This document provides tips and best practices for using major social media platforms like Facebook, Twitter, LinkedIn, and Instagram for business purposes. It discusses why social media is important for businesses and provides advice on setting up business and personal profiles, scheduling posts, and growing followers organically. Case studies show how brands like Samsung, Taco Bell, and Sound Bites Nutrition have successfully used social media to engage customers and grow their businesses.

1. Master Social Media for Your Business
Khalil El-Amin Michael Howard

2. What we'll be talking about
- Why is social media important
- Tips, tricks, and best practices for:
- Facebook
- Twitter
- LinkedIn
- Instagram
- Other platforms
- Useful tools
- Case studies
#MarketLikeAMillennial

3. Why is Social Media Important?
Why should I be on
social media?

4. Why is Social Media Important?
What do these numbers mean?
3.2 billion
2.5 billion
78%

5. Why is Social Media Important?
3.2 billion users on the internet in 2015 (source: International
Telecommunication Union)
Worldwide social media users: 2 billion - to reach 2.5 billion by
2018 (source: Statista)
Percentage of US Americans on social media: 78% (source: Pew
Research)
Users per social media (source: Statista):
Facebook: 1.79 billion
Twitter: 317 million
Instagram: 600 million
Youtube: 1.33 billion - second largest search engine

6. Why is Social Media Important?
What's the ROI?
The Golden Rule of social media: engage unto
others as you would have them engage unto you
Social media is NOT a machine gun
Build your foundation
Share VALUABLE content
Be a part of the conversation

7. Facebook
=

8. Facebook - Getting Started
The best name
Build out your information
with strategic keywords
Always include your phone
number and address
Build backlinks to your page
Build your status updates the
right way
Direct users to your website
and use your website for
content
Detailed services

9. Facebook - Design It

10. Facebook - Scheduling Content

11. Facebook - Scheduling Content
Ideal post frequency for Facebook: 1-2 posts a day
Best times to post:
*Leverage your Facebook Insights to measure and adjust
your content strategy
Monday Tuesday Thursday
Friday
Wednesday
Saturday Sunday
1-4 pm 1-4 pm 3-4 pm 1-4 pm
12-1 pm12-1 pm1-4 pm

12. Facebook - Growth
Organic reach and
engagement on
Facebook is tough!

13. Facebook - Growth
Credit: PostRocket
Affinity
Weight
Decay

14. Facebook - Growth
Cross promote and tag others
All hail King Content
Leverage multimedia (pics, videos, live video, etc.)
Be active and engage thoughtfully as your page
Growth Tips

15. Facebook - Growth
Create and join Facebook groups and events
Cross promote on other social media sites
Add like boxes and links on your website and email
signature
Share from your personal profile (sparingly)
Contests and unique events
Share original, real-time content of you and your
team
"Late Night Infomercial Effect"
Focus on engagement vs. reach
Growth Tips

16. Twitter
@Info_Millennial @MahmahMike @KhalilHElamin1

17. Twitter - Getting Started
Build your handle - be consistent!
Introduce yourself in 160 characters
Link your website and other profiles - a must
Build a branded profile picture and cover photo
Post your tweets the right way

18. Twitter - Design It

19. Twitter - Scheduling Content
No scheduling tool within platform
Tools you can use:
Buffer TweetDeck Hootsuite

20. Twitter - Scheduling Content
Ideal post frequency for Twitter: 3-5 times a day
Best times to post:
*Leverage your Twitter Analytics to measure and adjust your
content strategy
Monday Tuesday Thursday
Friday
Wednesday
Saturday Sunday
12-3 pm
5 pm
12 pm
5-6 pm
12-1 pm12-1 pm
12-3 pm
5 pm
12-3 pm
5 pm
12-3 pm
5 pm

21. Twitter - Growth
How do I grow my
Twitter?

22. Twitter - Growth
Follow others!
Share other users' content
that's relevant to you
Engage in Twitter Chats
Use hashtags strategically
Follow trends
Always respond to your
followers (customer service
is a must!)

