Marketing & Sales Executive with 20+ years of experience.

1. 4201 N. Ocean #304
Hollywood, FL 33019
mcarneyco@gmail.com
954 646.1416 Michael J. Carney
Marketing, Sales & Operations C-Level Executive
A visionary sales, marketing and operations executive with leadership experience and a proven track record growing
technology-based companies, products, divisions and profits.
P&L Responsibility Corporate Leadership Strategic Planning
ROI Optimization Social/SEO/SEM Online/Offline Integration
Operations/Logistics Sales Management Partnerships/Alliances
Career Highlights
 Strategically Lead CRM/ROI Channel Marketing Initiatives:
 Technology: Samsung, Nextira One, Aspect, HP, MCI, BMC, Alcatel, ADP, iPass, SBC, Pratt & Whitney
 Travel: Air France, British Airways, Continental, South African Airways, Frontier, Hyatt, Ritz-Carlton
 Healthcare/Services: NaviMedix, GSK, Blue Cross/Blue Shield, Diners Club, Travelocity, American Express
 Retail/Financial: Neiman Marcus, Pizza Hut, Air Miles, Bank of America, Wachovia, Bank One
 Demonstrated Leadership Re-engineering Operations To Drive Optimal Growth:
 Rapp Chicago: 590% revenue growth
 Rapp Dallas: 422% revenue growth
 Protocol: 133% revenue growth
 VPG: 100% revenue growth
 Hawkeye: 34% revenue growth (annual)
 Accomplished at Generating New Sales and Revenue:
 VPG: Launched a new car company from scratch that generated $160 million in orders in 12 months
 Mercury Interactive (HP): Marketing generated $200 million in new sales over three years
 Verizon/Worldcom: Developed campaigns that generated more than 2.6 million new customers in two years
 Zurich Kemper: Launched money market fund exceeded $1 billion in deposits in less than 12 months
 Developed Programs That Optimized Sales Performance As Marketing Agency Strategist:
 Southwestern Bell: Shortened B2B sales cycles 31%
 Ritz-Carlton Destination Club: Integrated marketing plan that produced 21:1 ROI
 Alcatel: Boosted sales conversion rates 42% through new cultivation strategies
 iPass: Demand generation that produced 34% sales growth
 Monetized New Products and Technologies Through Unique Marketing/Sales Strategies
 VPG: Grew social and online universe to average 84,000 clicks/views a month
 ADP: Improved qualified leads 64%, 16:1 ROI
 Xerox: Delivered acquisition/cultivation campaigns that achieved a 23:1 ROI
 Hyatt: Launched Hyatt Gold Passport, eventually accounted for 76% of all corporate revenue
Professional Experience
Imagenation, Ft. Lauderdale, FL and Indianapolis, IN, 2013 to present, a Digital Marketing & Consulting Firm
Managing Director
 Strategic consulting to drive new business and analytics for agency to improve advertising ROI.
 Conduct data analytics, research and modeling to drive lower cost/lead, improved conversations and sales.
 Clients include Nuance Communications, The Buoniconti Group, CSI, Indy Arts Center, Connected By 25.
VPG (Vehicle Production Group), Detroit, MI and Ft. Lauderdale, FL, 2011 to 2013, a new car manufacturer for fleets
and individuals with wheelchair disabilities
Chief Marketing Officer
 Hired away from Hawkeye to launch company and establish the brand across all online/offline channels.
 Jumpstarted sales and captured 10% of market share within category in first 12 months of operation.
 Produced ROI of 37:1 (across all media) in year one with an average vehicle cost of $42,000.
 Generated 2.7 million impressions, 720,000 clicks, 30% repeat visitors in 10 months with a limited budget.
 Hired dedicated team, established operational parameters and training across in support of sales team.
 Launched an integrated marketing strategy of which 64% of spend was digital: new web site, social,
SEO/SEM/PPC, video, direct mail, email, PR, telemarketing, event, print and partner initiatives.
 Implemented CRM strategies and disciplines in support of both B2C and B2B sales.
 Shortened sales cycle, beat annual goals for cost/lead, cost/sale, and conversion rates.
 Established partnerships with key associations, individuals and advocates to optimize sales growth.
