Personal Information
Organización/Lugar de trabajo
Greater Boston Area United States
Ocupación
Data-Driven Marketing Executive
Sector
Technology / Software / Internet
Sitio web
www.curata.com
Acerca de
25+ years marketing and sales experience, having successfully launched and sustained three start-up ventures as well as having driven innovative demand generation strategies for large technology organizations. (e.g., Curata, IDC, Lucent, Prospero (mZinga) and Millipore). Direct sales and P&L experience, enabling greater contribution and ROI as a marketing executive.
Specialties: Marketing (and sales) strategy for SaaS/software companies; digital marketing and social media (blogs, online communities, Twitter (@michaelgerard), email marketing, newsletters); lead generation; sales enablement; marketing operations; marketing automation; salesforce.com; data analytics.
Etiquetas
sales training
sales productivity
sales operations
sales enablement
salesforce.com
strategy
talent management
sales
customer enablement
roi
content management
marketing
cmo
Ver más
Presentaciones
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(7)Content Marketing Advice From 27 Experts
Curata
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Hace 9 años
2013 12-11 bia kelsey conference
HubSpot
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Hace 10 años
How to Write Emails People WANT to Respond to [Sales Template]
HubSpot
•
Hace 10 años
4 Stages of Content Marketing Enlightenment - Curata Curation Rockstar Summit
Curata
•
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Content Curation Success - Verne Global Case Study - Curata Curation Rockstar Summit
Curata
•
Hace 10 años
e-Newsletter Best Practices
Landry Butler
•
Hace 14 años
Death To Bullshit
Brad Frost
•
Hace 11 años
Personal Information
Organización/Lugar de trabajo
Greater Boston Area United States
Ocupación
Data-Driven Marketing Executive
Sector
Technology / Software / Internet
Sitio web
www.curata.com
Acerca de
25+ years marketing and sales experience, having successfully launched and sustained three start-up ventures as well as having driven innovative demand generation strategies for large technology organizations. (e.g., Curata, IDC, Lucent, Prospero (mZinga) and Millipore). Direct sales and P&L experience, enabling greater contribution and ROI as a marketing executive.
Specialties: Marketing (and sales) strategy for SaaS/software companies; digital marketing and social media (blogs, online communities, Twitter (@michaelgerard), email marketing, newsletters); lead generation; sales enablement; marketing operations; marketing automation; salesforce.com; data analytics.
Etiquetas
sales training
sales productivity
sales operations
sales enablement
salesforce.com
strategy
talent management
sales
customer enablement
roi
content management
marketing
cmo
Ver más