The document discusses promotional strategies for music albums targeting different audiences. It provides examples of promoting an album aimed at teens and club-goers through social media, music videos, and a TV advertisement. For an album targeting an older audience of disco lovers, it suggests using a personal webpage, album covers with pink colors and disco imagery, and snippets of music to automatically play on the site. Promotional materials for both examples are tailored to visually represent and engage their target demographics.

1. How are music ablbums promote? Target Audience

2. Example. Target audience – male and female, late teens to mid twenties, pop/techno/dance, aimed at clubbers and party animals.

3. Promotional Material. Single cover Album Cover Both are very current and contempory covers, young feel aimed at target audience. Bright colours, modern font, bold, trendy clothes, all suggest a young audience, bright colours suggest a techno/dance theme.

4. Webpage. The background of his twitter page are his tour dates, this means people will notice he dates without even clicking on a link. Example promotes his music via social networking rather than his own web page, this is due to a younger target audience who use social networking regularly. On his my space page there is a link to his twitter where fans can interact with the artist. On these pages are music videos, samples of songs and free downloads.

5. TV Advert. ‘Won’t go quietly’ http://www.youtube.com/watch?v=XZgN7Q_ATnk

6. TV Advert. ‘Won’t go quietly’ This advert is a television promotion but also broadcasting on you tube. TV is also widely used by teens. The advert is a great way to promote the album as it features clips of tracks and videos and also uses the theme of the album cover to portray the different tracks.

7. Madonna. Target audience – late twenties to mid fifties, disco lovers, flamoyant, pop/disco, aimed at women and men.

8. Album covers. Both using a fluresont pink colour, very feminime and party like. Disco ball effect suggests a club/disco environment. Again a sexual pose luring in the male, also dance like pose suggesting partying. Middle aged woman in seductive clothing, aimed at men although woman may inspire to be like her.

9. Webpage. Main promotion done via personal webpage, more suitable for target audience as they are less likely to use social networking. Again very seductive imaging, luring in males. Snippets of music from the tour also helps to promote music, plays automatically when the page loads. Website is full of pink which is more suitable for a female audience. Very bold colours to match artist and audience.