Health at Heart of New SUBWAY Sponsorship

1. Health at the Heart of New Subway Sponsorship
Subway, Healthy Menus, Marketing, Menu Development, Consumer Trends, Health
http://www2.qsrmagazine.com/articles/features/144/subway-3.phtml
Subway, the world’s largestrestaurant chain, announced its sponsorship ofthe American College ofCardiology (ACC)
CardioSmart National Care Initiative,which promotes awareness and heart healthiness. The sponsorship is exclusive to
Subway among quick-service restaurants.
As part ofthe relationship with the ACC, Subway restaurants will support the CardioSmart National Care Initiative,a
patient-centered campaign to engage peopleto play an active role in their own heart health and empowerthem to make
better lifestylechoices.
“We are pleased to add the ACCto the organizations we work with that are devoted to healthy and active living,”says Tony
Pace, Subway Franchisee Advertising Fund ChiefMarketing Officer. “Working with organizations like the ACCand the
AHA, with which we have worked for 10 years, ensuresSubway will be at the forefront ofdiscussions about health and
nutritional progress.”
As a category leader in offering healthierand nutritious options, Subway features eight sandwiches under 6 grams offat
among its Subway Fresh Fit choices.The meal choices provide low-fat and low-saturated-fat alternatives with
personalized sandwich combinations, fresh vegetables, nutritious sides ofapples, yogurt, or Baked!Lay’s Potato Crisps,
and a selection oflow-fat milk, diet soda, bottled water, orother beverage.
“The Subway menu offers at least 40 meal combinations under 600 calories and brings together nutrition and flavorthat
can be personalized to meet the needs and tastes ofthe customer,”says Lanette Kovachi, M.S., R.D, corporate dietician for
Subway. “With a large variety ofbetter-for-you sandwich options, consumers can make more informedfood choices and
take more control in managing healthierbehavior.”
Every sandwich includes the following when made to standard formula: 30 percent daily valueofcalcium, 20 percent daily
value ofvitamin D, and essential nutrients vitamin A and iron. They are completely free ofartificial trans fat, are rich in
complex carbohydrates, and are a good source ofprotein (excluding the Veggie Delite). When made on Italian or 9-Grain
bread, seven 6-inch subs have less than 350 calories, and 14 have less than 500 calories.
To help launch the sponsorship,Subway will have a booth at the ACC’s 60thannual scientific meeting, ACC.11, which is
being held in New Orleans. ACC.11 is the premier cardiovascular medical meeting, bringing together cardiologists and
cardiovascular specialists to further advances in cardiovascular medicine. The world’s largest restaurant chain will also
participate in a session during the annual meeting with Jared Fogle discussing childhood obesity. Fogle will begin the day
by helping start the annual CardioSmart 5K Fun Run/Walk on April 4.

2. Fogle, known internationally as “Jared the Subway guy,”lost 245 pounds through simple exerciseand eating Subway
sandwiches. After 12 years, he has kept offthe weight and regularly travels around the country and world inspiring and
encouraging children and adults to eat right and stay active. Foglecreated the Jared Foundation in 2004 to help eliminate
childhood obesity through education and physical activity.
The CardioSmart National Care Initiativeis based, in part, on the growing body ofevidencesuggesting that medical
outcomes can be improved when peoplebecome more knowledgeable and engaged in their own health managementand
care. Getting early detection,prevention,and disease management messages into the mainstream—where peopleat risk
for heart disease are already engaged—has been shown to be an effective way to educate peopleand promotehealth
behavior change and is also a fundamental part ofsuccessful public healthinterventions.
“As people becomemoreknowledgeable about their own heart health management, wellness can improve, early detection
can rise, and prevention can be more successful,”says Ralph Brindis, M.D., M.P.H., President ofthe ACC. “Making small
changes in everyday choices can havea profound effect on heart health. Our partnership with organizations such as
Subway help the ACCengage people through the CardioSmart National Care Initiative and empower them to live
healthier lifestyles and make CardioSmart choices.”