Selling advertising on your website can be an extremely lucrative proposition. The goal is always to increase advertising revenue. There are a few ways in which you can raise your advertising rates while still appealing to a wide variety of potential and existing advertisers. Obviously, advertisers are looking for the best deal possible, which is why you have to prove to them that what you are charging is still a smart financial investment, even if that means paying more than they would at other websites. When you are looking at a higher advertising rate, consider implementing the following 5 techniques in order to make it possible:

1. How to charge a higher rate for
advertising on your website?
Michael David Wilson
Writes on Adspeed adserver, topics of
interest latest ad server technologies
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2. Selling advertising on your website can be an extremely lucrative
proposition. The goal is always to increase advertising revenue. There
are a few ways in which you can raise your advertising rates while still
appealing to a wide variety of potential and existing advertisers.
Obviously, advertisers are looking for the best deal possible, which is
why you have to prove to them that what you are charging is still a
smart financial investment, even if that means paying more than they
would at other websites.
When you are looking at a higher advertising rate, consider
implementing the following 5 techniques in order to make it possible:
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3. Build a better audience
By better we mean an audience that is going to be particularly
attractive to many advertisers. That generally means going after people
who are educated, and who have a high disposal income to spend.
Advertisers love that group of people and they will happily pay more to
get their products and services in front of that type of audience. Keep in
mind that you have to create content on your site that will attract those
folks, assuming that you aren’t doing so already.
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4. Choose a good ad server
There are a number of different ad servers available for you to choose out
there, but not all of them are created equal. Some adservers come with
very basic features, while other adservers come with a whole suite of tools
that help you personalize the ad experience on your website. Look for one
that allows you to reach those particular viewers via advanced targeting
features. You should be able to configure your ads so that they are aimed
directly at your target audience.
Deliver a proven sales conversion
It is also important that you choose an ad server that allows you to keep
tracks of all the views, clicks, and sales made by the ads shown on your
website. If you can show potential advertisers that you have a solid click-to-
purchase ratio, or conversion rate, they will see that you have an audience
that is often ready to buy. This one element can really make it possible to
raise the rates for your advertising.
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5. Geo-targeting and visitor segmentation
Again, the data that you compile from the ads shown on your site can help
you with your advertising rates. It may be that visitors from certain
countries or demographics are more active and more attractive than
others, and you can vary your rates based on who your potential
advertisers are trying to reach.
Premium ad formats
Advertisers are well aware that there is only a limited amount of advertising
space available on any given website, and they will be willing to pay
more to get the perfect spot. Perhaps open up a larger spot for
advertisers willing to pay a higher rate, with the prime location on your
main page likely to be the spot that draws the most attention. Be flexible
with your advertising rates, but make it clear that those premium spots
are only open to the highest bidder.
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6. AdSpeed ad server is a reliable & powerful ad serving and ad management
solution that serves your ads, tracks impressions & clicks and reports ad
statistics in real-time. Driven by the latest ad serving technologies, the goal
of Adspeed adserver is to provide a reliable platform that can help in
executing online advertising strategy more efficiently.
Thank you for spending your precious time in reading this article.
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