Created for a presentation delivered at the Associated Church Press Convention on May 7, 2010.

1. Keeping Social Media in
Perspective
Meredith Gould
Associated Church Press Convention
May 7, 2010

2. Seductive, Addictive, Essential
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3. Essential If . . .
 Your audience includes Late Boomers,
GenY, GenX, Millennials
 You want to monitor “citizen journalism”
 You’re interested in surviving the 21st
century
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4. Forrester
Social Technographics Ladder
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5. Social Media are Tools for
Managing & Monitoring
 Identity
 Information
 Report news
 Find news
 Relationships
 Community building
 Virtual water cooler
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6. Making Social Media Work
You must commit to ongoing
engagement
. . . or don’t bother.
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7. Making Social Media Manageable
Assess what needs to be:
 Immediate v. Scheduled
 Public v. Private
 Organizational v. Individual
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8. Making Social Media Manageable
Twitter YouTube
 HootSuite
 Playlists
 ÜberTwitter
 Tweetdeck
Facebook
 Privacy controls
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9. Measuring . . . What?
ROI (Return On Investment)
ROO (Return on Objective)
 Content delivery
 Audience engagement
 Community building
 Identity management
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10. Measurement and Evaluation
Not all value takes the form of ROI.
Your objectives may be valuable
but not measurable.
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11. Meredith Gould
meredith@meredithgould.com
www.meredithgould.com
@meredithgould and @chsocm
www.meredithgould.blogspot.com
(www.linkedin.com/in/meredithgould
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