MEDIA AND INFORMATION
Traditional vs. New Media
Roles and Functions of Media
Normative Theories of the Press
Presented by: Engr. Melvy D. Español
THE EVOLUTION OF TRADITIONAL
TO NEW MEDIA
•Identify traditional media and new media and their
•Editorialize the roles and functions of media in
democratic society (MIL11/12EMIL-IIIb-6);
•Search latest theory on information and media
•Assess the type of media in the Philippines as
compared to the Normative Theories of the Press
MIL_Week 4 Lecture 2
Suspek sa Pagpatay sa Isang Siklista, Binigyan ng
Manila Police District ng Hanggang 5 p.m. Para Sumuko
Published on Jul 27, 2016
by YouTube Channel: GMA News and Current Affairs
MIL_Week 4 Lecture 3
CLASS ACTIVITY: ANALYSIS OF EVENT
IMPACT OF SOCIAL MEDIA
• The video of the shooting incident became viral after it was
shared by Top Gear Philippines on Facebook.
• Top Gear wrongfully accused Mr. Nestor Punzalan as the
suspect in the shooting incident.
• Mr. Nestor Punzalan and his wife deactivated their Facebook
accounts after receiving bashings and death threats. Mr.
Punzalan even went to the police to clear his name.
• Undeniably, social media was also instrumental in the arrest
of the “real suspect” Vhon Tanto.
MIL_Week 4 Lecture 4
CLASS ACTIVITY: ANALYSIS OF EVENT
• How was Mr. Nestor Punzalan affected by being
wrongfully accused in the social media as the suspect in
the shooting incident in Quiapo?
• What is the liability of Top Gear and other media outlets
who wrongfully accused Mr. Nestor Punzalan as the
suspect in the said shooting incident?
• What can we learn from this event as a social media
MIL_Week 4 Lecture 5
I. Traditional vs. New Media
II. Media is the Message vs. Cultural
III. Functions of Communication and Media
IV.Media and Government
A. Normative Theories of the Press
MIL_Week 4 Lecture 6
FORMATIVE ASSESSMENT- RECITATION
Identify the following media if it is Traditional or New Media.
4. Social Media
5. Content Marketing
6. Direct Mail Advertisements
MIL_Week 4 Lecture 8
History of Social Media
by Charlotte N(YouTube)
MIL_Week 4 Lecture 11
How Has Technology Changed Us?
The Medium is the Message
by BBC Radio 4 (YouTube)
MIL_Week 4 Lecture 12
FORMATIVE ASSESSMENT: RECITATION
1.Explain the statement of Marshall
McLuhan that “The Medium is the
2.Does technology shaped us or is it us, our
culture and society, that shaped
MIL_Week 4 Lecture 13
FUNCTIONS OF COMMUNICATION AND MEDIA
3. PROVIDE A PLATFORM FOR PUBLIC DISCOURSE
(PUBLIC OPINION AND EXPRESSION OF DISSENT)
Public Opinion- views
prevalent among the
MIL_Week 4 Lecture 16
MEDIA AND GOVERNMENT
Normative Theories of the Press
Textbook pp. 25- 26
MIL_Week 4 Lecture 19
• Describe that all forms of communications are under the control
of the governing elite or authorities or influential bureaucrats.
• Authoritarians are necessary to control the media to protect and
prevent the people from the national threats through any form
communication (information or news). The press is an
instrument to enhance the ruler’s power in the country rather
than any threats.
MIL_Week 4 Lecture Slide 20
Soviet Media Theory
• The Soviet Media Theory” is also known as “The Communist
Media Theory”. The same theory was developed and followed by
Adolf Hitler’s Nazi in Germany and Benito Mussolini in Italy.
• The government undertake or controls the total media and
communication to serve working classes and their interest.
• The state have absolute power to control any media for the benefits
of people. They put end to the private ownership of the press and
other media. The government media provide positive thoughts to
create a strong socialized society as well as providing information,
education, entertainment, motivation and mobilization.
MIL_Week 4 Lecture Slide 21
• Sees people are more enough to find and judge good ideas from
bad. The theory says people are rational and their rational
thoughts lead them to find out what are good and bad.
• The press should not restrict anything even a negative content
may give knowledge and can make better decision whilst worst
MIL_Week 4 Lecture Slide 22
Social Responsibility Theory
• Allows free press without any censorship but at the same time the content of the
press should be discussed in public panel and media should accept any obligation
from public interference or professional self regulations or both.
• The theory lies between both authoritarian theory and libertarian theory because
it gives total media freedom in one hand but the external controls in other hand.
• Here, the press ownership is private. The social responsibility theory moves
beyond the simple “Objective” reporting (facts reporting) to “Interpretative”
reporting (investigative reporting). The total news is complete facts and truthful
but the commission of the freedom press stated that “No longer giving facts
truthfully rather than give a necessary analyzed or interpretative report on facts
with clear explanations”.
MIL_Week 4 Lecture Slide 23
Let’s do the Wrap –Up
What have you learned today?
Complete the sentence stem below.
1. Traditional Media has been the _____________________.
2. On the other side, New Media is considered as _____________.
3. Functions of communication and media has shaped our
democratic society today through _________________.
4. The Normative Theories of the Press includes ___________.
MIL_Week 4 Lecture Slide 28
Thank you for joining today’s
class. Until Next Time.
MIL_Week 4 Lecture Slide 29
Notas del editor
So, to start with our Lesson for today, let us analyze how social media has a great impact in our society. Please watch this news brought by the GMA news and Current affairs.
What is the animation all about?
The Medium is the Message means that the form of a message (print, visual, musical, etc.) determines the ways in which that message will be perceived. The content of any medium is always another medium“. Thus, for example, speech is the content of writing, writing is the content of print, and print itself is the content of the newspaper.
The answer is actually dependent on how “us” is defined, and it can go either way or even both at times!
If an individual has the means to go and acquire whatever advancements in technology is available, he/she/them are more likely to be shaped, influenced and may even be completely dependent on technology…..
On the other hand if the person is very knowledgeable, creative, driven and astute individual, he/she as a prime mover may instead be the one that to influence and shape the development of technology.
In this regard, mass media keeps citizens informed of news and events. In times of crisis, mass media announcements offer warnings and instructions.
For example, when natural disasters occur, such as typhons, earthquakes and tsunamis, traditional and social media outlets are the key communication tools to relay information about the path of an impending storm or to inform people about school and business closures, and how to seek shelters and find evacuation routes. Media is also used as tools of government authorities to protect citizens with important updates.
Communication and Media also serve as cultural transmitters that educates and entertains. Long before the advent of mass media, people were forced to entertain themselves. They may have participated in activities or attended live events. The advent of mass communication enabled viewers and listeners to see and hear and learn in real time from wherever they are.
Today, social media platforms such as Twitter and Facebook may indicate that often, no middleman exists, who can correlate events in an objective, interpretative way. Users can be fed farfetched stories that look like "real news," when, in fact, they are anything but fake news. In particular, Facebook, has been the site of fake news stories that has caused the platform more than a few headaches. Although the company is an important part of mass media, it is not a news site.
This is where journalist for example gather information about wrongdoings of people in power and deliver it to the public so the public can understand what happens in society and stop wrongdoings.
Activists can also use their own social media or use any type of media to advocate their human rights advocacy campaigns and promote counternarratives to counter establishment accounts in the press.
Explain the normative theories of the press.
Describe the relationship between media and government in each theories.