An overview of ChangeMedium and the ChangeMediumToronto pilot.
A charitable initiative provoking the medium for change.
Evemts >> infrastructure + applications
48. Michael Lewkowitz
michael@igniter.com | @igniter
ChangeMediumToronto - October 24th, 2009
ChangeMedium - a charitable initiative provoking the medium for change
Notas del editor
We’ve seen this before
As Om Malik observed:
“Twitter is ... the start of an interaction society.”
And already it is becoming essential public infrastructure.
Already people are talking about it topping Google
We’ve seen this before
Printing press
Telegraph
Telephone
Radio
Internet
Web
This time is different
In July 2008 at a Nesta Web Science event Sir Tim Berners Lee, inventor of the web, said...
“I no longer understand my own creation”
He also implored the audience...
“Ask not whether we're asking too much of the web, but whether we're asking too much of us”
Indicating that what this is and where it’s going is about people.
This time is different
So simple that grandmas can use it.
Being sms compatible, it can be used anywhere, anytime from mobile phone
And being public
and 1 - 1
Which leads us to...
creating the most accessible, participatory, public medium in history.
Public micro-messaging merges the extensible/emergent nature of the web with the 4B person reach of SMS.
anywhere...
and everywhere.
Which leads us to...
It also enables unprecedented reporting...
And finally we have unprecedented opportunities for flash mobilization like #hohoto where, in 18 days, over a dozen people came together over twitter to co-led the creation of a sold-out party to 600 people which raised $25,000 and 2t of food for the local foodbank.
So...
If most of this happened with less than 5million users...
If most of this happened with less than 5million users...
If most of this happened with less than 5million users...
And what happens when Twitter goes down - again - and again.
And what happens when there are more services that we want to use?
How do we access all these public messages?
How do we search for everything everyone is saying about the next major event?
So where do all those public messages sit?
- in Twitter’s private servers
And for how long?
And what what if I want to use a different service like Identi.ca?
Researching what makes the medium work
And convening labs to experiment and evolve the medium for maximum public benefit.
Building a network-grade infrastructure
seeking seed funding and partnerships to scope and launch the initiative.