UX Acrobatics Meetup Presentation

1. Getting Lean: Product & UX
@lissijean
#getlean

2. #getlean
Who am I?
Currently
Product Designer, Conductor
Previously
Product Manager, OpenSky
Software Engineer, Barclays
Teaching
“Product Management: The Lean
Way”, Skillshare
Email
melissaperri@gmail.com
@lissijean
@lissijean
#getlean

3. Founded 2009
Social shopping
$41 million
80 people
@lissijean
#getlean

4. @lissijean
#getlean

5. @lissijean
#getlean

6. 3 Months
4 developers
1 Product Manager
@lissijean
#getlean

7. @lissijean
#getlean

8. This isn’t what I needed.!
!
My way is faster."
"
I don’t know how to use it.!
@lissijean
#getlean

9. @lissijean
#getlean

10. @lissijean
#getlean

11. Validate before building.
@lissijean
#getlean

12. Waterfall Product Development
Define
Design
Develop
Test
Deploy
@lissijean
#getlean

13. @lissijean
#getlean

14. @lissijean
#getlean

15. Build Great Teams
Product
UX
Manager
Designer
Developer
@lissijean
#getlean

16. Product
Manager
KPIs!
@lissijean
#getlean

17. Developer
KPIs!
Code!
@lissijean
#getlean

18. UX
Designer
MVPs!
@lissijean
#getlean

19. Problem Hypothesis
The problem we assume our users have!
@lissijean
#getlean

20. !
Problem: Users do not have folders to
put their documents into!
!
Problem: Users can not organize their
documents with the current tools!
@lissijean
#getlean

21. User Research
@lissijean
#getlean

22. Minimum Viable Product
@lissijean
#getlean

23. Prototype MVP
• Sketches!
• Lo-fi Wireframes!
• Clickable Wireframes!
• Visual Design!
• Clickable Visual Design!
• Coded Prototype!
@lissijean
#getlean

24. Non-Prototype MVP
• Emails!
• Sign Up Boxes!
• Forms!
• Phone Calls!
@lissijean
#getlean

25. Design Studios
• No
hand-­‐offs
@lissijean
#getlean

26. Collaboration over documentation
@lissijean
#getlean

27. Measure Everything
@lissijean
#getlean

28. “"
the only metrics that entrepreneurs
should invest energy in collecting are
those that help them make
decisions."
”
-Eric Ries!
@lissijean
#getlean

29. Events "
over "
Pageviews
@lissijean
#getlean

30. Clicks"
Scrolling "
Options on Submit"
Cancel"
Time on Page"
Repeat Purchase Rate"
Abandon Carts"
@lissijean
#getlean

31. @lissijean
#getlean

32. Problem
Customers don’t think the curators are
authentic.!
@lissijean
#getlean

33. 8 Weeks
@lissijean
#getlean

34. @lissijean
#getlean

35. Team
@lissijean
#getlean

36. What are we assuming?
@lissijean
#getlean

37. Shoppers will buy from curators they
think are authentic."
"
Shoppers read the messages in their
home feeds."
"
Shoppers associate frequency with
authenticity."
"
Shoppers think tweets are authentic.
@lissijean
#getlean

38. Pick the riskiest
Most amount of uncertainty.!
@lissijean
#getlean

39. Shoppers will buy from curators they think are
authentic."
"
Shoppers read the messages
in their home feeds.
"
Shoppers associate frequency with
authenticity."
"
Shoppers think tweets are authentic.
@lissijean
#getlean

40. @lissijean
#getlean

41. @lissijean
#getlean

42. Minimum Success Criteria
Lowest result we’re willing to call success!
@lissijean
#getlean

43. Start Testing (and Measuring)!
@lissijean
#getlean

44. @lissijean
#getlean

45. What’s wrong with this?
@lissijean
#getlean

46. @lissijean
#getlean

47. @lissijean
#getlean

48. SUCCESS!
2x Open Rate!
Highest Rev/Send!
!
@lissijean
#getlean

49. @lissijean
#getlean

50. What did we save?
@lissijean
#getlean

51. Lean made us faster.
@lissijean
#getlean

52. Lean made us smarter.
@lissijean
#getlean

53. Lean made us less wasteful.
@lissijean
#getlean

54. How do I get "
my team lean?
@lissijean
#getlean

55. “Get out of the
deliverables business”"
-Jeff Gothelf!
@lissijean
#getlean

56. Individuals"
and Interactions"
over"
Processes and Tools
@lissijean
#getlean

57. @lissijean
#getlean

58. Work in Agile Sprints
Short, goal oriented sprints formed around
a problem running Build, Measure, and
Learn.!
@lissijean
#getlean

59. Continuous Deployment
@lissijean
#getlean

60. GOOB
@lissijean
#getlean

61. Design a Kickass MVP
@lissijean
#getlean

62. MVP Tools for Non-Prototypes
• Mailchimp!
• Google Docs!
• Woofoo Forms!
• CMS Blocks!
!
@lissijean
#getlean

63. MVP Tools for Prototypes
• Paper!!
• HTML & CSS!
• Solidify & Verify!
• Axure!
• Fireworks!
• CMS Blocks!
• Optimizely!
!
@lissijean
#getlean

64. @lissijean
#getlean

65. Data Tools
• Google Analytics!
• Kissmetrics!
• MixPanel!
@lissijean
#getlean

66. Beware Vanity Metrics
@lissijean
#getlean

67. Resources
@lissijean
#getlean

68. LEARN
@lissijean
#getlean

69. Find me on
LeanUXNYC.co
Skillshare!
April 11-13
20% off with MelissaLUX
Product
Management:
The Lean Way
Send Anonymous Feedback
! http://sayat.me/melissaperri
UXACRO for $5 off!!
@lissijean
#getlean