Evaluation of Michael Leander's webinar "Email marketing profiling for success" featuring special guest David Gunnel from Alterian

1. EVALUATION web seminar
23-06 Email marketing profiling
Michael Leander and David Gunnel,
Alterian

2. Featured speaker:
Michael Leander
http://www.fokusintegrated.com

3. Brought*
to you by
*Ok to click on logos :- )

4. Email marketing profiling for success web seminar with
Michael Leander and guest speaker from Alterian
23 June, 2009
• 39 marketers from 13 countries signed up for
this FEDMA and Markedu web-seminar
• 16 people showed-up
• 2 cancelled and 21 didn’t show up
• 15 received an evaluation email)
• 9 people filled out the evaluation (70,59%)
• Here are the results. . .

5. ”Evaluate speaker: Michael Leander”
1 is bad – 7 is great
Michael Leander’s
presentation was
well received

6. ”Evaluate speaker: David Gunnel, Alterian
” 1 is bad – 7 is great
David Gunnel
presented a 15
minute short
hands-on
demo/case study
and it was very well
received by the
audience

7. Comparing Michael Leander’s Email marketing
profiling rating from November 08 to June 09

8. Marketing quality and technical quality
1 is bad – 7 is great
Technical quality
was rated good
Marketing quality
was once again
rated very good

9. 88,89% said they are likely to recommend the “Marketing
through social networks” web-seminar to others
´88,89% said they
would recommend the
web seminar to others

10. Did the web-seminar meet your expectations?
88,88% said their
expectations were
met or exceeded

11. Before you read the testimonials –
read this….
This was the last time the ”Email marketing
profiling for success” web seminar was
offered on these terms.
It was one of the first webinars offered by
FEDMA and Markedu – and consistently one
of the highest rated web seminars.
Thank you to everyone whom attended.

12. Testimonials, recommendations and
constructive feedback
" Interesting information, for more advanced email
marketing professionals. I probably should have
taken an intro seminar first.”
Due to time constraints we have not yet
asked this person if we may publish his or her name

13. Testimonials, recommendations and
constructive feedback
“ This web-seminar confirmed many of my own
conclusions about the market trends/rules for online
marketing which is nice since I work in a smaller
organization, and sometimes look for others to discuss
my issues with. It also gave me good inspiration for
content and statements in future presentations of my
own. I have decided to prioritize future web-seminars
like this. “
Due to time constraints we have not yet
asked this person if we may publish his or her name

14. Testimonials, recommendations and
constructive feedback
“This seminar is exactly what we marketers need.
It's interactive, up to the point and every
adaptible to our needs. These days we can't
leave the office to go to seminars, they have to
come to us and with themes that really make a
difference. “
Due to time constraints we have not yet
asked this person if we may publish his or her name

15. Testimonials, recommendations and
constructive feedback
" Michael Leander seemed tired today (I have
attended this web seminar 3 times:-).
But it worked for me again. I never grow tired of
learning from him – he is witty, highly
knowledgeable, and on top of that he clearly cares
about his audience. He changes bits and pieces each
time.
I also liked very much the presentation by Alterian –
it was short and to the point. These webinars are
highly recommendable and I will attend again and
again…“
Due to time constraints we have not yet
asked this person if we may publish his or her name

16. Thank’s to Alterian for assisting in
this web seminar

17. Moving forward
• Great feedback, thank you. We will use it to improve the next
web-seminars
• We are working hard to identify more speakers, more interesting
topics and look forward to seeing you at one of our events.
• More web-seminars and marketing events here:
www.markedu.com

18. Marketing learnings by Michael Leander
• It is interesting to see how differently two people review the same
experience. It again goes to prove how important it is to match
speaker, topic and competence level of attendees.
• Conversion from signup to attendance is a an issue with web-
seminars as it is with regular seminars.
• Stay tuned: http://meemoo2.com

19. Marketing events
you can afford
www.markedu.com

20. Marketing inspiration and
education you can afford
www.markedu.com