Masterclass on digital marketing taking place over 2 days in Dhaka, Bangladesh. Organized by Bangladesh Brand Forum

1. SPEAKER’S PROFILE
With over 20 years of digital marketing experience since 1995, Michael Leander has been hands-on
involved in just about every part of direct and interactive marketing.
Grounded in his 20 years of corporate experience from publishing, IT software, printing, IT
distribution, e-services and marketing consulting, he is a concrete marketing expert.
As an award winning international marketing speaker, Leander has delivered great experiences to
audiences in nearly 40 countries earning him a reputation as a “great marketing speaker and marketing
trainer”.
with
Michael Leander
Two-Day Long
Certified Digital Masterclass
CEO, Michael Leander Company
Founder & Chairman, Markedu
28th February
1st March, 2015&
@King’s Hall
Spectra Convention Centre
For details:
Call: 01755594960, 01755594961
E-mail: bbf.dmc@gmail.com
Web: www.bangladeshbrandforum.com
Seats are Limited
to the participants
For course outline details, please visit @ www.bangladeshbrandforum.com

2. A G E N D A
DAY 1 (February 28, 2015)
09:00 AM - Welcome Address by Shariful Islam
09:15 AM - Your Digital Marketing Ecosystem for 2015: How to
improve and how to fit in a winning mobility strategy
- What does an effective digital marketing ecosystem look like in
2015; what are the challenges marketer’s faces and how to overcome
them
- What are the key components for successfully bringing your
message to your audience through digital channels
- How do you integrate your digital marketing presence with the rest
of your marketing mix
- What is the role you can expect mobility (mobile across all devices)
to play in 2015 and 2016
10:30 AM - Tea Break
10:45 AM - The State of Digital Marketing in Bangladesh –
Guest Speaker
Learn about the current state of digital marketing in Bangladesh: Get
the latest numbers and learn what the latest trends are.
11:15 AM - How to build a compelling online presence: Things you
need to know to create a high performing website
This session covers the key components to establishing a high
performing website. A website that attracts visitors and converts
them to customers.
- Setting objectives for your website and how to measure your goals
- Structuring your website and deciding content for your website
- Best practices for designing your website with the funnel principle
- Learn how to implement MWR’s Most Wanted Responses
- 7 easy tips anyone can implement now for increased performance
12:30 PM - Lunch & Prayer Break
1:30 PM - Review of Your Company Website – Fun exercise
In this session Michael Leander will review 5 websites and provide his
input on what is good and bad. Attendees will learn a lot from this
exercise.
2:00 PM - Make Google your friend !SEO for anyone: The 5 key
components that can help you attract more traffic from search
engines
Best practices for getting more free traffic from Google and other
search engines.
2:45 PM - Tea Break
3:15 PM - How to Attract and Retain an Audience with Content
Marketing: Think content in context with or without personas
In this super engaging session, you will get to do exercises and learn
about all types of content. This session is guaranteed to leave you
with at least 5 new, fresh ideas.
- How to get started with content marketing
- How to create your content concept and make it work
- Quick tip: What is OPC and how do you apply it
- How to increase shares and interactions through content rich
marketing
- How to approach content, repurposing of content in social media
and other channels
- Best practices for branded content
This session includes engaging & fun practical exercises based on
principles you can use in your own work.
5:00 PM - End of Day 1
DAY 2 (March 1, 2015)
09:30 AM - Introduction to the RACE Model
The RACE model is a planning model for digital marketing. In this
morning session you will be introduced to the model, which will
help you better plan and manage your digital marketing activities
and campaigns.
10:00 AM - Make Words and Language Your Friend: A simple guide to
building effective texts that works in any digital channel: online,
social, mobile
- Understand how people read, scan and filter online and in
mobile
- The ABOA model and how to use it
- Case studies using words to make a difference in social media
channels
- Building winning headlines for any digital marketing assets
- Exercise that will show you how you can quickly hone your
writing skills, even if you are not a copywriter
11:15 AM - Tea Break
11:30 AM - REACH: How to plan effective campaigns for branding,
acquisition or just about anything else.
- how to plan any type of marketing campaign
- how to reach your audience online and on mobile devices
- case studies that will wow you and inspire you
12:30 PM - Lunch & Prayer Break
1:30 PM - Social media best practices: The 10 Golden Rules for
Successful Social Media Presence for branding, customer
acquisition and customer care
- planning your social media efforts
- setting goals for your social media activities and how you
measure
- how to use social media for effective customer service: create
service experiences that sell.
- how to listen online and use sentiment analysis
- world class examples and case studies for your inspiration
3:00 PM - Tea break
3:30 PM - Audience Decides: Video, email, mobile or something else
Best practices that any marketing person or brand can use to get
ahead
The content of this session will be decided based on audience
surveys.
You will receive a survey one week before the event date.
Michael Leander will plan this session based on what the
majority of attendees would like to learn.
5:00 PM - Certificate Ceremony: Get your certificate and photo
opportunity
5:45 PM - End of the Digital Marketing Masterclass.

3. Participation Fee:
Participants Per Person Fee
1 to 2 25,000 + 15% VAT
3 to 5 20,000 + 15% VAT
Company Details
Company/Organization:
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Address:
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Delegate
Salutation
Mr. Ms. Mrs. Dr. Prof.
Last Name:
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First Name:
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Mobile:
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Email:
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Designation:
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Please fill the form and send it along with
account pay cheque to:
Brandzeal, House 314 (2nd
and 3rd
floor), Road 21, New DOHS, Mohakhali,
Dhaka 1206
For More Information Please Contact:
01755594960, 01755594961
Email: bbf.dmc@gmail.com
Important notes:
 Each Badge is valid for one person only
 Badge must always be available for
inspection
 If sold; it is non-refundable
 Brandzeal will not be liable for any
compensation / refund/ replacement in
event of the TICKET being stolen or
being damaged after it is sold
 The holder of the Badge agrees to
comply with rules and regulation of
Brandzeal and its commercial obligation
towards valued Sponsors
 Brandzeal, the organizer of the session,
reserves the right to change the event
date and program agenda without prior
notice
Date: 28th
Feb - 1st
Mar, 2015
Time: 08:30 AM - 06:00 PM
Venue:
King's Hall
Spectra Convention Centre
An initiative of
the
REGISTRATION FORM
DIGITAL MASTERCLASS
2015