The document discusses Online Business Social Identities (OBSIs) and provides tips for developing an effective OBSI. It defines OBSI as representing yourself online to create business opportunities within your community. It recommends conducting a self-analysis using SWOT and TOWS techniques to understand your strengths, weaknesses, opportunities, and threats. It also advises setting specific, measurable, attainable, realistic, and time-framed objectives to stay focused on what you want to achieve with your OBSI. Finally, it offers several practical tips, such as using the same identity across channels, understanding changes in the market, and connecting with others in a human way.