups
Partners’ Systems
Jar of Hearts
Giver
giving.sg platform enables every
individual to build personal giving
journey across life stages
Partners
last-mile applications from
partners increase capabilities to
serve diverse need
Communities
Collaborative programs enables
communities to combine resources
to achieve greater impact
MultiplierEffect
Registration Donation Volunteer Campaign Non-profit Payment
CoLABS (CAUSE-BASED)
- provide thought leadership
Children
Youth
Elderly
Arts
Disabilities
API micro-services
as the bridge
Nature
Sports
Individual Group Community
Phase 1 Phase 2 Phase 3
Companies
Enabling communities through an
ecosystem
eWallet
One
Community
LAST MILE
APPLICATIONS
enable the communities
35. In the end,
we each have
an opportunity
to serve with our gifts and talent
to be part of something
bigger than ourselves.
36. P l e a s e d r o p u s y o u r f e e d b a c k
a t h e l l o @ g i v i n g . s g
THANK YOU
38. Our Vision
A Giving Nation
Our Mission
Growing a Culture of Giving in Singapore
Our Values
Adaptive Innovation
Trusted Professionalism
Authentic Community
Deep Passion
Courageous Integrity
39. NVPC
is committed to supporting and strengthening
the community of givers, makers, leaders,
servants, dreamers and do-ers who together,
will do the good we can do.
Here's to being and building the City of Good.
41. Your company’s
profile of giving and
how to improve
their giving.
Yourself by building
your knowledge,
capabilities and network
to give better.
Like minded corporates
who are supporters and
champions of Corporate
Giving in Singapore.
Understand Equip Partner
Responsible Corporate Leadership enabling Strategic, Holistic
and Impact Oriented Giving
Company of Good
An impact-oriented learning community of corporate givers
42. Centre for Nonprofit Leadership
Amplifying leadership and talent in and for the nonprofit sector
Clear
thinking
,
“
excellent
framework
”
43. CoLABS – collective thought leadership
Bringing stakeholders
together to discover
needs and opportunities,
agree on shared outcome
and build collaborative
solutions
Children & Youth Elderly Disabilities