Business + Creative Development: A Parallel Process

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"These slides from Anita Ondine are being made available under a Creative Commons Attribution-ShareAlike 3.0 Unported License."

Empresariales Tecnología

!

Business + Creative
Development:
A Parallel Process
Seminar
Anita Ondine
.

Vancouver, BC
Thursday, April 28, 2011
Merging+Media Seminar+Lab Slides by Anita Ondine is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.

Agenda

• The Parallel Process

• Creative Development

• Business Development

• Production Process

• Back to the Start

The Parallel Process

Designing Transmedia

=

• Creative

+

• Business

The Parallel Process

• Project Plan

• Reporting Lines

• Contracting Process

• Shared Calendars

• Risk Management

• Joint Meetings

Creative Development

• Development questions

• Media architecture

• Uniﬁed storyworld

• Scripting

• Game mechanics

• Releasing schedule

• Participation pyramid

Development Questions

• What are you creating?

‣ core concept / theme /
premise

‣ ideal way to
communicate

‣ look & feel

‣ target audience

‣ motivation and rewards

television games

film

telephone

web

merchandise

ARGs social media live events

mobile apps

Creative Development Media Architecture

Scripting

• Different story forms

• Uniﬁed by theme/
character/context...
storyworld

• Connected using hooks

• Designed from page 1 of
the screenplay to function
as a fully integrated
transmedia experience

Creative Development Alternate Story Paths

Geolocational
Social Connections
Awareness
Incentives
Celebrity Access Social Status

Red Herrings Solve a Mystery
Rewards
Win a prize
Leader boards

Creative Development Game Mechanics

Lance Weiler’s Head trauma

Creative Development Releasing schedule

Evangelists

Engaged

Casual

Creative Development Participation pyramid

Japan USA

Australia
South Africa

Canada

China

United Kingdom
India

Business development New business paradigms

Back to the Beginning The Operative Idea

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Business + Creative Development: A Parallel Process

1. ! Business + Creative Development: A Parallel Process Seminar Anita Ondine . Vancouver, BC Thursday, April 28, 2011 Merging+Media Seminar+Lab Slides by Anita Ondine is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.

2. Agenda • The Parallel Process • Creative Development • Business Development • Production Process • Back to the Start

3. The Parallel Process Designing Transmedia = • Creative + • Business

4. The Parallel Process • Project Plan • Reporting Lines • Contracting Process • Shared Calendars • Risk Management • Joint Meetings

5. Creative Development • Development questions • Media architecture • Uniﬁed storyworld • Scripting • Game mechanics • Releasing schedule • Participation pyramid

6. Development Questions • What are you creating? ‣ core concept / theme / premise ‣ ideal way to communicate ‣ look & feel ‣ target audience ‣ motivation and rewards

7. television games film telephone web merchandise ARGs social media live events mobile apps Creative Development Media Architecture

8. Scripting • Different story forms • Uniﬁed by theme/ character/context... storyworld • Connected using hooks • Designed from page 1 of the screenplay to function as a fully integrated transmedia experience

9. Creative Development Alternate Story Paths

10. Geolocational Social Connections Awareness Incentives Celebrity Access Social Status Red Herrings Solve a Mystery Rewards Win a prize Leader boards Creative Development Game Mechanics

11. Lance Weiler’s Head trauma Creative Development Releasing schedule

12. Evangelists Engaged Casual Creative Development Participation pyramid

13. Japan USA Australia South Africa Canada China United Kingdom India Business development New business paradigms

14. Back to the Beginning The Operative Idea

Business + Creative Development: A Parallel Process

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