Slow UX for sustainable product design

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The document discusses the concept of "slow UX" or taking a slower, more mindful approach to user experience design. It argues that a data-driven design approach requires both quantitative and qualitative research because some questions cannot be answered with just data. It advocates developing empathy for users through practical research activities like contextual inquiries. Rather than constantly sprinting through short design cycles, it suggests taking more time for research up front to develop a deeper understanding of users and their needs. The document provides several examples of companies that have successfully adopted this approach.

Diseño

@mazi_mazur
#uxcb17 #slowUX
Slow UX for sustainable
product design
Michal Mazur
@mazi_mazur

@mazi_mazur
#uxcb17 #slowUX
The problem
● 2005 - Businesses start looking into web analytics
● 2017 - Data-driven strategy?

@mazi_mazur
#uxcb17 #slowUX
The problem
DATA-DRIVEN DESIGN
=
QUANTITATIVE
+
QUALITATIVE

@mazi_mazur
#uxcb17 #slowUX
Some questions cannot be answered
with a spreadsheet.

@mazi_mazur
#uxcb17 #slowUX
Jumping the gun
SPRINTSPRINTSPRINTSPRINT

@mazi_mazur
#uxcb17 #slowUX
Jumping the gun

@mazi_mazur
#uxcb17 #slowUX
#slowUX is not about taking weeks
It’s about being mindful

@mazi_mazur
#uxcb17 #slowUX
#slowUX
http://johnnyholland.org/2009/12/design-and-meaning-an-interview-with-nathan-shedroff/

@mazi_mazur
#uxcb17 #slowUX
#slowUX
https://citymapper.com/about

@mazi_mazur
#uxcb17 #slowUX
#slowUX
Design with empathy, build for scale.
- Josh Payton
@jpay
“ ”

@mazi_mazur
#uxcb17 #slowUX
Developing empathy
“Practical Empathy”(2015)
Indi Young
@indiyoung
http://rosenfeldmedia.com/books/practical-empathy/

@mazi_mazur
#uxcb17 #slowUX
Developing empathy
Companies need to take the time to be curious.
- Indi Young
@indiyoung
“ ”

@mazi_mazur
#uxcb17 #slowUX
Everybody can do research
MailChimp is
democratising
user research
https://blog.mailchimp.com/new-mailchimp-user-persona-research/

@mazi_mazur
#uxcb17 #slowUX
Thinking outside the box
Outside the box
Inside the box

@mazi_mazur
#uxcb17 #slowUX
Thinking outside the box
http://www.giphy.com

@mazi_mazur
#uxcb17 #slowUX
Walk the walk
Developing organisational empathy is hard.

@mazi_mazur
#uxcb17 #slowUX
Walk the walk
I needed a challenge to think differently than
I have. I am a 50+ year old scientist that never
learned music.
- a user
“ ”

@mazi_mazur
#uxcb17 #slowUX
Throw your ego out the window
http://www.giphy.com

@mazi_mazur
#uxcb17 #slowUX
Talk the talk
● Get comfortable to talk numbers
● Educate stakeholders about the risks
● Start small and win more time for the next time
● Look beyond authority and seniority

@mazi_mazur
#uxcb17 #slowUX
Design thinking
http://www.ibm.com/design/thinking/

@mazi_mazur
#uxcb17 #slowUX
Design thinking doing
I’m sick and tired of design thinking.
It’s time we started doing design doing.”
- Don Norman
@jnd1er
“ ”

@mazi_mazur
#uxcb17 #slowUXhttp://www.giphy.com
Recommended readings
● http://rosenfeldmedia.com/books/practical-empathy/
● http://rosenfeldmedia.com/books/design-is-the-problem/
● https://abookapart.com/products/just-enough-research
● http://www.tasteux.com/mailchimp-a-company-founded-on-ux-research/
● https://library.gv.com/the-gv-research-sprint-a-4-day-process-for-answeri
ng-important-startup-questions-97279b532b25#.5us49n2rc
● https://medium.com/@indiyoung/when-to-research-for-deep-understandi
ng-d25f7161c079#.ohnnzi10i

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Slow UX for sustainable product design

1. @mazi_mazur #uxcb17 #slowUX Slow UX for sustainable product design Michal Mazur @mazi_mazur

2. @mazi_mazur #uxcb17 #slowUX The problem ● 2005 - Businesses start looking into web analytics ● 2017 - Data-driven strategy?