23. Twitter - Growth
Ask for retweets
Cross promote on other social media sites
Share images in your tweets
Mention others in your tweets
Add your Twitter to youy website
Tweet on weekends
Get influencers to follow you
Recycle your content
Focus on engagement vs. impressions
Share GREAT content

24. Twitter - Growth
Use lists

25. Twitter - Growth
DON'T
Buy followers
Tweet in bursts
Auto tweet or auto DM followers

26. LinkedIn
Credit: Boostlink

27. LinkedIn
Personal
vs.
Business

28. LinkedIn - Personal: Getting Started
Share content and write articles
Be an all-star with your profile
Use keyword rich job titles
Leverage your network
Share your website
Upload a PROFESSIONAL picture
Optimize your job descriptions
Build your custom URL
Get recommendations and give them

29. LinkedIn - Personal: Getting Started

30. LinkedIn - Personal: Getting Started

31. LinkedIn - Personal: Growth

32. LinkedIn - Personal: Growth
LinkedIn is a professional tool -
look the part!
LinkedIn drives the most B2B
customers
Join and interact with groups
Make your hit list
DO NOT SPAM
Share relevant content
Link with your network -
customers, friends, coworkers

33. LinkedIn - Business: Getting Started
Keyword Rich Profile
Fill out all info
Share website
Share GOOD and
RELEVANT content
Keep consistent branding
Share page from website
and email signature
Leverage employees

34. LinkedIn - Business: Getting Started

35. LinkedIn - Business: Scheduling
Ideal post frequency for LinkedIn: 5-7 posts a week
Best times to post:
*Leverage LinkedIn Analytics to measure and adjust your
content strategy
Monday Tuesday Wednesday Thursday
Friday Saturday Sunday
7:30 - 8:30 am
5 - 6 pm
7:30 - 8:30 am
5 - 6 pm
7:30 - 8:30 am
5 - 6 pm
7:30 - 8:30 am
5 - 6 pm
7:30 - 8:30 am
5 - 6 pm - -

36. Instagram
=

37. Instagram - Getting Started
Recognizable username that's
consistent
Introduce yourself in 150
characters
Branded profile picture
Share your website
Set up your location
Post your first photo!

38. Instagram - Scheduling Content
Ideal post frequency for Instagram:
Ideal times: 1-2 pm and 5 pm M-F | NOT from 3-4 pm
Monday Tuesday Wednesday Thursday
*Leverage Instagram Insights
Credit: Buffer

39. Instagram - Growth
Cross promote
Get social!
Set up a hashtag for your
brand
Give your photos a theme
Ask for what you want
Geotags are your friend
Research, measure, and
more research
Instagram fans love
Leverage influencers

40. Other Platforms
Google owned
Great for building SEO
Best times to post:
8-9 am | M-F
5-10 posts a week'
Google communities
300 million monthly
active users
Google owned
Second largest search
engine
1.3 billion users
Set a schedule to post
videos regularly
Share on other social
media
Optimize your text
150 million daily users
Real-time content
Exclusive content
Build special promotions
Capture behind the
scenes content
Partner with influencers
In-person growing
Share your Snaplink

41. Tools
Our favorites!
Hootsuite
Buffer
Social JukeBox
HubSpot
If This Then That (IFTTT)
CoScheduler
Bit.Ly
Canva

42. Case Studies - Samsung
Shane asks for a free Galaxy S3 and
includes a picture of a dragon
Samsung says "no", but drew him a
picture of a unicycle riding kangaroo as
a thank you
Shane shares on Reddit and the
message goes viral
In response, Samsung sends Shane a
free Galaxy S3 with customized dragon
artwork
Key takeaway:
Have fun - don't take yourself too
seriously. You may find that having fun
with your customers will have its benefits!

43. Case Studies - Samsung
Shane asks for a free Galaxy S3 and
includes a picture of a dragon
Samsung says "no", but drew him a
picture of a unicycle riding kangaroo as
a thank you
Shane shares on Reddit and the
message goes viral
In response, Samsung sends Shane a
free Galaxy S3 with customized dragon
artwork
Key takeaway:
Have fun - don't take yourself too
seriously. You may find that having fun
with your customers will have its benefits!

44. Case Studies - Taco Bell
Problem:
Taco Bell's social media had low engagement
- especially compared to other brands.
Challenge:
Figure out a way retain customer loyalty build
a positive brand image.
Solution:
Began conversations with individuals with over
10,000 followers (influencers) and adapt a
playful, light-hearted tone. Give the brand a
human touch!
Result:
Reached 600,000 followers (3x that of Burger
King)
Key takeaway:
A simple revision to your style can mean
immense growth. Start a conversation!

45. Case Studies - Sound Bites Nutrition
Problem:
Nutrigirl needed a place to start with her
Twitter strategy.
Solution:
Build a social media campaign (#NutrigirlChat)
and report to get her started with 3 months of
management.
Result:
- Nearly 100,000 impressions
- Top engagement rate: 27.6%
- Average rate: 2.7% (Twitter average: 0.5%)
- Follower growth of 57%
- Interaction and leads with popular brands
(like Aldi, Fresh Thyme, and Kellogg's)
- Successful niche presence with
#NutrigirlChat

46. Thank you!
milmarksolutions.com
info@milmarksolutions.com
Michael Howard
mhoward@milmarksolutions.com
Khalil El-Amin
kelamin@milmarksolutions.com