Everything you publish–articles, media, Aunt Martha’s enchilada recipe–needs a purpose. Otherwise, you run the risk of creating content that falls flat and potentially gut-punches your site goals. During this session, we’ll go through my past mistakes a content creator, and how simple but powerful changes have helped to increase traffic, add loyal followers, and make reaching website objectives a whole lot easier. We’ll talk about the importance of getting clear on the purpose of your content. Concerned your content development strategy isn’t driving forward your SEO and social media efforts? Learn how to create content that gets results and packs a powerful thumbs-up.

1. GETTING CLEAR ON
THE PURPOSE OF
YOUR CONTENT
1

2. LETS TALK ABOUT
PASSION
2

3. EARLY YEARS
3

4. COMPUTERS
BBS (COMMUNITY)
MP3
4

5. COLLEGE YEARS
5

6. BUSINESS
MEDIA
R&D
COMMUNITY
6

7. 7

8. 8

9. NOW
9

10. COMMUNITY
BUSINESS
DEVELOPMENT
TRAVEL
10

11. 11

12. THIS YEAR, I
DOUBLED MY
WEBSITE TRAFFIC
12

13. WITH A PLAN, IT’S
SIMPLE TO DO
13

14. I’M
MENDEL
14
Community outreach at GoDaddy
From Austin, Texas
Passionate about community,
business, development, and travel
Blogs frequently at mendel.me
@ifyouwillit on Twitter

15. BUILDING BLOCKS
OF GREAT CONTENT
15

16. EVERY ENDEAVOR
SHOULD HAVE A
MISSION
16

17. YOU SHOULD BE
PASSIONATE ABOUT
YOUR MISSION
17

18. YOUR CONTENT
SHOULD REINFORCE
YOUR MISSION
18

19. CONTENT =
POSTS &
TAXONOMIES
19

20. MY SITE MISSION:
BLOG ABOUT
PROFESSIONAL
PASSIONS TO HELP
OTHERS
20

21. MY PROFESSIONAL
PASSIONS:
DEV, BUSINESS,
COMMUNITY
21

22. WHAT HAPPENS
WHEN YOU CREATE
A SITE WITHOUT
PLANNING?
22

23. I LEARNED THE HARD
WAY
23

24. 24
blog about professional passions to help others

25. 25
blog about professional passions to help others

26. 26
blog about professional passions to help others

27. 27
blog about professional passions to help others

28. 28
blog about professional passions to help others

29. 29
blog about professional passions to help others

30. THIS TOOK YEARS
OF RELENTLESS
RE-EVALUATION
30

31. AND REMOVAL OF
POSTS,
CATEGORIES, AND
TAGS
31

32. LET MY JOURNEY
HELP YOU
32

33. WHERE TO START
33

34. START WITH
PASSION
34

35. UNDERSTANDING
YOUR PASSIONS
HELPS YOU CREATE
BETTER CONTENT
35

36. WHAT DO YOU CARE
ABOUT?
36

37. WHAT TOPICS ARE
YOU PASSIONATE
ABOUT?
37

38. TOPICS / IDEAS
38

39. 39

40. FROM KONSTANTIN’S WEBSITE, WE GET…
40
• Presentations
• Beer
• Travel

41. 41

42. FROM PETYA’S WEBSITE, WE GET…
42
• Chocolate
• Project management at
Human Made
• Open Media Foundation
• Polyglots

43. WHAT DOES YOUR
BUSINESS CARE
ABOUT?
43

44. WHAT DOES YOUR
BUSINESS STAND
FOR?
44

45. WHAT SERVICES DO
YOU OFFER?
45

46. 46

47. 47

48. NOW THAT WE HAVE
THE BUILDING
BLOCKS, LETS GET
TO WORK!
48

49. OSSM
49

50. ORGANIZE
50

51. CREATE
CATEGORIES
RELATED TO MISSION
51

52. WHAT DISTINGUISHES A CATEGORY?
52
• Hierarchical
• Topical
ex.
Development -> WordPress -> Themes
Community -> Event -> Conference
Business -> Marketing

53. CREATE TAGS
53

54. WHAT DISTINGUISHES A TAG?
54
• Non-Hierarchical
• Descriptive
ex.
Development -> WordPress -> Themes | CSS, JavaScript
Community -> Event -> Conference | Awesome, WordPress
Business -> Marketing | Optimization, Workflow

55. SIGNAL
55

56. 56

57. STREET SIGNS
57

58. 58

59. BREADCRUMBS
59

60. 60

61. SOLVE PROBLEMS
61

62. WRITE ABOUT
QUESTIONS YOU
GOOGLE
62

63. GOOGLE SEARCHES
63
• Community - “WordCamp Switzerland 2015”
• Business - “How to write a marketing proposal”
• Development - “How do I create a responsive
gallery?”
• Travel - “Best coffee in Austin texas”

64. WRITE ABOUT
COMMON CLIENT
QUESTIONS
64

65. COMMON CUSTOMER QUESTIONS
65
• How do I create a new post?
• How can I add an item to the menu?
• Can I copy and paste from Microsoft Word?
• How do I upload an image to my website?
• What’s the process to recover my password?

66. MAKE
66

67. WHAT DO YOU
STAND FOR?
67

68. WHAT ARE YOUR GUIDING PHILOSOPHIES?
68
• Kindness
• Compassion
• Learning
• Exploration
• Improvement

69. WRITE
PASSIONATELY &
SOLVE PROBLEMS
69

70. GOOGLE SEARCHES
70
• Community - “WordCamp Switzerland 2015”
• Business - “How to write a marketing proposal”
• Development - “How do I create a responsive
gallery?”
• Travel - “Best coffee in Austin texas”

71. OSSM
71

72. BE BOLD
72

73. RE-STRUCTURE
73

74. CREATE A MISSION
74

75. REFLECT YOUR
MISSION AND
PASSIONS ON YOUR
SITE
75

76. THESE ARE
CHANGES YOU CAN
MAKE TODAY
76

77. I’M
MENDEL
77
@ifyouwillit
mendel.me/presentations