Melissa Williams is a results-driven sales and marketing executive seeking a director position. She has over 15 years of experience leading sales, developing strategies, and generating new business for hotels. Her expertise lies in exceeding goals, growing businesses, and maintaining positive client relationships. Williams is proficient in sales, event management, and business skills like operating hotel systems and developing business plans.

1. Melissa Williams
2908 Whisper Oaks Lane Georgetown Texas 78626
512-988-8655
Career Objective: Director of Sales/Marketing
Event Manager
Summary of Qualifications:
Result driven sales executive with a proven track record in leadership, sales, and new business
development for high quality hotels. Expertise in generating new business, increased revenues and
maintainingpositiveclientrelationships. Recognized for continuously exceeding goals and excelling in
development and implementation of strategy and tactics to launch, expand, and grow new or existing
businesses.
Professional Experience
Sales Representative-International Conference Manager- Austin Texas- Jan. 2016
Professional Home Consultant- Titan Factory Direct- Georgetown Texas – August 2015-Jan.2016
Directorof SalesandMarketing/EventManager—CandlewoodSuites, The Woodlands Texas- Feb.2012-
Sept.2012 and Feb. 2010-Sept. 2010
Directorof SalesandMarketing/Event Manager—Hilton Garden Inn, The Woodlands Texas- May 2011-
Feb.2012
Sales Manager—Courtyard by Marriott—Lufkin, Texas- Feb. 2010- Sept.2010
Huntington Independent School- Educator -2007-2008
Real Estate Agent- AmericanReal Estate- 2005-2007
Classic Touch Floral Design- owner and designer- 1999-2005
Administrative Assistant- J.D.’s Loggin’Inc. -1987-2008
Sales and Marketing Skills
 Establishedsalesstrategiestogenerate new business and marketing campaigns that improved
brand awareness
 Developed excellent customer service and built prosperous business relationships
 Contracted long and short term hotel accommodations and negotiated pricing with various
companies
 Established processes, procedures and systems for supporting large and small customers
involving presales/post-sales support and maintenance which contributed significantly to
bottom line sales.

2. Event Management Skills
 Led weekly project management meetings working with cross-functional teams dealing with
catering, event set up and hotel accommodations.
 Created publications/brochures/marketing materials and press released to promote event
facilities
 Managed large communityeventsusinghotel facilities such as Ironman Triathlon, professional
golf tournament, etc.
Business Skills
 MARSHA operating system for the Marriott Hotels
 OPERA operating system for the Hilton Hotels
 IHG database
 Microsoft Outlook Express
 Assisted in developing yearly comprehensive business plan and sales forecast.
 Hired and trained sales team, designers, event teams, etc.
References available upon request.