1. PERSONAL BRAND EXPLORATION
Melissa R. Zavala
Project & Portfolio I: Week 1
January 09, 2022

2. I am Melissa. I am a Latina from the Greater
Chicago Area who is passionate about the
entertainment industry, marketing speci
fi
cally. My
participation in Latinos Unidos at my
fi
rst college
has really had an impact on my passions and career
choice. I like to focus on inclusivity of the minority
while keeping it fresh. I hope to
fi
nd my place
within the entertainment industry as a marketing
specialist or any other job alike.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Advertising and Promotions Manager
• Marketing Manager
• Public Relations Specialist
BRAND ARCHETYPE - As a creator, I
am inventive, unique, and vibrant all by my
own design. I tend to inspire creativity in
everyone around me. I help others realize
their unique vision and to express
themselves and their individuality.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here

4. [Recruiters and Hiring Managers]
TARGET AUDIENCE
Sahory Martinez
Outreach Plan:
• Connect with Sahory on LinkedIn
• LinkedIn will be used as the mode of communication.
• Send an email about interest in a position at Univision
Chicago by March 2023
Regional HR Director at Univision
Communications (Chicago)
Ignacio Rodriguez
Outreach Plan:
• Connect with Ignacio on LinkedIn
• Use LinkedIn as the mode of communication
• Send an email about interest in position at Univision Texas
by December 2023
Human Resources at Univision
(Texas)
Julie Vaughan
-Archaumbault
Outreach Plan:
• Connect with Julie on LinkedIn
• LinkedIn will be used as the mode of communication
• Send an email about interest in a position at Aldi by March
2023
National Recruitment Selection
Manager at ALDI USA

5. GOALS
Short Term: (Immediately A
ft
er Graduation, 2023)
• Join position lined up in career
fi
eld.
‣ Internship or job within
fi
eld obtained by mid
2022.
Mid Term: (2028)
• Gain experience to move up in positions/ pay.
‣ Employed by company for at least 2-3years while
working on personal projects to add to portfolio.
Long Term: (2038)
• Master my cra
ft
in marketing; start up my own business
‣ Master’s Degree and personal business up and
running as a reputable business.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Spanish Language
SOFT
HARD
Novice / Adept / Expert
Microso
ft
O
ffi
ce Novice / Adept / Expert
Team Player Novice / Adept / Expert
Active Learner Novice / Adept / Expert
Adobe Creative Suite
SOFT
HARD
Novice / Adept / Expert
Web Platform development so
ft
ware Novice / Adept / Expert
Complex Problem Solving Novice / Adept / Expert
Systems Evaluation Novice / Adept / Expert

7. I help clients do what they envision by
providing creative guidance.
PROMISE

8. CREDENTIALS
Work Experience:
• Previous jobs, projects, leadership roles
Education:
• Associates in Arts focused in Business, Joliet
Junior College
• Entertainment Business, B.S., Full Sail University (Exp. 2023)
Leadership Roles:
• President of Latinos Unidos at JJC
• Historian of Latinos Unidos at JJC

9. COMPETITION
Carla Gomez
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
Melissa Zavala
Industry Experience:
• Senior Manager, Content & Creative
Development - Univision Communications
Education:
• Full Sail University - Master’s Degree, Entertainment
Business
• Florida State University - BA, Mass Media Production
Skills and Pro
fi
ciencies:
• Television - 91 endorsements
• Video Production - 65 endorsements
• Entertainment - 34 endorsements
Overall Online Presence:
• 500+ connections; customized banner showcasing
entertainment relation; professional headshot; pro
fi
le
consists of various details of individual; no articles
published; active on twitter and imdb; LinkedIn URL is
customized
• Grade: Superior; 95 out of 100
Industry Experience:
• Historian for Latinos Unidos Club
Education:
• Full Sail University - Bachelor’s Degree, Entertainment
Business (expected May 2023)
• Joliet Junior College - Associate’s Degree, Business
Leadership Experience:
• President of Latinos Unidos Club at JJC
• Historian of Latinos Unidos Club at JJC
Skills and Pro
fi
ciencies:
• Leadership - 2 endorsements
• Bilingual Communication- 0 endorsements
• Microso
ft
O
ffi
ce - 0 endorsements
Overall Online Presence:
• 31 connections; no custom banner; semi- professional
headshot; not very detailed, could use improvements; no
published articles; active on instagram and Facebook but
not linked; linked.com/in/mzavala6
• Grade: Poor, 35 out of 100

