Created by the team at Twenty20 With Instagram advertising set to rollout to the public during Q3 2015, now is the time to get ready for this massive new opportunity for social media marketers and digital advertisers. Here is early data on how 5 companies have seen great success accessing Instagram's engaged community with tests that have been running across many industries in the Canadian market. Overall, each of these companies has succeeded by fitting in to Instagram's aesthetic and blending into the feeds of authentic user generated content

1. How to Advertise
on Instagram
like a pro.
Case Study Report

2. Instagram ads are rolling out
publicly in Q3 2015.

3. Are you ready
to leverage this
important new
channel?

4. In early tests, IG ads are
producing powerful results
across many industries.
Travel, Financial Services, CPG and Retail
All data sourced from Canadian market
tests from blog.business.instagram.com

5. WAIT!
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6. Sharing their new brand commitment as the first
national burger restaurant without any hormones or
steroids, A&W targeted a young audience with real
photos in the classic IG “top-down food shot” style.
39%lift in ad recall
4%lift in message
association

7. Bold, vividly colored photo ads showcased
L’Oréal Paris cosmetics in a real snowy, outdoor
setting, aiming to increase brand awareness.
7%
recommendations
lift
2XNielsen’s average
ad recall (14% lift)

8. Aiming to change perception and generate
awareness of their credit card program with
18-22 year olds, Scotiabank’s ads played off
collections of items from movies with the
popular hashtag #ThingsOrganizedNeatly.
20%lift in ad recall
6%lift in brand
awareness

9. Canadian Tire pushed its #ShovelitForward campaign
to increase recommendations. Video ads focused on
authentic kindness pushed strong results.
45%lift in ad recall
18%lift in campaign
awareness

10. To generate awareness of new destinations
including Panama and Rio de Janeiro. Air Canada
featured photos by Instagram influencers sent
by the airline to each destination .
29%lift in ad recall
4%lift in message
association

11. These successful campaigns
have one thing in common…

12. Top brands all use authentic,
real-world photos to connect
and feel natural on IG.

13. Instagram is all about
taking and sharing
photos of authentic
moments.

14. To perform best, use
“Instagram-style” UGC
in your ads’ creative.

15. FREE SIGNUP
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16. All background photos sourced from Twenty20.
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