Seo 101 on page optimization

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OzTech, Inc.

SEO 101 presentation, SEMpdx, November 2011

Tecnología

SEO 101:
On-Page Optimization
8 November 2011

Michael Cottam
www.michaelcottam.com
me@michaelcottam.com

Overview
 Banish the twins
 It’s all in your <head>
 Stuffing: not just for Thanksgiving
 A great body will make you more attractive
(to Google, anyway)
 Anchors: a way (to rank better, of course)

Banish the twins
 Twin subdomains are more common than
you think:
 myspiffysite.com
 www.myspiffysite.com
 http://www.aboutus.org/Multiple_Subdomains:_Classic_SEO_Mistake

 Twin homepages too:
 www.myspiffysite.com/
 www.myspiffysite.com/index.html
 http://www.aboutus.org/Twin_Home_Pages:_Classic_SEO_Mistake

It’s all in your <head>
 Page title
 Meta description
 Meta keywords
 Rel=canonical
 Meet OG

Stuffing: not just for Thanksgiving
 The H1 debate
 Sprinkle keywords throughout the body like
it’s salt
 Too much gets you penalized!
 ALT text on images
 Linked vs. not linked
 TITLE on links

A great body
 Googlebot says:
 “I loves me some rich content!”
 Skydiving as a career option

Anchors: a way
 Example:
 Kent is wearing lacy underwear.
 The HTML for that:

 Linked images: anchor text is the ALT text

 Internal links vs. links from other sites

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Seo 101 on page optimization

1. SEO 101: On-Page Optimization 8 November 2011 Michael Cottam www.michaelcottam.com me@michaelcottam.com

2. Overview  Banish the twins  It’s all in your <head>  Stuffing: not just for Thanksgiving  A great body will make you more attractive (to Google, anyway)  Anchors: a way (to rank better, of course)

3. Banish the twins  Twin subdomains are more common than you think:  myspiffysite.com  www.myspiffysite.com  http://www.aboutus.org/Multiple_Subdomains:_Classic_SEO_Mistake  Twin homepages too:  www.myspiffysite.com/  www.myspiffysite.com/index.html  http://www.aboutus.org/Twin_Home_Pages:_Classic_SEO_Mistake

4. It’s all in your <head>  Page title  Meta description  Meta keywords  Rel=canonical  Meet OG

5. Stuffing: not just for Thanksgiving  The H1 debate  Sprinkle keywords throughout the body like it’s salt  Too much gets you penalized!  ALT text on images  Linked vs. not linked  TITLE on links

6. A great body  Googlebot says:  “I loves me some rich content!”  Skydiving as a career option

7. Anchors: a way  Example:  Kent is wearing lacy underwear.  The HTML for that:  Linked images: anchor text is the ALT text  Internal links vs. links from other sites

Seo 101 on page optimization

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