How social media and video have replaced convention marketing methods, and how retailers can use these to help their brand stand out online

1. Cutting through
the noise
to increase
online visibility
Mike Weatherley Mark Johnson

2. Today‟s
consumer
is changing

3. Say hello to
Generation Z

4. They are the
„digital natives‟

5. They have
never known a
life without…

6. They are more
comfortable
online than
they are
face-to-face

7. Social media
and digital
communication
is part of their
daily life

8. http://www.youtube.com/watch?v=P81bb0Tzwbo

9. Just a
little louder!

10. Image needed
Old vs New

11. Using video to
communicate the
message
http://www.youtube.com/watch?v=rofgMueCOqo

12. Will It Blend?
• Over 7million views
• 28,000 likes
• 13,000 comments
• Sales up 700%

13. Mark Johnson

14. Our history

15. How to
stand out in
a crowded
market

16. http://www.youtube.com/watch?v=HwTvu_BdI5A

17. The Cube
YouTube
Series

18. Unifying our
audience

19. Unifying our
audience

20. The Andertons
Facebook

21. “Overall, the findings
indicate that most
social media users
feel negatively
towards marketing
strategies by
companies on social
media sites”

22. How do you
measure this
success?

23. • Image needed
Qualitative /
Quantitative

24. Assisted
Revenue

25. Your fans &
subscribers

26. • Image needed
Social media
works!

27. Consumer
behaviour is
changing
Inbound vs.
Outbound
Video & social
media is key

28. Thank You
Don‟t forget to
grab a memory
stick from
Stand 18
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@metakinetic
Contact Us
www.andertons.co.uk
@andertonsmusic