3. @mazi_mazur #uxcb17 #slowUX The problem DATA-DRIVEN DESIGN = QUANTITATIVE + QUALITATIVE

4. @mazi_mazur #uxcb17 #slowUX Some questions cannot be answered with a spreadsheet.

5. @mazi_mazur #uxcb17 #slowUX Jumping the gun SPRINTSPRINTSPRINTSPRINT

6. @mazi_mazur #uxcb17 #slowUX Jumping the gun

7. @mazi_mazur #uxcb17 #slowUX Jumping the gun

8. @mazi_mazur #uxcb17 #slowUX It’s hard

9. @mazi_mazur #uxcb17 #slowUX #slowUX is not about taking weeks It’s about being mindful

10. @mazi_mazur #uxcb17 #slowUX #slowUX http://johnnyholland.org/2009/12/design-and-meaning-an-interview-with-nathan-shedroff/

11. @mazi_mazur #uxcb17 #slowUX #slowUX https://citymapper.com/about

12. @mazi_mazur #uxcb17 #slowUX #slowUX Design with empathy, build for scale. - Josh Payton @jpay “ ”

13. @mazi_mazur #uxcb17 #slowUX Developing empathy “Practical Empathy”(2015) Indi Young @indiyoung http://rosenfeldmedia.com/books/practical-empathy/

14. @mazi_mazur #uxcb17 #slowUX Developing empathy Companies need to take the time to be curious. - Indi Young @indiyoung “ ”

15. @mazi_mazur #uxcb17 #slowUX Everybody can do research MailChimp is democratising user research https://blog.mailchimp.com/new-mailchimp-user-persona-research/

16. @mazi_mazur #uxcb17 #slowUX Thinking outside the box Outside the box Inside the box

17. @mazi_mazur #uxcb17 #slowUX Thinking outside the box http://www.giphy.com

18. @mazi_mazur #uxcb17 #slowUX Walk the walk Developing organisational empathy is hard.

19. @mazi_mazur #uxcb17 #slowUX Walk the walk I needed a challenge to think differently than I have. I am a 50+ year old scientist that never learned music. - a user “ ”

20. @mazi_mazur #uxcb17 #slowUX Throw your ego out the window http://www.giphy.com

21. @mazi_mazur #uxcb17 #slowUX Talk the talk ● Get comfortable to talk numbers ● Educate stakeholders about the risks ● Start small and win more time for the next time ● Look beyond authority and seniority

22. @mazi_mazur #uxcb17 #slowUX Design thinking http://www.ibm.com/design/thinking/

23. @mazi_mazur #uxcb17 #slowUX Design thinking doing I’m sick and tired of design thinking. It’s time we started doing design doing.” - Don Norman @jnd1er “ ”

24. @mazi_mazur #uxcb17 #slowUXhttp://www.giphy.com Recommended readings ● http://rosenfeldmedia.com/books/practical-empathy/ ● http://rosenfeldmedia.com/books/design-is-the-problem/ ● https://abookapart.com/products/just-enough-research ● http://www.tasteux.com/mailchimp-a-company-founded-on-ux-research/ ● https://library.gv.com/the-gv-research-sprint-a-4-day-process-for-answeri ng-important-startup-questions-97279b532b25#.5us49n2rc ● https://medium.com/@indiyoung/when-to-research-for-deep-understandi ng-d25f7161c079#.ohnnzi10i

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