This presentation walks through advanced tips and guidance for auditing technical SEO topics that are increasing in prevalence and importance today such as site migrations and re-platforming, site latency auditing, and JavaScript crawlability. With a focus on actionable takeaways, we’ll look at realistic ways to translate SEO theory into next steps for your day to day job.
18. Theory: As long as my page speed is not terrible, I’m in the clear.
Result: Load time should not impact the crawl for small sites.
However, slow pages will likely be crawled significantly less often on large sites.
19. Theory: As long as my page speed is not terrible, I’m in the clear.
Result: For large sites, pages that load in less than 3 seconds are crawled
significantly more often.
The vast majority of pages that take 3 seconds or longer to load are
crawled in fewer than 20% of Google’s crawls.