Are you up to date with the latest app-marketing techniques? Have a read through our Top Ten Tips to get the best insights and advice on how to achieve successful app marketing in 2015.

1. Top 10 Tips For
App Marketing
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2. Access the full report here. 10 Tips for app marketingNo.1
INSIGHT
THE APP MARKETPLACE IS GETTING CROWDED

3. Access the full report here. 10 Tips for app marketingNo.1
INCREASE YOUR BUDGET
FOR PAID, OWNED AND EARNED CHANNELS
TO MAXIMISE ADOPTION
TIP #1

4. Access the full report here. 10 Tips for app marketingNo.2 Access the full report here
Insight:
marketplace
global
The app
is becoming increasingly

5. Access the full report here. 10 Tips for app marketingNo.2 Access the full report here
Tip #2:
localisation
requirementsand
Consider app
cultural
nuances
before entering new markets

6. Access the full report here. 10 Tips for app marketingNo.3 Access the full report here
Insight:
The majority of apps
are discovered via
app store search

7. 10 Tips for app marketingNo.3 Access the full report here
Optimise your app store page
for discoverability
and conversion
Tip #3

8. Access the full report here. 10 Tips for app marketingNo.4 Access the full report here
Insight:
The biggest influence
on app installs
are user reviews

9. Access the full report here. 10 Tips for app marketingNo.4 Access the full report here
Tip #4:
Deliver the best
possible UX to ensure
a high volume of
positive reviews

10. Access the full report here. 10 Tips for app marketingNo.5 Access the full report here
The·majority·of·mobile
advertising·spend·is
with·Google·and·Facebook;)
<
{Insight}

11. <
Access the full report here. 10 Tips for app marketingNo.5 Access the full report here
Master·both·platforms
Dedicate·time·and·resources
to·optimising·your·campaigns
across·Google·and·Facebook:@
{Tip·#5}

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A large portion of
mobile advertising spend
Is on app-install ads
Insight:

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Ensure that you’reoptimising theseformats and monitoringROI closely
Tip#6:

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ADVERTISING
INSIGHT
THE COST OF
ON IOS IS BECOMING
MORE EXPENSIVE

15. Access the full report here. 10 Tips for app marketingNo.7 Access the full report here
EFFICIENT
TIP#7
SEEK OUT
A N D EFFECTIVE MOBILE
OPPORTU NITIE S ON
ADVERTISING
ANDROID

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Insight
Growing smartphone user
attention is on mobile video

17. Access the full report here. 10 Tips for app marketingNo.8 Access the full report here
Tip #8
Ensure that you’re leveraging
app promotion videos in paid
and owned channels

18. Access the full report here. 10 Tips for app marketingNo.9 Access the full report here
SMARTPHONE USERS
MORE TIME
FEWER APPS
ARE SPENDING
IN
INSIGHT:

19. Access the full report here. 10 Tips for app marketingNo.9 Access the full report here
OPTIMISE
YOUR
NOTIFICATION STRATEGY TO
TIP #9:
IN-APP PUSH
IMPROVE
RETENTION

20. INSIGHT
TABLET AND SMARTPHONE
APP USERS HAVE
DIFFERENT BEHAVIOURS
Access the full report here. 10 Tips for app marketingNo.10 Access the full report here

21. Access the full report here. 10 Tips for app marketingNo.10 Access the full report here
TAILOR YOUR APP
EXPERIENCE AND MARKETING
APPROACH ACCORDINGLY
TIP #10

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