Please view my presentation about Search Trends from SMX London 2009. Please don\'t hesitate to contact me if you have any questions. Thanks, Merinda

1. Latest Stats about the Search
Engines
Merinda Peppard
European Marketing Manager
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2. Quarterly Reports
• SE spend reports issued each quarter
• Consistent basket of UK clients
• Travel, retail, finance and other verticals
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3. Impression Volume Surged
The recession is not stopping the consumer
searching
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4. Shift to Efficiency Strategy
Advertisers reduce spend 6% YoY
...while ROI increases 10% YoY
spend 8% 10% 25% spend 27%
-4% ROI spend ROI - 23%ROI
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5. Google Maintains Dominance
Google
Microsoft Live Content
Q1 2008 Search 3.20%
3.30%
Yahoo Search
11.60%
Yahoo Content
0.10%
Microsoft Google
Live Search Content
Google Yahoo 3.90% 6.00%
Search Search Q1 2009
81.80% 9.50%
Yahoo
Content
0.00%
Google
Search
80.60%
Google Search down 1.2%,
but Content up 2.8%
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6. Google Content has improved
• Placement reports
• Reduced accidental clicks
• Domain tasting detection
• Revised best practice advice
• Placement (site) targeting
• Display ads
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7. Summary
• Google Gap
• Content Network produces good ROI
• Lost out in 2008, but holding steady
• Still needs to find a larger audience
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8. Download our report
www.efrontier.com/research
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9. Sign up to our mailing list
Merinda Peppard
Email: merinda.peppard@efrontier.com
Blog: blog.efrontier.com
Twitter: efrontier
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