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Contemporary engagement
- 2. 1 question
- 8. No backyard
- 9. Mobility
- 10. Connected
- 11. How can I be famous?
- 13. You won’t hear the wind turbines
- 14. So?
- 15. People don’t need us to ask to tell us what they think
- 16. Decision makers are more focused on reputational risk
- 17. Decision makers need more proof of support for tough decisions
- 18. Organisations are engaging more with key players
- 19. Organisations are more focused on poking others to do more
- 20. Engagement is increasingly using cheaper mass engagement techniques
- 23. For more impact we need to get better & get different.
- 25. Engaging Organisation Aligned Strategic Change how we work Role Everyone Capability In tuneBoundaries
- 26. Development continuum Engage because we have to Pockets of good practice and organisational champions Committed to becoming an engaging organisation with some elements in place Is an engaging organisation
- 27. Change tactics •Find an easy start •Training Initiate •Review and stories •Profile practice •Champions Infect •Organisational development plan •Standardise •Measure Improve •Invite view of others •Seek external review and award Inspire
- 28. The metrics Inform Consult Involve Collaborate Empower Touch Notice Learn Add Create Lead Act
- 32. Engaging Organisation Presence Work practices to maximise value of engagement Disciplined consistent delivery
- 34. 5+questions to start any project right 1. What is the context for the project locally, regionally, nationally and internationally? 2. What is the essence of the problem or opportunity? 3. Who are the key players and the communities you are working with? 4. What is your engagement purpose? 5. What role can and are others playing to achieve the outcome?
- 35. Strategic Project Ops Broad significant engagement Standardised range of deep engagement Small, service focused, standardised
- 36. Contemporary engagement 1. Integrated into the the work of the organisation. 2. Clear purpose, clear success factors 3. High touch – High tech 4. Worked across the Contemporary Engagement model 5. Strong engagement portfolio of relationships and activity
- 37. 1 question
- 38. To learn more Check out: www.pattillo.co.nz www.iap2.org.au
Notas del editor
- Modern governments, government agencies and businesses are changing their approach to community and stakeholder engagement, because they have to and they need to.
- Increasing organisations, government and local government are being expected to tackle problems that they alone can not solve. Big enduring problems.
- Around the world people, are saying no to any further costs of government services , placing pressure of government agencies and decision makers to contain costs and rates or tax increases. For engagement, that has had a fundamental change to the role and contribution engagement needs to make to the delivery of service and achievement of the impact we seek.
- There’s no backyard anymore, the actions of your organisation are visible to the world, increasing the capacity for communities to make their own assessment of the personality, intentions and actions of your organisation.
- We live a much more mobile life. Our personal care and administration and communication are done on the move. Engagement needs to match the pace!
- Technology mean we are more connected to one another, faster on many platforms.
- Social media and the audience and financial pressure on traditional media outlets have created the opportunity for all of us to have our 15 minutes of fame. So consumers first point of communication is not to an organisation, it is to family, friends and the world.
- And of course we know everything or expect to be able to find all the knowledge when we need to know it!
- The reduction in community confidence and trust levels in government, government agencies.
- The impacts are real, everyday and are changing the face of engagement, and how it is used.
- High touch – high tech
- IAP2 has recognised this changing dynamic of engagement with the introduction of the new Community Engagement Model that recognises the new full scope of engagement practice.
- The modern reality for engagement practitioners is that one great engagement effort is good but not good enough. The challenge is to create effective consistent practice and build the capacity of engagement to be more than skin deep for our organisations.. Our organisations need to be engaging organisations.
- Engaging Organisation Presence Align engagement to organisational strategy Work practices to maximise value of engagement Disciplined consistent delivery Core engagement capability Community and stakeholder capability In tune with the community and stakeholder experience
- How do you rate your organisation?
- Tactics for changing your organisation depend on where you start.
- For organisations in the Improve stage then measuring impact is critical.
- Measure across the portfolio of engagement activities
- Rubrics are a powerful internal tool for improving practice
- Build responses that match the project, the purpose and the community. Build an engagement approach from service, to consultation to empowerment.
- Are you on the journey?
- Don’t stop here