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Design Thinking for Business Innovation

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Design Thinking for Business Innovation

  1. 1. 1 DESIGN THINKING FOR BUSINESS INNOVATION metacanvas.io
  2. 2. DESIGN THINKING: A HUMAN-CENTERED APPROACH
  3. 3. SYMPATHY IS FEELING COMPASSION, SORROW, OR PITY FOR THE HARDSHIPS THAT ANOTHER PERSON ENCOUNTERS, WHILE EMPATHY IS PUTTING YOURSELF IN THE SHOES OF ANOTHER IN ORDER TO UNDERSTAND THE EMOTIONS, IDEAS, OR OPINIONS OF THAT PERSON. Image Credit & Source:: oracle
  4. 4. 3 LENSES ON YOUR BUSINESS IDEA YOU’LL PROBABLY FIND IT EASY TO FOCUS ON TWO OF THE THREE THAT THIRD ONE IS THE KILLER, AND IT CAN’T BE IGNORED! Business Model Canvas
  5. 5. 3 LENSES ON YOUR BUSINESS MODEL
  6. 6. EMPATHYZE
  7. 7. CUSTOMER SEGMENTS ?
  8. 8. EMPATHIZE BEFORE DEFINE What is the problem you are trying to solve? Why? Who are you designing for? What do they care about? What do they need? How do you engage? What motivates them? What do they like? Dislike?
  9. 9. GET SMART FAST ! OBSERVEIMMERSE ENGAGE/ INTERVIEW
  10. 10. DESIGN THINKING METHODS: INTERVIEW FOR EMPATHY “Tell me a little bit about 
 (your experience today . . . , 
 how you use . . . , 
 what you think about . . .)”
  11. 11. DESIGN THINKING METHODS: INTERVIEW FOR EMPATHY “Can you tell me about the first time you ______? What do you remember about that (day)?” “What was your best/worst/craziest/most memorable experience with 
 (area of
  12. 12. DESIGN THINKING METHODS: INTERVIEW FOR EMPATHY “Why do you say that? . . . “Tell me more.”
 “How did you feel at that moment, when ____ happened?” “Could you tell me why is that important to
  13. 13. DESIGN THINKING METHODS: OBSERVATION WHAT HOW WHY EmotionalConcrete
  14. 14. DESIGN THINKING METHODS SYNTHESIS EMPATHY MAP
  15. 15. DESIGN THINKING METHODS SYNTHESIS EMPATHY MAP Quotes & Defining Words Actions & Behaviours Thoughts & Beliefs Feelings & Emotions <<<Observed /Explicit Inferred/Implicit >>>
  16. 16. DESIGN THINKING METHODS SYNTHESIS First Next Then JOURNEY MAP
  17. 17. 1. Who 2 3. Phases 4. Actions 5. Thoughts 6. Emotional Experience 7. 8.
  18. 18. THE DISPUTE OVER METHODS Image Credit & Source: d.school Stanford
  19. 19. DEFINE
  20. 20. 21 VALUE PROPOSITION: 
 WHAT PROBLEM ARE YOU SOLVING?
  21. 21. IT’S TIME TO FOCUS Image Credit & Source: iwww.sensetosolve.com/design-thinking/
  22. 22. Point of View Ad: Challenge Design the IDEAL Wallet Security-obsessed business woman travelling a lot SEEKS a way to carry multiple currencies, ID, tickets and sensitive data without fear of consequences if lost or stolen. Solutions that to not require showing up my expensive mobile phone in dangerous areas are a must.
  23. 23. IDEATE
  24. 24. IDEATE
  25. 25. DESIGN THINKING METHODS: HOW MIGHT WE ? (HMW)
  26. 26. Design the IDEAL Wallet Security-obsessed business woman travelling a lot SEEKS a way to carry multiple currencies, ID, tickets and sensitive data without fear of consequences if lost or stolen. Solutions that to not require showing up my expensive mobile phone in dangerous areas are a must. Alleviate tension: Explore the opposite: Question an assumption: Create an analogy from need: Change a status quo: HMW use a wallet for a self defence? HMW prevent pickpockets from stealing? HMW make a wallet like a portable safe deposit box? HMW make locating a missing wallet fun? HMW remove the need to carry a wallet? Point of View How Might We Challenge
  27. 27. EXPLORE THE SOLUTION SPACE Image Credit & Source: iwww.sensetosolve.com/design-thinking/
  28. 28. PROTOTYPE
  29. 29. PROTOTYPE
  30. 30. YOU CAN PROTOTYPE ANYTHING!
  31. 31. METHODS
  32. 32. METHODS
  33. 33. METHODS
  34. 34. SERVICE PROTOTYPES
  35. 35. METHOD: SERVICE BLUEPRINTSKey Activities, Resources& Partners
  36. 36. BUSINESS MODEL PROTOTYPES
  37. 37. YOU CAN PROTOTYPE ANYTHING! business model
  38. 38. Created on: metacanvas.io
  39. 39. Created on: metacanvas.io
  40. 40. What if 
 we charge 10x more
 ? What if the
 customer is payed 
 to use the wallet
 ? What if
 payments were free 
 ?
  41. 41. PROTOTYPES WITH NUMBERS Created on: metacanvas.io
  42. 42. TEST
  43. 43. SHOW, DON’T TELL Image Credit & Source: iwww.sensetosolve.com/design-thinking/
  44. 44. LET THE PROTOTYPE TALK
 Don‘t defend your idea … it’s for the users not for you! Observe their experience Engage them Be receptive and thankful for feedback
  45. 45. BUSINESS MODEL TEST? If there was a solution, would they buy it? 
 Would they buy it from you? .. Test the riskiest assumptions in your business model !
  46. 46. A LEAN STARTUP APROACH
  47. 47. SELL IT BEFORE YOU BUILD IT
  48. 48. LET THE MVP TALK
 The Minimum Viable Product is not a prototype. Its goal is to test fundamental business hypotheses It should demonstrate positive improvements in core metrics, backed up by data collected from real customers/prospects Activation 47% conversion Activation 20%. Conversion
  49. 49. 51 Happiness > 4stars LTV
 5 € MRR
 22,5 K € CHECK MVP RESULTS AGAINST YOUR GOALS … ITERATE early adopters 1000 Engagement > 5min/day Adoption > 6% DAU/MAU Task Success > 75% ok Retention > 50% day7 Referral > 10% Acquisition > 5% TTR CAC
 0.5 € Aquisition > 10% Activation > 10% CR Quality <1% crash/session Created on: metacanvas.io
  50. 50. A GREAT BUSINESS MODEL VALIDATES ALL THREE LENSES PEOPLE TECHNOLOGY BUSINESS INNOVATION
  51. 51. BUILD SOMETHING REMARKABLE
  52. 52. YOU NEED A GROWTH PLAN What are you going to test, which channels are you going to focus on, what you’re going to use to drive acquisition rates, what incentives we’ll offer to boost retention rates, etc.. Created on: metacanvas.io
  53. 53. 55 METACANVAS: 
 FROM DESIGN THINKING TO DESIGN DOING 
 metacanvas.io Learn more:

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