 Recognized as one of the Top 100 CMOs in the world for 2012, by Social Media Marketing magazine.

2. 4201 N. Ocean #304
Hollywood, FL 33019
mcarneyco@gmail.com
954 646.1416 Michael J. Carney
HAWKEYE, Denver, CO & Dallas, TX, 2010 to 2011, a Digital Marketing Communications Agency
Chief Marketing Officer
 Hired to reposition agency and lead all new business opportunities, enhance the agency’s strategic offering and
manage key accounts.
 Grew agency revenues in 2011 34%, of which 72% of sales were digitally related.
 Launched new Social/SEO/SEM strategies and expanded PR, demand generation, online/offline and event
initiatives to increase agency exposure.
 Developed and lead all agency pitches and content development for final client presentations.
 Served as agency spokesman and presenter of new content at key industry forums.
 New business wins included: Vehicle Production Group (VPG), Ritz Carlton Destination Club, Adolphus Hotel,
PNC Bank, Peterbilt, Allstate, Alltel and Gatorade.
DRG WORLDWIDE, Denver, CO, 2006 – 2010, a CRM Solutions Provider & Digital 1:1 Marketing Firm
President
 Recruited to launch new B2B/B2C agency from ground floor for Star/MarketStar Omnicom joint venture. Assets
later acquired by BMohr Ventures and re-positioned as DRG Worldwide.
 Responsibilities included P&L, new business growth, and all HR, database and technology development.
 Generated a 17:1 ROI for Diamond Aircraft through integrated digital/direct campaigns. .
 Developed lead generation campaigns for The Ritz-Carlton Members Club Sarasota that produced the best
results ever achieved through integrated digital/direct/offline campaigns.
 Clients included: The Ritz-Carlton, American Express, Diamond Aircraft, Microsoft, Hewlett Packard, Cushman &
Wakefield, Samsung, WMSG, and Kimberly-Clark.
PROTOCOL MARKETING GROUP, Denver, CO & Deerfield, IL, 2003 – 2006, a CRM Solutions Provider & Integrated
Marketing Services Firm, 20 Offices In The U.S.
Chief Strategy Officer
 Hired to launch B2B/B2C CRM & digital agency practice that repositioned and elevated the brand.
 Delivered $39 million in new capitalized agency billings significantly improving operating margins.
 Improved annual worldwide sales 41% for iPass, through global demand generation strategies.
 Earned 5 industry Echo Awards for Mercury and iPass, for performance and creative excellence.
 Acquired new marquee clients: Shell Oil, Mercury Interactive (Hewlett Packard), Aspect Communications, CCC
Information Systems, UPS, Alcatel, BMC Software, Nextira One, Oracle, The Ritz-Carlton, Travelocity, iPass,
ADP, FTI, and American Express.
POLESTAR MARKETING GROUP, Denver and Telluride, CO, 2000 – 2003, a Digital Marketing Firm
Owner/President
 Acquired agency and grew revenues 1,130% over 3 year period, primarily through digital solutions.
 Delivered 14:1 ROI for Silver Bear Lodge via integrated online/offline campaigns.
 Increased New World Health sales 400% through infomercials and other targeted marketing programs.
 Radically grew client base with quality regional firms that included: Indiana Truckers Association, New World
Health, Telluride Convention Center, Telluride Ski & Golf, Silver Bear Lodge, The Peaks Resort and Spa, Peaks
Real Estate, San Sofia Lodge, and Telluride Properties.
RAPP COLLINS WORLDWIDE, Chicago, IL, 1984 – 2000, World’s Largest Direct (CRM/Digital/Offline) Marketing Firm
Managing Director
 Rescued failing office generating profit margins exceeding 24% through new business growth.
 Instrumental in growing N. American offices through CRM implementation solutions that accelerated other
revenue channel development.
 Network grew to more than 900 employees, of which CRM-based clients drove 68% of revenues.
 Marketed and developed CRM applications worldwide to airlines, hotels, banks, retailers & tech firms.
 Clients included Hyatt, Bally, Disney, Reebok, Air France, American Express, Xerox, WSJ, and 45 others.
Education
University of Colorado
BA in Economics
Omnicom DAS University
Harvard Executive Leadership Courses (4 years)