10. COMPETITION
Priyank Patel
Industry Experience:
• Customer Interaction Specialist - ALDI
USA
Education:
•
Th
e Art Institute - Bachelor’s Degree, Graphic Design
• Full Sail University - Master’s Degree, Masters of Fine Arts -
Media Design
Noteworthy Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Pro
fi
ciencies:
• Graphic Design - 12 endorsements
• Adobe Creative Suite - 11 endorsements
• Illustrator - 15 endorsements
Melissa Zavala
Overall Online Presence:
• 500+ connections; banner image is
fi
tting to his current job,
headshot is professionally done; pro
fi
le is well put together
and detailed oriented; no published articles but actively
posts; active on twitter and has a website; linked in URL is
customized
• Grade: Superior?, 90 out of 100
HEADSHOT
Industry Experience:
• Historian for Latinos Unidos Club
Education:
• Full Sail University -Bachelor’s Degree, Entertainment
Business (expected May 2023)
• Joliet Junior College - Associate’s Degree, Business
Leadership Experience:
• President of Latinos Unidos Club at JJC
• Historian of Latinos Unidos Club at JJC
Skills and Pro
fi
ciencies:
• Leadership - 2 endorsements
• Bilingual Communication- 0 endorsements
• Microso
ft
O
ffi
ce - 0 endorsements
Overall Online Presence:
• 31 connections; no custom banner; semi- professional
headshot; not very detailed, could use improvements; no
published articles; active on instagram and Facebook but
not linked; linked.com/in/mzavala6
• Grade: Poor, 35 out of 100

11. BRAND POSITION
For Recruiters and Hiring Managers who are in need
of inclusive and fresh content creators, I provide
content or work that is inclusive to all with a style that
is fresh every time because of my experiences as a
young Latina in society.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Get to Know YOU Before You Network
‣ 1/14 | ONLINE
• Marketing Me: Life A
ft
er Full Sail
‣ 1/21 | ONLINE
• Content Development with Toldright
‣ 1/28 | ONLINE
Digital Marketing
• Primary Content: I will create anything from
fl
yers to banners or
even informational posts. I will also take custom orders to
incorporate into my portfolio.
• Primary Tools: I will create a professional pro
fi
le on social media
(Instagram and Facebook preferred) to network with others in the
industry and I will connect them to LinkedIn. I will make posts
sharing content at least once a week whether its photo format or
in Facebook post format including links.
• Website: I will use my online portfolio as a way to showcase the
content I have created. I can add this portfolio to a resume or
create a QR code attached to the link and put it on a business
card.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor that has mastered their cra
ft
in marketing,
promotions, and communications.
Th
is mentor will have an
open minded lifestyle in order to allow me to learn on my own
and what would work best for me. August 2022
Formal Education
• Master Degree in Entertainment Business, 2030
Technical Skills
• Adobe Creative Suite, MAY 2023
• CRM & ERP So
ft
ware, MAY 2023
• Web Platform Development So
ft
ware, MAY 2023
So
ft
Skills
• Communications - Univision, MAY 2023
• Administration/Management- Univision, MAY 2023
• Written Content - Aldi USA, MAY 2023

14. MELISSA ZAVALA
You know how o
ft
en times social media posts are too
crowded or busy looking? Well, what I do is create content that is fresh and
clean to the eye of the consumer. In fact, I have created social media content
for small business in my local area.
“

15. REFERENCES
Brand Quiz. (2022, January 9). Kaye Putnam | Psychology
Driven Brand Strategist. Retrieved January 9, 2022, from
https://www.kayeputnam.com/brandality-quiz/
11-2021.00 - Marketing Managers. (n.d.). O*NET OnLine.
Retrieved January 9, 2022, from https://
www.onetonline.org/link/summary/11-2021.00
27-3031.00 - Public Relations Specialists. (n.d.). O*NET OnLine.
Retrieved January 9, 2022, from https://
www.onetonline.org/link/summary/27-3031.00
11-2011.00 - Advertising and Promotions Managers. (n.d.).
O*NET OnLine. Retrieved January 9, 2022, from https://
www.onetonline.org/link/summary/11-2011.00
Hard skills vs. So
ft
skills. (2021, September 27). Recruiting
Resources: How to Recruit and Hire Better. Retrieved
January 9, 2022, from https://resources.workable.com/
hr-terms/hard-skills-vs-so
ft
-skills