Golfalong is a platform that connects golfers and golf courses. It allows golfers to book tee times, connect with other golfers, track their stats, and find deals. Golf courses benefit from detailed analytics on golfers and tools to better engage and market to golfers. Golfalong's business model includes monthly subscriptions from golf courses and using data for targeted ads and marketing. It is raising $900k to fund operations over 18 months.
3. ‹#›
Meet our team
The key of the growth is the perfect team
Michael Huh
CEO & Founder
Rich O’Brien
Golf/Business
Meli Lussier
Marketing
Patrick Traverse
Business
Oscar Luykenaar
Finance
Danielle Davenport
Advisor/Mentor
Asha Saxena
Advisor/Mentor
Christina Kim
LPGA Golfer/Advisor
Jesper Parnevik
PGA Golfer/Advisor
SG Interactive
Technology Partner and Development Team
4. ‹#›
What’s the Problem?
“Well, if it can be thought, it can be done, a problem can be overcome,”
Lack an open and flexible
course management
solution
Golf
Courses
Need a better way to
connect with golfers, and
have access to key stats/
demographics
Lack a place allowing them
to combine all of their
golfing activities and
manage groups
Need a complete golf
lifestyle platform to play
more golf, compete,
connect, learn, and shop
Golf
Courses
Golfers Golfers
5. ‹#›
Golfalong Solution
“Cleanliness makes it easier to see the details.”
!
Golfer User Profile
Detailed golfer user profile
!
Golf Social Network
Users will share and connect their golfing
experiences and follow friends and interests
!Play Golf
Golfalong users can search golf courses,
book tee times, and create their perfect
foursome
 Deals and Stats
Golfalong users can find great deals and
rewards with Golfalong points and track their
scores and stats
u
Challenge Friends
Play and challenge your friends even if you
can’t physically play together, and compete in
virtual tournaments
à
Group Manager
Easy and simple group manager. No
more emails back and forth. Live scoring,
leaderboards, events, and forums
6. ‹#›
Golfalong User Platform
The Total Golf Lifestyle Platform for all Golfers and all things Golf
Book Tee Times and see the latest reviews/ratings of golf courses
Create your perfect foursome with ease. No more getting paired up with golfers who don’t fit your playing style
Golf group total manager with leaderboards
7. 7
The Competition
Our Differentiator
Advanced Technology and
Methods - Golfalong solves a
golfers needs on the front end,
and gives golf courses a back
end data capturing and
analytics system tied to the
social graph
First mover - We are the only
solution that provides an open
and scalable backend solution
focused on increasing golf
course revenue. We tie the
user psychographics with the
course management system for
a complete and actionable view
of the customer.
8. ‹#›
Our Competition
“It is often the same people that buy the same times
each day....and often they were our customer before
GolfNow...I've seen it …"
The main competitor GolfNow provides no detailed
analytics or psychographics of golfers playing their
golf course.
Golf courses only receive a print out and email
confirmation with the golfers name, date and time
of tee time, and their phone number.
GolfNow’s aggressive pricing model and barter on
cheap rounds of golf hurt the golf courses revenue
growth and their perceived value
9. ‹#›
The Golfalong Golf Course Solution
• Golf courses get actionable and
insightful tools to engage golfers
• Detailed Analytics tied to the user
psychographics
• Open and scalable back end data
aggregator
• Detailed view of tee time golfers
• Golf courses can see exactly who is
playing their course, and why golfers
chose not to book a tee time
• Demographic and golf user lifestyle
information
Total Golf Course Marketing Platform
10. ‹#›
Actionable Insightful Tools and Data to Engage Golfers
“Data is the new oil!”
Golfers Playing Style, Handicap, Age, and Golf Brand
Golf Courses will know the playing style, handicap, age and
favorite golf brand of golfers playing their course
Lost Tee Times
Golf Courses will know the insights of why a golfer searched for
their golf course to book a tee time and decided not to
Membership Growth and Reviews
Golf Courses search for golfers based on occupation and age
to increase memberships and see their course reviews and
ratings
Golf Courses Receive
11. ‹#›
Total Addressable Market (TAM)
Target Goal 40%
61.1M 32,000 $69B
Golfers World Wide
26M in the US
465 Million Rounds of Golf in US 2014
11% increase in Average Revenue per Round of Golf to $89.53
Growth of 3 Million Golfers by 2020
Golf Courses World Wide
16,000 in the US
Direct Spending
$167.8B in Indirect Spending
12. ‹#›
Business Model
1
Golf Course
Subscription, Multi-Tiered re-occurring Revenue
($99/month - $399/month) 2
Analytics/Ads
Data aggregation and target marketing/ads
3
Forum Brand Boost
Zorem apsum color oit met insectetur cdipiscing elit.
Vestibulum commodo enim vitae nunc facilisis, non iaculis nisi
vulputat cibus felis. Proin zcm egestas aliquam
4
Cloud Storage Information
Zorem apsum color oit met insectetur cdipiscing elit.
Vestibulum commodo enim vitae nunc facilisis, non iaculis nisi
vulputat cibus felis. Proin zcm egestas aliquam
Financial Projections
15. ‹#›
Raising $900K
18 Month Burn Rate
Team
Marketing
Business Development
Product Development
Use of Funds
Product
Development
30%
Business
Development
25%
Marketing
25%
Team
20%